Makeorbuyanalysis

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Make or Buy Analysis Customer Support Chat Feature

General Supplies E-Commerce Website

3/14/2016

General Supplies
41 Spring Hill Pkwy SE
Smyrna, GA 30080

Make Analysis:
Direct

Indirect

Intangible

Short Term

Long Term

Short Term

Long Term

Costs and
Risks:

May lead to
longer
development
cycle

Will need to
support
feature and
train support
staff

Customer
satisfaction

May affect
sales

Support staff morale may go


down

Benefits:

Solves
customer
issue

Additional
feature to
add to
repertoire

Increases
short term
customer
satisfaction

Increases
sales

Support staff morale may go


up; reputation in market
may be more favorable

Buy Analysis:
Direct

Indirect

Intangible

Short Term

Long Term

Short Term

Long Term

Costs and
Risks:

Integration
process long
and risky

Will have to
continue to
support and
pay

Developer
skill does not
improve

Cannot
control
features

Reputation

Benefits:

Would not
have to
develop

Third party
would
support

Third party in
charge of
maintenance
and upgrades

Would not
have to find or
teach
developers to
support in
house

Customer satisfaction
improves

Make-or-buy recommendation
Make customer chat support in house
Rationale for recommendation
Ultimately, it will be cheaper and faster to make this feature in house. It will also be a feature that can be used
across multiple clients, not just General Supplies. It is a replicable and often requested feature that can aid Star
Consulting in the sales process for future projects. Star Consulting considers itself to be a full service consulting
and development provider and the ability to include a Chat Customer Support

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