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Component Matrixa

1
pd1
pd2
pd3
ad1
ad2
ad3
pr1
pr2
pr3
DEAL
AD
PRICE
Gender

Component
2
3

.625
.702
.758
.794
.686
.685

.471
.424
.227
-.529
.727
.674
.618

.847
.867

.463
-.461
.922
.926

Extraction Method: Principal Component


Analysis.
a. 4 components extracted.
NKGG6-WBPCC-HXWMY-6DQGJ-CPQVG

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