Professional Documents
Culture Documents
Digital Gurukul
Digital Gurukul
DIGITAL GURUKUL
DIGITAL GURUKUL
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DIGITAL GURUKUL
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DIGITAL GURUKUL
DIGITAL GURUKUL
Online Reputation
Management
Digital Marketing
Overview
Email Marketing
Online Display
Advertising
E- Commerce Marketing
Search Engine
Optimization (SEO)
Search Engine Advertising
(SEA)
Social Media Marketing
Mobile Marketing
Google Analytics
Website Planning &
Creation
Digital Marketing
Strategies
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DIGITAL GURUKUL
01.
Marketing &
Digital Marketing
Overview
What is marketing?
Understand Marketing 4 Ps &
STP
Understanding Marketing
Processes
Difference between
Traditional marketing & Digital
Marketing
Inbound and Outbound
Marketing
What is Digital Marketing?
Understanding Digital
Marketing processes
Bringing Targeted Traffic and
converting into Leads
Visitors Engagement
What is Engagement?
Its Importance
Examples of Engagements
What is Retention and how to
evaluate it?
Performance Evaluations
Importance
Where to use it
Tools Needed
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05. Affiliate
marketing
What is Affiliate Marketing?
3 As of Affiliate Marketing
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11. Content
Marketing
What is Content marketing
Introduction to content
marketing
Objective of content marketing
Content marketing 7 step
strategy building process
18 types of content with
examples
How to write great compelling
content
Keyword research for content
ideas
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How to do SEO of an e
commerce website?
Why you need a solid
ecommerce marketing strategy
Online Advertisement-An
Overview
Types of Online Advertising
PAY Per Click (PPC) Advertising
Display Advertising
Banner Ads
E- Commerce
Pop Up Ads and Pop Under Ads
Contextual Advertising
Marketing
Tracking and Analysing ROI of
What is E-Commerce
Online Ads
Top Ecommerce websites around
Online Advertising Platforms
the world
Online Advertising Tools
Ecommerce scenario in India
12.
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Importance of Instance
Messaging Marketing
Why Instant Messaging
Marketing increasingly used by
organisations?
Instant Messaging content for
marketing strategies
Things to consider while making
Instant Messaging plans
Case Studies
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DIGITAL GURUKUL
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23. Freelancing
Techniques
Tools
Social Media Management
System for Brand Management
Image Manipulation Programme
Make Emotional Videos using
your photos & videos using
special effects
Lead generation tool to get more
conversion
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DIGITAL GURUKUL
Flexibilities
o Doubt Clearing Sessions
2 hours doubt session every month after completion
of training at no charges
o Job Assistance
Job assistance and interview scheduling
o 1 Training Program 8 Certificates
DIGITAL GURUKUL industry recognised certificate + 7
Google Certificates
o Own Website
Build your own website
o Theory to Practical
Implement your theoretical learning practically on
your own website
DIGITAL GURUKUL
o In class exercises
Case Studies + extra reading materials
o Workshops
Free/Audit workshop for Interview + Group
discussions (GD) + Resume/ CV building
o Our other Management programs
1. Diploma in Marketing Essentials (1 Month)
Principle of Marketing Management
Understanding Customer Market and Buying Behaviour
Market Segmentation Targeting and Positioning (STP)
Marketing Strategy : Product Life cycle and 4 Ps of
Marketing
Direct & Online Marketing
2. Master Diploma in Marketing (2 Month)
Introduction to Marketing
Marketing in 21st Century
How to build Customer Satisfaction through Quality,
Service and Value
Consumer market & Buying Behaviour
Market Segmentation targeting and Positioning (STP)
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DIGITAL GURUKUL
Reach Us At
Contact no:
0731-4062354
Toll Free No. :
1800 3002 0322
Website:
www.digitalgurukul.in
Email ID:
info@digitalgurukul.in
Instagram:
www.instagram.com/digit
algurukul
Facebook:
www.facebook.com/OurD
igitalGurukul
Address: FH-449 Sch. No.
54, Vijay Nagar, opp.
Meghdoot Garden,
Indore- 452010
Twitter:
twitter.com/digitalgurukul
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