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Task 2: Political Factors: Ford Is A Multinational Automobile Company Political Environment of
Task 2: Political Factors: Ford Is A Multinational Automobile Company Political Environment of
Task 2: Political Factors: Ford Is A Multinational Automobile Company Political Environment of
2.1 Show macro and micro environmental factors which influence marketing decisions
The macro environmental factors are those external factors which affect the marketing
decisions of Ford Motor Company. The PESTEL framework can be used to analyse the
companys macro environment.
Political factors: Ford is a multinational automobile company political environment of
different countries.
Economic factors: The current global financial slowdown has affected the automobile
industry
Social factors: Social environment influence lifestyle changes