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Group-wide strategy- One Mahindra Loyalty Program- 15Jul 2016

A lot of info is given in the case about how to proceed


HR oriented case
A lot of ambiguity is still there
A lot of intensive work required to understand all the verticals of Mahindra

Mahindra AFS -Trringo Business Caselet

Data given or will be easier to find


Secondary data might be available but as such have little knowledge about
the sector
May require some primary research

Mahindra Comviva - Zoto App (Like this Case)

Only Secondary research can be done; Data may be available


PayTm and mobikwik can be used as benchmarks and references.
Can look at comparable examples in India

Mahindra Financial Services Business Caselet

Can relate to Jan dhan thing and other rural financing schemes and build a
case. Data may be available.
Some degree of primary research in the form of talking to stakeholders may
be required.

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