Professional Documents
Culture Documents
Shilpa MR Project
Shilpa MR Project
ISHAN INSTITUTE OF
MANAGEMENT AND
TECHNOLOGY
MARKETING RESEARCH
ON
CONSUMERS PERCEPTION ON HERBAL PRODUCTS
SUBMITTED TO:-
SUBMITTED BY:-
SHILPA SINGHAL
CHAIRMAN
21st Batch
IIMT G. Noida
ACKNOWLEGEMENT
This marketing research project is a golden opportunity for learning and self development. I
consider myself very lucky and honored to have so many wonderful people lead me through in
completion of this project.
I wish to express my indebted gratitude and special thanks to them who supported me during this
project. In spite of being extraordinarily busy with their duties, took time out to hear, guide and
keep me on the correct path and allowing me to carry out my industrial project work at their
esteemed organization and extending during the training. I do not know where I would been
without him.
I am very thankful to our respected chairman D K Garg sir, who has always been a source of
inspiration and motivation to all students of PGDM. I would express my deepest thanks to my
faculty Dr Hitendra Shukla sir and Dr Kirti Singh mam, for taking part in useful decision &
giving necessary advices and guidance and arranged all facilities to make my work easy. I choose
this moment to acknowledge their contribution gratefully.
Special regards to my friends and colleagues who have helped me keep my morale high.Not to
forget my family members who supported me even when I was in immense tensions of my work.
Thank you all.
Shilpa Singhal
DECLARATION
I Shilpa Singhal student of Ishan Institute of Management and Technology, Gr. Noida, (U.P.)
hereby declared that project entitled
CONSUMERS PERCEPTION ON HERBAL PRODUCT is original work carried by us
for the partial fulfillment of Post graduate diploma in Business Management under the guidance of
Dr. Hitendra Shukla sir and Dr. Kirti Singh mam.
It is the original project & respondents are original & we have followed all the guidance &
instructions issued by institute time to time for the preparation of this project. It is further
submitted that the questionnaire has been filled by the respondent in our presence only. The
compilation of all information and data are accurate, if it is found that anything is wrong or any
respondent is false than the institute can take any penal action against us and the guide.
It is further submitted that this project is the property of Ishan Institute of Management &
Technology, Gr.Noida, (U.P.)
Researchers Name:
Name
- Shilpa Singhal
Course - PGDM
ENR
- 21005
Batch
- 21st
Date :
Signature:
PREFACE
Market Research is indeed an ancient art; its emergence is of relatively recent origin for success of
any business and within this relatively short period, it has joined a great deal of importance and
stature.
Herbs as medicines are being used since Vedic age. Now-a-days people give preference to the
herbal products, as the chemical products being used for cosmetics are costlier and have side
effects. Herbal products are based o plants, natural minerals in single ingredient drugs and
compound
formulation
The Ayurvedic herbal products/ drugs are derived from vegetable sources from various parts
of the plants like root, leaf, flower fruit extrude or plant as a whole. Indian herbs and its
significance are popular worldwide. An herbal cosmetic have growing demand in the world market
and is an invaluable gift of nature. Herbal formulations always have attracted considerable
attention because of their good activity and comparatively lesser or nil side effects with synthetic
drugs. Herbs and spices have been used in maintaining and enhancing human beauty.
Indian women have long used herbs such as Sandalwood and Turmeric for skin care, Henna
to color the hair, palms and soles; and natural oils to perfume their bodies. Not too long ago,
elaborate herbal beauty treatments were carried out in the royal palaces of India to heighten
sensual appeal and maintain general hygiene. The herbal cosmetics manufactured and used
commonly for daily purpose include herbal face wash, herbal conditioner, herbal soap, herbal
shampoo etc.
The industry is now focusing on the growing segment with a vast scope of manifold
expansion in coming years. Herbal cosmetics are defined as the beauty products which processes
desirable physiological activity such as healing, smoothing appearance, enhancing and
conditioning properties because of herbal ingredient.
TABLE OF CONTENTS
TOPIC
CHAPTER :-1
PAGE NO.
6-7
RESEARCH OBJECTIVE
CHAPTER :-3
8-9
RESEARCH METHODOLOGY
10-24
25
LIMITATION
CHAPTER :-6
26
RECOMMENDATION
CONCLUTION
BIBLIOGRAPHY
ANNEXURE
27-29
30-32
Chapter-1
INTRODUTION
Herbal Medicine, sometimes referred to as Herbalism or Botanical Medicine, is the use of herbs
for their therapeutic or medicinal value. An herb is a plant or plant part valued for its medicinal,
aromatic or savory qualities. Herb plants produce and contain a variety of chemical substances that
act upon the body.
This topic is based Herbal products. There are three Classes of variables involved in understanding
consumer behavior; stimulus, Response and intervening variables. Stimulus variables, such as
advertisements, Products exist in both the individuals external environment.
These generate a sensory input to consumers. Response variables are the resulting mental or
physical reactions of individuals who are influenced by stimulus variables. For e.g : Purchasing a
product or forming attitudes about it could be viewed as response variables.
Many of the variables affecting consumers (such as personality, learning, and perceptions are
external situations, motives, and so forth) cannot be directly observed.
A questionnaire was prepared by us in order to conduct market survey. The questionnaire was
based on different parameters to judge and understand the consumer behaviors and determine the
best possible strategies which could be used to know the point of view of customer .
The research carried out in this project was descriptive in customer. The study was aimed at
knowing the various stratery to promote Herbal products.
The use of this strategy is very helpful for most branded company. with the help of this advertise
he promote his product and increase his sales. .
1.2.2 Secondary objective:a) To identify the factors affecting the choice of (Indian youth) on Herbal product.
b) To study the thinking of people toward the Herbal products this happened in our city to
promote his products.
c) To identify the impact of Herbal product in our life.
d) To study the people's perceptions about Herbal product in National Capital Region (NCR),
New Delhi.
CHAPTER:-2
RESEARCH METHODOLOGY
According to Researcher, find the data from the following Research Methodology:
2.1 Scope of the study: Scope of the study is to know the perception or awareness of people about
the Herbal Products. In which manner they accept the importance of Herbal products and use them.
2.2 Collection of data: Collect the data for research by the two methods:-
2.2.1 Primary data: Source of primary data collection is Questionnaire. Researcher collect the
100 Questionnaire out of the 120.
2.2.2 Secondary data: Source of secondary data collection is from Website, Books, Generals.
2.3 Sample size and Area: Sample size of the research is 100 and the areas of research are near to
Greater Noida, Noida, Delhi, and Dankaur.
PLACE
Greater Noida
Dankaur
Noida
Delhi
TOTAL
RESPONDENT
38
29
23
10
100
2.4 Period of study: Period of the study is for two months, January to March.
Chi-square Test
Percentage
Area
Graph
Pie Chart
Column
Bar
CHAPTER:3
ANALYSIS OF THE STUDY
Researcher received 100 Questionnaire out of the120. Which consist 15 questions each.
3.1 Respondent Profile:-
10
GENDER:
Both gender male as well as female are include in the research.
GENDER
Male; 28%
Female; 72%
Source: Primary
Interpretation: According to above diagram there are 72% female and 28% male of the total from
100.
EDUCATION:
There are three categories of the people:.
11
EDUCATION
12th; 18%
PG; 45%
UG; 37%
Interpretation: The above diagram interpret that 45% people are Post Graduate, 37% people are
Under Graduate and 18% people are of 12th class students.
12
Preference of treatment
50
40
30
20
10
0
a.
b.
c.
Interpretation: In the question of preference of treatment 46% people prefered Herbal medicine
for their domestic purpose, 26% of people are like to use allopathic medicine while 28% like
homeopathic medicine.
13
b) No
a.
0
10
20
30
40
50
60
70
Interpretation: According to the above figure 68% of people are aware with the herbal products
while 32% of people are not aware with them.
14
Interpretation: I observed that 53% of people use the herbal cosmetic products in their daily life
but 47% of people do not use the herbal products.
a.
b.
c.
d.
Interpretation: Peoples 42% purchace for sale promotion, 22% purchase for style appearance,
18% purchase herbal products for price value, and 18% for information and attractiveness.
Q-5.Do you think that all the Herbal products are safe?
a) Yes
b) No
15
a.
b.
Interpretation: The above diagram signifies that 60% people thinks that herbal products are safe
to use while the 40% people are disagree with this statement.
16
Interpretation: The above diagram signifies that 46% of people think that herbal products should
be promoted in foreign countries but 12% think that it should not be promoted while 10% think
that it should be promoted but in a limited way and 32% people have no idea about it.
Q-7.If you had used any Herbal product, had you ever seen any side effect of that product?
a) Yes
b) No
c) No comments
17
b.; 41%
a.; 56%
Interpretation: The above diagram signifies that 56% people said that there is no side effect after
using herbal products while 41% people saw side effect from herbal products and 3% people dont
want to say anything.
Q-8.Which countrys Herbal product would you prefer apart from India?
a)
b)
c)
d)
Thailand
China
Africa
other
18
42
40
32
30
Axis Title
20
12
14
a.
b.
10
0
Q-8
c.
d.
Axis Title
Interpretation: The above diagram signifies that 42% people think that harebal product should be
promoted in Thailand 12% think it should be promoted in china, 14% think about Africa and 32%
thinks about the other countries.
Q-9.Do you think that herbal products require any popular brand ambassador?
a) Yes
b) No
19
a.; 47%
b.; 53%
Interpretation: The above diagram signifies that 53% people think that herbal products need the
name of brand ambassador and 47% people think it does not need any brand ambassador name.
Q-10.Do you think that in future the demand of allopathic would be decreased by Herbal
medicine?
a)
b)
c)
d)
Yes
No
Cant say
Maybe
Future Demand
d.
c.
b.
a.
0
10
15
20
25
30
35
40
20
Interpretation: The above diagram signifies that 36% of people think that herbal medicine cant
beat to allopathic ,while 26% people think that demand of herbal product will increase in future
22% people cant say anything about it and 16% people think it may be increased.
b.
a.
10
20
30
40
50
60
70
Interpretation: The above diagram signifies that 61% people think that govt should be promoted
herbal medicine but 39% people think that there is no need of promotion for herbal products.
Q-12.Do you think that government should initiate in opening more and more central research
center for Herbal products?
a) Yes
b) No
21
support by govt
a.; 28%
Q-12; 72%
Interpretation: The above diagram signifies that 72% people think that government should
initiate in opening central research center for Herbal products while 28% people do not think so.
Allopathic
Herbal
Homeopathy
Other
Preference in diabetes
d.; 7%
c.; 18%
a.; 46%
b.; 29%
22
Interpretation: The above diagram signifies that 46% people prefer allopathic medicine in
diabetes, 29% people prefer herbal medicine, 18% prefer homeopathic medicine and 7% prefer
other treatment in diabetes.
Patanjali
Himalaya
Shehnaaz hussain
Ayur
Favourite Brand
d.; 6%
c.; 10%
a.; 36%
b.; 48%
Interpretation: The above diagram signifies that 48% people prefer Himalayas products, 36%
people prefer Patanjalis products, 10% prefer Shehnaaz hussains products and 6% people prefer
Ayurs products.
23
a) Branded
b) Unbranded
c) Both
30
20
10
0
a.
b.
c.
Interpretation: The above diagram signifies that 66% people think that branded products are best
6% think unbranded product are best while 28% think that both branded and unbranded products
are best.
24
Hypothesis testing
Test Statistics
Question
2 test
Df
Ho
.026
.000
.764
.001
.057
.000
.000
.000
25
.037
.036
.000
.000
.000
26
CHAPTER-5
FINDINGS
The MR project was full of challenges and was of a great importance to MBA career. The task
which was assigned tougher than expected.
Researcher was assigned to search 100 general people in different places who expressed their
opinions and experience with him at the start of project work. Researcher was hesitant to approach
the people because everyone has a busy schedule. Initially researcher was not supported well by
the people.
After conducting the research, the researcher found that 68% people are aware with the herbal
product and 46% people prefer herbal medicine. People prefer herbal product because of its sale
promotion. 60% people think that use of herbal product is safe.
People like herbal products very much now they want that Herbal product should be promoted
in foreign countries. In diabetes people like Herbal medicine most. According to brand name
people prefer Himalayas products most and after it they like to use Patanjalis products.
27
CHAPTER-6
LIMITATIONS
In every research work there are some limitations and this research has also no exception.
Availability of time was one of the biggest limitations faced by researcher. Due to shortage
of time researcher had to limit the work in its present form. Money was also one of the
language.
Some persons behaved rudely saying that what our benefit in filling this questionnaire.
Since researcher was not having any previous experience in Research work and report
28
CHAPTER :7
CONCLUSION
This research is actually not a marketing research. The research is based on the conception and
perception of people about Herbal products. Researcher faced various limitations in conducting
research that is CONSUMERS PERCEPTION ON HERBAL PRODUCT. Researcher have
tried his level best to find out their views regarding Effect of reservation system. We had a great
experience while conducting the research because we met many corporate people as well as School
College going in various fields and collecting their views regarding the research.
Researcher found that there were so many students and office going people who prefer the
Herbal products in the age of brand, because this time everybody follows the brand name. But
when researcher saw the positive attitude towards Herbal product he feels himself near to nature.
In spite of few limitation researcher found that the research is challenging and fruitful.
29
RECOMMANDATION
1. Most Suitable timing for customers are evening and late night so customers are recommended
that they hope they will be enjoy better services at that time.
2. People should use Herbal products because they are safe and always trust worthy.
3. Herbal medicines are also good to use and there is no side effects of that medicine.
4. In the use of Herbal products both branded and unbranded products are safe to use.
30
BIBLIOGRAPHY
BOOK :
Philip Kotler, Marketing Management
WEBSITE :
www.googlesearch.com
wikipedia
31
ANNEXURE
Address:
Email:
UG
PG
QUESTIONS
Q-1.What is your preference of treatment?
a. Herbal Products a traditional medicine
b. Allopathic
32
c. Homeopathic
Q-2.Are you aware with Herbal products?
a. Yes
b. No
b. No
b. Sale promotion
c. Style appearance
Q-5.Do you think that all the Herbal products are safe?
a.Yes
b. No
b. No
d. Cant say
Q-7.If you had used any Herbal product, had you ever seen any side effect of that product ?
a. Yes
b. No
c. No comments
Q-8.Which countrys Herbal product would you prefer apart from India?
a. Thailand
b. China
c. Africa
d. other
Q-9.Do you think that herbal products require any popular brand ambassador? a. Yes
b. No
33
Q-10.Do you think that in future the demand of allopathic would be decreased by Herbal
medicine?
a. Yes
c. Cant say
b. No
d. Maybe
b. No
Q-12.Do you think that government should initiate in opening more and more central research
center for Herbal products?
a. Yes
b. No
b. Herbal
c. Homeopathy
d. Other
b. Himalaya
d. Ayur
b. Unbranded
34
CERTIFICATE
This is to certify that SHILPA SINGHAL, student of PGDM, ISHAN GROUP OF INSTITUTION,
GREATER NOIDA has completed her project report on the topic of CONSUMERS
PERCEPTION ON HERBAL PRODUCTS under my supervision and guidance.
To best of my knowledge the report is original and has not been copied or submitted anywhere
else. It is an independent work done by his.
Chairman
Ishan Institute Of Management & Technology
Greater Noida
35
Director
Ishan Institute Of Management & Technology
Greater Noida
36
List of Respondents
S.
Ge
Questions
NAME
CONTACT
706548371
Address
Gr.
Edu
10
11
12
13
14
15
Neha Verma
Prakrati
9
750660749
Noida
Gr.
UG
A A A
Rastogi
5
880997190
Noida
Gr.
PG
B A B
Riya Jain
Rohit
5
965040582
Noida
Gr.
12th C A A
Agarwal
Deepansha
0
901348485
Noida
12th A B B
Tyagi
Kalindi
8
950440955
Delhi
12th C A A
kumari
Rashmi
5
809016954
Alpha-1
PG
A A A
Divedi
Archna
1
962795489
Beta-1
UG
A A A
Singh
6
931284745
Dankaur
UG
C B A
Shivani
4
941225213
Surajpur
Gamma-
PG
A A B
10
11
Ekta Bansal
Tamnna
0
895867551
1
Beta-2
F
F
UG A A A
12th C B B
C
A
A
A
A
D
C
B
A
A
A
B
A
A
A
A
A
A
B
A
A
B
A
A
37
Gurmeet
6
753388598
12
Kaur
Priyanka
9
969030084
Alpha-1
Gamma-
PG
B B B
13
Gautam
Vaishali
7
999021082
2
Gr.
12th A B B
14
Singh
Archna
3
989108124
Noida
Gr.
PG
C A B
15
Singh
Sapna
9
895858918
Noida
Gr.
12th C A A
16
Chaudhry
Rajini
9
965010623
Noida
UG
A B A
17
Kashyap
Monika
9
975928784
Haldoni
Gr.
12th A B B
18
Nagar
4
975994915
Noida
UG
A A A
19
Nisha Singh
3
874402334
Dankaur
PG
C A A
20
Rinki
2
975808192
Kasna
UG
C B B
21
Ilma Khan
Karishma
1
999052345
Dankaur
12th C A A
22
Rathi
3
975901082
Dankaur
Amarpu
12th B B B
23
Lalita
Aashiya
UG
A A A
24
Tomar
9711664336 Kasna
12th A A B
38
983875675
25
Shewta
9
809007402
PG
C A A
26
27
Nishi Gupta
Payal
7
Sharda
9861152824 Sharda
920512745 Gr.
F
F
PG
PG
A A A
B B B
A
B
A
B
A
B
C
C
A
C
A
B
A
B
A
A
A
A
B
A
A
D
A
A
28
Amit Sharma 7
920572436
Noida
PG
A A A
29
Rani Sharma
Arvind
5
801315903
Noida
UG
B B B
30
Yadav
9
750340062
Delhi
PG
C A B
31
Rahul Sarkar
0
750327438
Noida
UG
C A B
32
Aryan Khan
Nishant
6
983906166
Noida
UG
B B B
33
Kumar
7
967021652
Delhi
PG
A A A
34
35
Vipul
Ajay
7
Noida
9911613238 Noida
973372563
M
M
PG
PG
B B B
A A A
B
A
B
A
D
A
B
B
D
A
B
A
D
A
B
A
B
A
D
A
B
A
C
A
36
Manisha
Prateek
8
945570982
U.P
Gr.
UG
B B B
37
Kishore
Nand
Noida
UG
A A A
Kishore
905827695
Yadav
Noida
UG
C A B
38
Noida
39
Avneesh
941863450
Gr.
39
Sharma
1
753150755
Noida
Gr.
UG
B A A
40
Ravi Ranjan
Akshay
4
705367576
Noida
PG
A A A
41
Saxena
Jitendra
7
989963084
Noida
Gr.
UG
A A A
42
Kumar
9
705325519
Noida
PG
C B B
43
Tulika
Bheem
4
705326318
Noida
Gr.
PG
A A A
44
Tripathi
2
705367576
Noida
PG
B B B
45
Ankit
7
976950616
Sharda
PG
A A A
46
Astha Singh
Shewta
2
908854106
Noida
UG
C B B
47
Srivastava
0
971801049
Noida
Gr.
PG
B A A
48
Aditya Shah
Meghna
3
775392610
Noida
UG
C A A
49
Gupta
Sakshi
4
945628667
Noida
12th A A A
50
Chauhan
Shewta
7
705502431
Beta-2
Gr.
PG
C B B
51
52
Chauhan
Vaishali
9
918527328
Noida
Gr.
F
F
PG
PG
A A B
A B B
A
A
B
A
A
D
B
C
A
D
B
B
A
D
A
A
A
A
A
B
B
A
C
C
40
Singh
Shailly
5
965477624
Noida
Gr.
53
Chaudhary
Ankur
5
983965609
Noida
PG
A A A
54
Srivastava
Anjali
5
950470955
Delhi
Gr.
PG
B A A
55
Kumari
Rakhi
5
971914304
Noida
Gr.
UG
C B A
56
Kumari
Priyaka
1
893051423
Noida
Gr.
12th C A B
57
Saxena
Mayank
7
995384246
Noida
UG
A A A
58
Agnihotri
Preeti
5
945505676
Alpha-2
Gr.
PG
C A A
59
Rathore
0
999725370
Noida
Gr.
PG
B B B
60
Nidhi Gupta
1
851204291
Noida
Gr.
PG
A A A
61
Nidhi Mittal
Sanya
6
893586310
Noida
Gr.
PG
A A A
62
Maurya
8
987341969
Noida
UG
A A B
63
Nutan
5
971774188
Noida
Gr.
PG
A A A
64
Jyoti Soni
4
945799661
Noida
Laxmi
UG
A B B
65
Neha
Nagar
UG
B A B
41
705066280
Gr.
66
Nitish kumar
Akshaya
1
980583121
Noida
12th A A A
67
Sharma
9
900670960
Beta-2
Gr.
PG
A A A
68
Suraj Yadav
6
938669386
Noida
PG
A A A
69
Pratibha
Shadya
2
784897369
Alpha-2
UG
B A A
70
Yadav
6
952526147
Noida
PG
B B B
71
Seema Yadav 2
Pooja Singh 880096321
Noida
PG
B A B
72
Rajput
2
916145138
GNIOT
UG
A A A
73
Soni
9
837794100
IIMT
PG
A A B
74
Jyoti
9
964313781
Sharda
Gr.
UG
C B B
75
Srestha
Noida
Gr.
UG
C A B
76
Aditi Tomar
Ridhdhi
8171103841 Noida
945555676
PG
B B A
77
Goyal
3
721750103
Noida
PG
A A A
78
79
Ritika Sen
Sidhdhi
6
805704179
Alpha-2
Noida
F
F
UG B B B
12th A A A
C
C
A
A
D
C
C
B
D
C
B
B
C
C
A
B
A
A
A
A
B
B
A
A
42
Agarwal
4
995325572
Sector-
80
Suniti
Priyanka
8
875545445
62
Gamma-
UG
C B B
81
Lohini
3
945570982
1
Gr.
UG
A A A
82
Puru Kapoor
7
999035832
Noida
Gr.
UG
B A B
83
Aanand
Abhishek
8
958048778
Noida
UG
A A B
84
Sharma
Ajay
3
828506247
Noida
Gr.
PG
A A A
85
Chauhan
0
991834468
Noida
PG
C A B
86
Kirti Singh
4
895356109
Sharda
Gr.
PG
B B B
87
Aakriti Saha
0
971617125
Noida
UG
A A A
88
Vipin Sinha
Shivani
2
981787933
Delhi
PG
A A A
89
Vadiya
Vishal
9
862692178
Noida
PG
B B B
90
Kumar
8
730156986
Kasna
12th C A B
91
Nitu
7
988687940
Noida
UG
A A A
92
Kalpana
Kasna
UG
B B B
43
783608529
93
Madhubala
8
916768933
Delhi
PG
C A B
94
Arpita Verma 6
985297485
Delhi
PG
A A A
95
Anjali
Nidhi
7
989108124
Noida
Gr.
UG
B B B
96
Kashyap
Pawan
9
852760408
Noida
Gr.
12th C A A
97
Kumar Dube
7
905818024
Noida
PG
B A B
98
Parul Bansal
Shagun
3
983750770
Noida
12th C A A
99
Singhal
8
750085536
Dankaur
12th B B B
Dankaur
UG
100 AashI
A A A