SUMMER TRAINING REPORT

ON
MARKET RESEARCH
OF

SUBMITTED IN PARTIAL FULFILLMENT OF THE

REQUIREMENT
OF
BACHELOR OF BUSINESS ADMINISTRATION
M. D. UNIVERSITY, ROHTAK
Session: 2016-2017
SUBMITTED
SUBMITTED BY :

BY

Controller
Mohit
M.
BBA 5th sem.

of
D.

:
examination

U.,

Rohtak

INSTITUTE OF MANAGEMENT & TECHNOLOGY,

FARIDABAD

ACKNOWLEDGEMENT
Preparing a report of this nature is a strenuous task. I am very fortunate that I got support
from a large number of persons. I shall always remain grateful to them.

I would like to record my gratitude to coca cola India ltd. For allowing me to undertake
this project.

I am very grateful to Mr. SUNIL SINGH (training supervisor) for this kind cooperation.

It gives me great pleasure to express my deep sense of gratitude to Mrs. NIDHI TURAN
without whom this project compilation would not have been possible. His valuable
experience and exceptional mentoring provided me with gainful insights on
practical applications of the topic, which was indispensable for the successful
completion of the project.

(MOHIT)

PREFACE
The project involves the exposure of the student to get an insight of the real life business
situation. This practical training gives ample opportunity to apply ones academic
knowledge in the field subtended by ones personality, initiative and lesion capabilities.

Marketing or consumer research is a method by which one can feel the nature of the
market.
It is used to find out the attitude of consumer towards the product. It helps in explaining
the fact that how consumer makes decision in favor of certain brands.
Keeping in view my area of specialization, I have allotted to research project STUDY
OF MARKET RESEARCH OF COCA COLA.

DECLARATION

I am MOHIT, a student of BBA 5th semester from INSTITUTE OF MANAGEMENT &

TECHNOLONY, FARIDABAD hereby declare that the dissertation entitled MARKET
RESEARCH ON COCA COLA is the result of my original work and the same has not been
previously submitted to any examination of this university, and the dissertation will be liable to
be rejected and / or cancelled, if found otherwise. Whatever data have been collected they are
based on original facts and figures.

MOHIT
BBA 5TH SEM

CONTENT

CHAPTER

CONTENT

INTRODUCTION

REVIEW OF LITERATURE

COMPANY PROFILE

RESEARCH METHODOLOGY

DATA ANALYSES AND INTERPRETATION

CONCLUSION & RECOMMENDATION

BIBLIGRAPHY

PAGE NO

EXECUTIVE SUMMARY

This report has been prepared with a specific purpose in mind. It outlines the history and
current scenario of the Coca-Cola Company globally and locally. The first part of the
study takes us through the present state of affairs of the beverage industry and CocaCola Company globally.
The report contains a brief introduction of Brindavan agro industries, Coca Cola
Company and Coca-Cola India and a detailed view of the tasks, which have been
undertaken to analyze the market of Coca-Cola. We have performed Competitive,
PESTLE and SWOT analysis of Coca-Cola Company and PESTLE and SWOT
analysis of Coca-Cola India in order to identify areas of potential growth for CocaCola. We have also given a brief description of Trends and Forces that are affecting
Coca-Cola Company globally.

The report contains a brief introduction of Coca Cola Company and Coca-Cola India
and a detailed view of the tasks, which have been undertaken to analyze the market of
Coca-Cola i.e. we have performed Competitive, PESTLE and SWOT analysis of
Coca-Cola Company and PESTLE and SWOT analysis of Coca-Cola India in order to
identify areas of potential growth for Coca-Cola. We have also given a brief description
of Trends and Forces that are affecting Coca-Cola Company globally.