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Integrated Marketing Communications Imc Tools Used by Coca Cola PDF
Integrated Marketing Communications Imc Tools Used by Coca Cola PDF
Integrated Marketing Communications Imc Tools Used by Coca Cola PDF
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Introduction
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uoca-uola was invented in May 1886 by Dr. John S. Pemberton in
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Advertising is defined as any paid form of non personal communication about
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The mediums of advertising used by uoca-uola are:
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They print media for advertisement. Although very rare, they
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As everybody know that TV is a most common entertaining medium so TV
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uoca cola is very much conscious about their billboards and hoardings. They
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m uoca-uola uses direct marketing in many ways. First, the company
partners with various restaurants, movie theaters, etc. to carry its product.
m This way, when a customer orders a drink, the only brand they are offered
is uoca-uola, which forces them to buy a drink from that brand. By doing
this, uoke forces out other competition, and keeps the restaurants, or other
businesses, purchasing their product over and over again.
Eg. Mc Donalds.
m According to mobilemarketingmagazine.com, uoke uses mobile graphics
and texts to appeal to markets on a more personal level.
m uoca uola also sponsors various sporting events in India and around the
world in events like uricket, Football, and Motor Racing etc.
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A sales promotion is an activity that is implemented to boost the sales of a
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uoca-uola has many salespeople, who are individuals representing the
their regions, and once they sustain a customer, they sell their products
to them and service them many times per week.
These individuals form close relationships with the customers in order
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m Marketing Management by Kotler, Keller, Koshy and Jha 13th Edition.
m Advertising and Promotion- An integrated marketing communications
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