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Program - Mba Semester - Iii SUBJECT CODE & NAME IB0011 - International Marketing
Program - Mba Semester - Iii SUBJECT CODE & NAME IB0011 - International Marketing
SEMESTER - III
SUBJECT CODE & NAME IB0011 International
Marketing
1.
Briefly explain the concept of international
marketing with suitable examples.
Concept of International Marketing
The concept of International Marketing primarily involves an
application of marketing tools and techniques to develop and
manage trade across international boundaries. The principle
of international marketing in its simplest meaning is based
upon an understanding of the consumer needs in global
markets. Therefore, the traditional definition of a successful
marketing programme focuses on two concepts, determining the
needs of market consumers in a selected market, delivering
those needs and serving those consumers in a better manner
than other global players in consonance with
a. Intellectual property
b. Counterfeiting
a. Intellectual property
Intellectual Property (IP) is defined by World Intellectual
Property Organisation (WIPO) as creations of the mind such
as inventions, literary and artistic works and symbols,
names, images and designs used in commerce. Copyright,
patent and industrial designs are some of the intellectual
properties. Copyright relates to the rights of creators of literary,
scientific and artistic works while patents give exclusive rights to
inventors.
Inventions can be patented only if they are new, not obvious and
capable of industrial applications. Industrial designs are new
or original aesthetic
3.
What are the criteria of
international market entry modes?
selection
of
4.
What is counter-trade? Describe the
various types of counter-trade.
Counter-Trade
Counter-trade is one of the oldest forms of trade wherein the buyer
pays something other than money for purchase of goods and services.
It is a practice that requires a seller as a condition of sale to commit
no