Professional Documents
Culture Documents
Primark Case Study
Primark Case Study
PRIMARK
Introduction
Primark is an Irish clothing retailer operating in Austria,
Belgium, France, Germany, Ireland, Portugal, Spain, the
Netherlands, the United Kingdom, the United States and Italy.
It was founded and headquartered in Dublin, Ireland. The
company's international headquarters is registered in Ireland.
Its UK operations are registered in England and Wales.
Primark is a subsidiary of international food, ingredients and
retail group Associated British Foods.
History
Primark was first opened by Arthur Ryan in June 1969 in
Mary Street, Dublin under the name Penneys. Further expansion
and success in Ireland led to the move to the United Kingdom,
and, in 1971, it opened a large store in Belfast City Centre before
opening four out-of-town stores in England in 1973. In
October 2011, Primark opened its first concession model.
Primark is now stocked in Selfridges department stores in
Trafford Centre, Manchester, The Bull Ring, Birmingham and
Oxford Street, London.
In 1973, when it opened its first English store in Derby, the
first store outside Ireland, it couldn't use the name "Penneys"
PRIMARK
Products
Primark offer a diverse range of products, including new born
and kids clothing, women wear, mens wear, home ware,
accessories, footwear, beauty products and confectionery.
The company sells clothes at the low cost end of the market
below average prices. Along with retailers such as Zara and
H&M, Primark contributes to the contemporary fast fashion trend.
PRIMARK
Competitors
Forever 21
H&M
JCPenney
Kohls
Zara
PRIMARK
Customer Profile
Primark is primarily for shoppers that are after clothes they can
afford to ruin (or for their children to ruin), or trend-led items they
know will be wear-once wonders, Primark fits the bill.
Everything featured on the seemingly endless scroll of new
products on Primarks site is priced below $20, and that includes
bedding and home decor.
PRIMARK
CSR
As an international business with a global supply chain and a
growing retail base, Primark believes that business has a
responsibility to act and trade ethically and that, by doing so, it
can be a force for good. Its business directly contributes to the
employment of more than 700,000 workers across three
continents. Ensuring that their rights are respected is key to its
continued growth.
Primark does not own the companies or factories that produce its
goods, but it does have a responsibility to the workers in those
factories, to its customers and shareholders, to ensure that its
products are made in good working conditions. The HERproject
in Bangladesh is an example of how Primark is actively seeking
to make positive changes in the lives of its supplier workforces.
PRIMARK
HERproject
In Bangladesh, over 50% of the manufacturing workforce is
made up of women. The jobs available to women in garment
factories give them greater independence and help to reduce
poverty. However, these women often have little education and
low levels of literacy as they drop out of education early to help
their families.
They also lack basic knowledge of health, hygiene and nutrition
and an understanding of how a womans body works. Poor
hygiene often causes persistent and painful infections. Childbirth
is particularly hazardous and post-birth complications are
common.
There is little understanding of the symptoms of sexually
transmitted diseases (including HIV) or the means of preventing
transmission. Far more women than men are malnourished and
many women suffer from anaemia. These issues, often
combined with a lack of access to qualified medical advice, mean
that the female workforce is particularly vulnerable.
PRIMARK
The HERproject uses education as the key tool against all these
inter-related problems. The programme aims not only to improve
the health of female workers through training and education, but
also to give them the tools to help them take charge of their
personal and working lives. These benefits in turn pass on to
their families and help to enhance whole communities.
PRIMARK
PRIMARK
Primarks
commitment
sustainability
to
supply
chain
PRIMARK
10
1.
PRIMARK
11
2.
3.
PRIMARK
12
3.3
3.4
3.5
4.
ENVIRONMENTAL REQUIREMENTS
4.1
Primark wishes to share its commitment to the
environment with suppliers whose practices
conform to applicable environmental standards.
5.
PRIMARK
13
6.
7.
PRIMARK
14
7.3
8.
NO DISCRIMINATION IS PRACTISED
8.1
There is no discrimination in hiring, compensation,
access to training, promotion, termination or
retirement based on race, caste, national origin,
religion, age, disability, gender, marital status, sexual
orientation, union membership or political affiliation.
9.
PRIMARK
15
contracts of employment.
10.
10.1
11.
11.1
11.2
12.
12.1
PRIMARK
intermediary.
Some examples of bribes are as follows. This is not an
exhaustive list:
- gifts, or travel expenses
- the uncompensated use of company services,
facilities or property;
- cash payments;
loans, loan guarantees or other credit;
- the provision of a benefit, such as an
educational scholarship or healthcare, to a
member of the family of a potential
customer/public or government official;
-
12.2
12.3
PRIMARK
12.4
PRIMARK
18
PRIMARK
19