Professional Documents
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SPO Checklist
SPO Checklist
Company: LOral
Task One - Essay Format
1.1
You must highlight the following issues & keywords in your answer in essay format--
LOral
Show how personal selling supports the promotional mix( Need example in
reference to LOral)
See sample assignment if any help needed but dont copy a single word.
1.2
You must highlight the following issues & keywords in your answer in essay format-
Identify the stages of the buyer decision making process-- Need recognition, Information
Compare the corporate decision making process stages with consumer buying process.
Using LOral as an example compare how sales people have an impact on buyer
behaviour in both B to B and B to C( Compare using table)
1.3
You must highlight the following issues & keywords in your answer in essay format-
Marketing strategy
See sample assignment to get idea but dont copy a single word
You are the Sales Manager for LOral. Prepare a PowerPoint (PPT) sales
presentation and present in front of a panel on the companys products and services.
To
The Sales Manager
LOral Paris
Subject: ------Dear Sir,
3.1 Explain the role of sales strategy on corporate objectives & explain how and why sales
strategies are developed in line with corporate objectives using table:
Corporate Objectives
Sales Strategy
3.2
3.3
Relate this to
LOral
Review the role of remuneration in sales management
1. Define remuneration
2. Disscuss the role of remuneration considering the components of remuneration-wages/ salary, incentives, fringe benefits, perquisites, commission, company shares
and non-monetary benefits.
3.4
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3.
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6.
3.5
protection)
Explain the possible benefits of using databases in sales management for LOral
From
The Sales Manager
LOral Paris
Dated: ---
You are required to develop a sales plan for any chosen sports linesfor example LOral
has joined the sportswear company AIRNESS and has been producing mens deodorant
and perfumes since 2008 in order to make boom in mens fragrances. You can consider any
mens deodorant/ fragrance brand in developing new sales plan.
Executive summary
4.1 Identifying, justifying the lines choice & developing sales plan for new lines
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4.2.
Investigate how you can increase your sales by selling internationally.
4.3
Investigate how you can increase your sales through exhibitions or trade fairs
Conclusion:
Best of Luck