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Consumer
Analytics
Submitted by 17010059
Assignment_Session2
CA
CA_S2-59.docx
To make customers to convert from OTC to MA, Telenor should provide some
ii.
intermediate.
Greater size of transaction customers want extrinsic benefit to start using the service.
The detailed study and analysis have been attached to this email (below) for your reference.
These findings will allow Telenor to build on MA by observing the preexisting user behavior of
the OTC transaction. Finally, after looking at the data and performing various analysis on it, we
can say this approach is confined for the city of Lahore. We can rely of the feedback which the
customers have given us through this channel and use it in making improvements in the future.
Regards,
Ali Tariq Ikram Butt
Roll#:17010059
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Assignment_Session2
CA
CA_S2-59.docx
Assignment_Session2
CA
CA_S2-59.docx
Customer with income level less than Rs.10k are Highly motivated for MA and income levels
with greater than Rs.50k are Extrinsically motivated.
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Assignment_Session2
CA
CA_S2-59.docx
No schooling customers are Risk Takers and Intermediate level of education are Tech Savvy
and risk taker innovator.
Assignment_Session2
CA
CA_S2-59.docx
Page 5 of 8
Assignment_Session2
CA
CA_S2-59.docx
IPhone customer are Extrinsically motivated where Huawei and other cellphone customers are
Less motivated.
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Assignment_Session2
CA
CA_S2-59.docx
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