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Final Audience Analysis
Final Audience Analysis
Final Audience Analysis
Elections Office
105 E. Monroe St. Jacksonville, FL 32202
AUDIENCE ANALYSIS
My target public is going to be University of North Florida students. The
nickname I have decided to given them is Outspoken Ospreys. The ZIP code for the
University of North Florida is 32224. According to factfinder.census.gov, the population
for this ZIP code is 38, 934. According to collegefactual.com, the average age of students
at UNF is between 20 to 24. Factfinder.census.gov states of this population, about 10
percent are between the ages of 20-24.
According to factfinder.census.gov, the percentage of the population in this ZIP
code that is a high school graduate or higher is 95.8 percent. The estimated income of the
population with a high school education or higher is between $24,410 to $36,042 a
year.Factfinder.census.gov estimates that there is 14,471 housing units in the 32224 ZIP
code. About 57.5 percent of the housing units are family households, and 7.1 percent
have a householder that is between the ages of 15 to 34. Nonfamily households make up
the other 42.5 percent and of these kinds of households, 32.4 percent have a householder
living alone.
According to eltoro.com, there are 21.6 million college students in the United
States. Eltoro.com states that the average college student spends a total of 125.4 hours on
their electronic device each week. The most commonly used device is either a computer,
cellphone, or TV. Recommendations/word-of-mouth from friends, online/mobile
coupons, and hands on experiences in stores are things that catch the attention of college
students the most. Eltoro.com estimated that student spending would be 545 billion
dollars in 2014. 163 billion dollars would be discretionary spending such as food,
automotive, clothing/shoes, technology and more. Eltoro.com also states that the average
college student spends twice as much on alcohol as they do on books annually.
According to businessinsider.com, out of 1,200 full-time four-year college
students surveyed, 63 percent said their biggest problems on campus was the cost of
education, followed by stress at 34 percent and alcohol abuse/binge drinking at
32 percent.
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