TRANSIT MEDIA

LKG Tower, 37th floor

6801 Ayala Ave. Makati City
Tel: 859-2930 / Fax: 859-2882
Email: info@transitmedia.com.ph
www.transitmedia.com.ph

MEDIA KIT

COMPANY PROFILE

In 1990, We foresaw the need for an alternative to traditional advertising, which is cost effective,
but with high impact and recall. Transit advertising does not advocate subscribes to a wellbalanced approach to advertising and marketing communication campaign, which should be
anchored on both strategic and cost-efficient ways of reaching the market.

It was started by Vic del Fierro, Jr. a veteran advertising, public relations, marketing practitioner
and a freelance journalist.

These extensive hands on experience on the field of marketing communications together with
other veteran on-call creative associates of the company survived but fined tune to specialize in
public relations, crisis management, international intermediary, special promotions and short term
projects.

With its success in 1995, Transit Media, introduced large format full color bus wrap and full color
imported vinyl stickers which enhanced and drew the attention of more major league advertisers to
consider the medium.

From bus ads Transit Media in 1996 expanded its non-traditional moving ad selection range to
include lighted taxi tops ads, mobile brochure information dispensers in taxis and school bus ads,
jeepneys front sun visor ads, and tricycle drop banner tarpaulin ads.

WHY TRANSIT MEDIA?

Target marketing accurately knows product and brand market. And because you target market are not recluse
nor retires in their twilight years, they move a travel within their community, city, province or region. In other
words, it is imperative for them to travel and move about for their day-to-day requirement. Because of this
fundamental need, Transit Media innovatively popularize the use of these as tools of advertising-buses, taxis, FX
units, jeepneys, tricycles and school buses. With Transit Media, advertising and communicating to your target
market need not be expensive. Transit Media is the welcome alternative to traditional advertising in hard times
like these and more so in prosperous time.
Can we still achieve marketing excellence in these troubled times?
Through creative, innovative but balanced approach of you marketing communications program and
implementation. The prudence and fence sitters will be left behind by those who are willing to dare to go into
advertising vehicles-transit ads-which are cost efficient and tactically effective of all outdoor advertising
medium.
Take note of the following facts!
Advertising tools and not-traditional has become very expensive; a heavy imperative burden that must be
passed to consumers of products and service. Thus must we have are consumer prices, which are at times
hardly rationale, considering the load of multiple government taxes. Traditional media rates have been
increasingly rapidly once or twice a year to cope with inflation and dollar exchange fluctuation. Sometimes
unwarranted media rates increase constrict marketing communication efforts.

Look at our service commitments!

Word-class standard committed professional at your service for production,
installation and guaranteed replacement of display in case of wear and tear and
color fades.

Monthly monitoring reports of bus/taxi, jeepney, tricycle, bus movements.

Cleaning and maintenance is done nightly by contacted terms at the bus/taxi

terminals.

Transfer of panel or vinyl stickers at our expense in case of long-term downtime

beyond three to five days, which are beyond adjustment of contract period.

Advertisers are spared from the third party liability or from security the necessary
government permit.

High Reach
As traditional media becomes more fragmented, transit advertising can reach a large number of
people without competing for ad space or airtime.

High Frequency
Transit advertising provides greater frequency than newspaper, television or radio advertising. Transit
Advertising also helps build better brand recognition

Branding and Call to Action Capabilities

Transit advertising can effectively increase top-of-mind awareness through
long-term exposure and the use of large, simple displays that band an
advertiser's name. This medium is also effective in generating quick response
to ads by canvassing the marketplace with a high quantity of call-to-action
messages, such as those including a price point or a special event.

Extensive Coverage
Extensive market coverage and full color designs combine to give transit
advertising unparalleled impact. Transit advertising delivers images that are
eye catching and command attention.

Large Audience
Consumers now spend less time at home than ever before. Placing a
message outside targets a larger audience and is recognized by three
quarters of passing individuals.

Imagine having these moving billboards spreading your message up to 21

hours each day!

SURVEY HIGHLIGHTS
1. ) Daily Exposure level for Transit ads (depending on how many units)

33.3% saw it at least 3x a day

22.2% saw it at least 10x day

11.1% saw it at least 2 x day

2.) Visualization Period of transit advertising
83.3% on their way home from work
61.1% on their way to work
3.) Visibility
Seen by a lot of people since vechiles do not stay in one place only/ reaches many places/ seen by lot
of people.
Always seen by consumers
Easy to read/ see because it has light big letters

ON THE GEOGRAPHICAL AREAS

WHERE THE BUS AD MOST FREQUENTLY SEEN

Transit ads mostly see in Edsa

Makati and Baclaran
Quezon City

AREAS OF SIGHTHINGS

Marikina City
Caloocan City
Quezon City
Makati City
South Superhighway
Muntinlupa City
Roxas Blvd.
Baclaran

Valenzuela City
Navotas City
Mandaluyong City
Taguig City
Paranaque City
Las Pinas City
Pasay City
Manila

TRANSIT ADS SURVEY HIGHLIGHTS

The basic purpose of advertising is to induce more sales. This is done by increasing the
consumers awareness of your product. Our transit ads are on the streets exposed to the
riding and gazing public 20 hours a day. TV and print ads capture indoors and transit ads
capture them outdoor.
Transit ads go where the people are, in shopping centers, suburban malls,
entertainment outlets, airports, hotel, villages or subd. And other strategic areas where other
form of media are not permitted and they travel along the main thorough fars searching to
riders.
The more consumers sees your product the more they tend to favor it. Brand recognition
and memory call are established in favor of your product. Transit ads are the most effective
medium. Getting your more for your money.

METRO MANILA DEVELOPMENT AUTHORITY (MMDA)

(VECHILES PASSED DAILY THROUGH EDSA)
Total PUBs in Edsa
Aircon/Ordinary

Public Utility Vechile

Private Cars

139,227

326,504

264,067

Metro Manila
Population at Night

12 Million

Metro Manila
Population at Daytime

15 Million

Daily Commuters

420,000

LAND TRANSPORTATION FRANCHISE & REGULARTORY BOARD

(BASED ON LTFRB RECORDS)

Total Buses in
Metro Manila

13,067

Metro Manila
City Buses

5,331

Provincial
Buses

7,736

Metro Manila
Taxis

Metro Manila
Private Cars

Total Vechiles

27,622

264,067

2.3 Million

BUS REAR

SIZE

BUS REAR
W 97in.xH 67in.
Exclusive of 12% Vat

ROUTES

MINIMUM
UNITS

PER UNIT

3 MONTHS

METRO
MANILA

10

P 11,500.00

P 345,000.00

BUS REAR

SIZE

ROUTES

BUS REAR

METRO
MANILA

W 97in.x 67in.
Exclusive of 12% Vat

MINIMUM
UNITS

PER UNIT

6 MONTHS

10

P 10,500.00

P 630,000.00

AXEL TO AXEL
SIZE

AXEL TO AXEL
(PER SIDE)
Passenger or
Driver side

ROUTE
S

MINIMUM
UNITS

PER UNIT

3 MONTHS

METRO
MANILA

10

P 11,000.00

P 330,000.00

ROUTE
S

MINIMUM
UNITS

PER UNIT

6 MONTHS

METRO
MANILA

10

P 10,000.00

P 600,000.00

Exclusive of 12% Vat

SIZE

AXEL TO AXEL
(PER SIDE)
Passenger or
Driver side
Exclusive of 12% Vat

MOCK UP

MOCK UP

INSTALLATION REPORT

MONITORING REPORT

FINAL MONITORING REPORT

BUS HEAD REST

SIZE

ROUTES

BUS HEAD REST

METRO
MANILA

SIZE

ROUTES

BUS HEAD REST

METRO
MANILA

Exclusive of 12% Vat

MINIMUM
UNITS

PER UNIT

3 MONS.

10

P 10,500.00

P 315,000.00

MINIMUM
UNITS

PER UNIT

6 MONS.

P 9,500.00

P 570,000.00

10

METRO MANILA BUS ROUTES

DAILY FREQUENCY

CITY OPERATION BUSES / Baclaran - Sn jose del montebulacan via C'mmonwealth, East Ave., Edsa

4-6 trips

CITY OPERATION BUSES / Naia, Baclaran - Grotto via C'mmonwealth, East Ave., Edsa

5-6 trips

CITY OPERATION BUSES / Naia, Baclaran - NorzagarayBulacan via C'mmonwealth, East Ave., Edsa

5-6 trips

CITY OPERATION BUSES / Plaza Lawton - SM Fairview via Quezon ave, Esapana, taft ave.

5-6 trips

CITY OPERATION BUSES / Baclaran - Malanday via edsa, Mc Arthur hi-way

5-6 trips

CITY OPERATION BUSES / Alabang, Pacita Complex - Navotas via Slex, edsa,Samson Road.

4-6 trips

CITY OPERATION BUSES / Alabang, Pacita Complex - Novaliches Terminal via Mindanao Ave.,Edsa

5-6 trips

CITY OPERATION BUSES / Baclaran - Montalban Rizal via Edsa , East Ave.,Cmmonwealth

5-6 trips

CITY OPERATION BUSES / Alabang - Plaza lawton, via Zapoterd, Coastal rd, Roxas blvd., Buendia ave., Taft ave., Manila

4-6 trips

CITY OPERATION BUSES /GMA Cavite - route Lawton via South Super highway

4-6 trips

CITY OPERATION BUSES / Bulacan,Sapangpalay - Sta Cruz Manila via Taft Ave., A. Bonifacio, Nlex.

5-6 trips

MANILA BOUND

MANILA BICOL
MANILA CAGAYAN VALLEY (TUGUEGARAO)
MANILA ILOILO
MANILA MINDORO

PROVINCIAL

Bacolod (Minibus)
Bacolod City Escalante
Bacolod City Manapla
Davao
Davao City Cotabato
Cebu (Minibus)
Cebu City Naga, Uling Uling

TAXIS

SIZE

ROUTES

UNITS

PER UNIT

3 MONS.

TAXI TOP

METRO
MANILA

30

P6,000.00

P 540,000.00

SIZE

ROUTES

UNITS

PER UNIT

6 MONS.

METRO
MANILA

100

P 5,000.00

P3,000,000

TAXI TOP
Exclusive
of 12% Vat

PRODUCTION ABROAD

JEEPNEY TOPPER

SIZE

JEEPNEY TOP
2 ft. x 8ft

ROUTES

METRO
MANILA

UNITS

10 PER ROUTE

PER UNIT

3 MONTHS

P8,000.00

P240,000.00

JEEPNEY ROUTES

NAIA TERMINAL 1,2,3

PLACEMENT GUIDE
Minimum Quantity : 100 Units
Per Cart Rate : Php 3,500.00 / minimum of 1year
Main Advertising Panel Size: 536 mm x 326mm

Basket Ads Panel; Front 480mmx100mm /

Back : 480mmx120mm
PUSH CARTS DIMENSION
A.L=10cm
B.L=12cm
W=48.25cm
W=47.6cm

C.L=35cm
W=52cm

BORACAY PARAW
DESCRIPTION

REGION

UNITS

PER UNIT

3 MONTHS

PARAW

BORACAY

P 40,000,00

P600,000.00

* VAT EXCLUSIVE .
Note: All are production inclusive except for the Paraw additional P12.000 per unit
(one time payment)

Please be advised that all OOH media properties proposed

are available on a "first to issue contract/media order-first
to be booked" basis. The item you are viewing now may
even be booked by other parties while this disclaimer is
being read.
Thank you very much.