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Leadership Principles: Customer Obsession
Leadership Principles: Customer Obsession
Amazon.jobs
LeadershipPrinciples
OurLeadershipPrinciplesarentjustaprettyinspirationalwall
JOINUSON
hanging.ThesePrinciplesworkhard,justlikewedo.Amazonians
usethem,everyday,whethertheyrediscussingideasfornew
projects,decidingonthebestsolutionforacustomersproblem,or
interviewingcandidates.Itsjustoneofthethingsthatmakes
FINDCAREERS
JobCategories
Teams
Locations
Militaryrecruiting
Fulfillmentcenterjobs
Amazonpeculiar.
WORKINGATAMAZON
Culture
CustomerObsession
Benefits
Pioneerstories
Leadersstartwiththecustomerandworkbackwards.Theywork
DiversityatAmazon
vigorouslytoearnandkeepcustomertrust.Althoughleaderspay
Ourleadershipprinciples
attentiontocompetitors,theyobsessovercustomers.
HELP
FAQ
Ownership
Howtoapply
Leadersareowners.Theythinklongtermanddontsacrificelong
Reviewapplicationstatus
termvalueforshorttermresults.Theyactonbehalfoftheentire
Disabilityaccommodations
company,beyondjusttheirownteam.Theyneversaythatsnot
EUDatapolicy
myjob".
InventandSimplify
Leadersexpectandrequireinnovationandinventionfromtheir
GiveusFeedback
teamsandalwaysfindwaystosimplify.Theyareexternallyaware,
lookfornewideasfromeverywhere,andarenotlimitedbynot
PrivacyandData
Impressum
19962016,Amazon.com,Inc.oritsaffiliates
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inventedhere".Aswedonewthings,weacceptthatwemaybe
misunderstoodforlongperiodsoftime.
AreRight,ALot
Leadersarerightalot.Theyhavestrongjudgmentandgood
instincts.Theyseekdiverseperspectivesandworktodisconfirm
theirbeliefs.
LearnandBeCurious
Leadersareneverdonelearningandalwaysseektoimprove
themselves.Theyarecuriousaboutnewpossibilitiesandactto
explorethem.
HireandDevelopTheBest
Leadersraisetheperformancebarwitheveryhireandpromotion.
Theyrecognizeexceptionaltalent,andwillinglymovethem
throughouttheorganization.Leadersdevelopleadersandtake
seriouslytheirroleincoachingothers.Weworkonbehalfofour
peopletoinventmechanismsfordevelopmentlikeCareerChoice.
InsistontheHighestStandards
Leadershaverelentlesslyhighstandardsmanypeoplemaythink
thesestandardsareunreasonablyhigh.Leadersarecontinually
raisingthebaranddrivingtheirteamstodeliverhighquality
products,servicesandprocesses.Leadersensurethatdefectsdo
notgetsentdownthelineandthatproblemsarefixedsotheystay
fixed.
ThinkBig
Thinkingsmallisaselffulfillingprophecy.Leaderscreateand
communicateabolddirectionthatinspiresresults.Theythink
differentlyandlookaroundcornersforwaystoservecustomers.
BiasforAction
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Speedmattersinbusiness.Manydecisionsandactionsare
reversibleanddonotneedextensivestudy.Wevaluecalculated
risktaking.
Frugality
Accomplishmorewithless.Constraintsbreedresourcefulness,
selfsufficiencyandinvention.Therearenoextrapointsfor
growingheadcount,budgetsizeorfixedexpense.
EarnTrust
Leaderslistenattentively,speakcandidly,andtreatothers
respectfully.Theyarevocallyselfcritical,evenwhendoingsois
awkwardorembarrassing.Leadersdonotbelievetheirortheir
teamsbodyodorsmellsofperfume.Theybenchmarkthemselves
andtheirteamsagainstthebest.
DiveDeep
Leadersoperateatalllevels,stayconnectedtothedetails,audit
frequently,andareskepticalwhenmetricsandanecdotediffer.No
taskisbeneaththem.
HaveBackboneDisagreeandCommit
Leadersareobligatedtorespectfullychallengedecisionswhen
theydisagree,evenwhendoingsoisuncomfortableorexhausting.
Leadershaveconvictionandaretenacious.Theydonot
compromiseforthesakeofsocialcohesion.Onceadecisionis
determined,theycommitwholly.
DeliverResults
Leadersfocusonthekeyinputsfortheirbusinessanddeliverthem
withtherightqualityandinatimelyfashion.Despitesetbacks,they
risetotheoccasionandneversettle.
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