Marketing Research questionnaire for KFC customers

Q1. What is your name (Optional)

______________

Q2. Please specify your age (in years)

< 18
18-25
26-35
36-50
50 and above

Q3. Gender

Male
Female

Q4. What is your current marital status?

Single
Married

Q5. What is your academic qualification?

SSC
HSC
Graduation
Post Graduate and above
Others

Q6. What is your current profession?

Student
Business man/woman
Executive
Homemaker
Others

Q7. What is your total monthly household income (in Rupees)?

0-25,000

25,001-50,000

50,001-75,000

75,001-1,00,000

1,00,001 and above

Q8. - Do you consume fast foods?

Yes
No

Q9. - Are you a vegetarian or Non vegetarian?

Vegetarian
Non-Vegetarian

Q10. On a scale of 1 to 5(1=Never, 2=rarely, 3=Sometimes, 4=often, 5=very often)

Never Rarel
y

Sometime

Ofte

Very Often

Prefers fast foods to traditional food

Considers fast food to be unhealthy
Does money matters while choosing fast
food joints

Q11.Rate the following statements On a scale of 1 to 5 (1: Strongly Disagree, 5:Strongly Agree)
Statement

Strongly
Disagree

Hesitant to eat at KFC because it

serves non-veg as well
KFC is a non-veg restaurant only
The food I eat at KFC wont cause
me health problems

Disagree

Neutral

Agre

Strongly

Agree

Q12. Which of following fast food outlets have you visited? (Circle them/it)
o
o
o
o
o

McD
KFC
Haldirams
Nirulas
Others

Q13. On a scale of 1 to 5 (1= Very Bad, 2 = Bad, 3 = Neither Good nor Bad, 4= Good, 5= Very
Good), rate the following food joints on the respective parameters given below:
Waiting Cleanli

Seating

Convenien Service

Time

Capacity

-ce

-ness

Decor

Ambience

Location

Quality

KFC
Mc
Donalds
Haldirams
Nirulas

Q14. Please answer the following question as per your experience at KFC
Very
dissatisfied
Overall
satisfaction with
KFC

dissatisfied

neutral

satisfied

Highly
satisfied