ATLANTA + SOUTH FLORIDA

AGENCY BIO
[AND SAMPLES]

CONFIDENTIAL Fred Agency, Inc. www.fredagency.com

! ATLANTA + SOUTH FLORIDA

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FRED. is an innovative boutique agency specializing in new media and brand strategy. Our services include Brand Strategy,
Creative Direction & Design, Interactive Design & Development, Social & Viral Marketing, Video & Radio Production,
Creative and Marketing Consulting and Creative Team Building

The Owner/Creative Director Fred Adkins was in Entrepreneur Magazines August 2007 issue Hot 500 fastest growing businesses
in America. We continue to provide fresh, innovative, memorable campaigns that consistently drive highly targeted results.

Top tier companies who have greatly benefited from our unique, trendsetting and highly marketable style include: The Rockefeller Group,
Kimco, McDonalds, Heineken, Paradisus Resorts, Sol Melia, Marriott Resorts, Ritz Carlton, Finotex, Starwood, Nortel Networks, Arvida,
Motorola, AutoNation, Alamo, ExtendedStay America, Royal Caribbean Cruise Lines, Canon and many others.

Some of the most notable real estate developments in the nation have benefited from our highly effective and unique creative.
Metropolitain Miami, Midtown Miami, Atlantic Station, Atlanta, Justison Landing, Wilmington DE, Signature, St. Pete, just to name a few.

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http://www.fredagency.com/FREDBrandingBook.pdf
http://www.fredagency.com/FREDRealEstateBook.pdf
http://www.fredagency.com/FREDHospitalityBook.pdf

Videos
http://www.facebook.com/video/?id=82640726230

Branding
http://www.facebook.com/album.php?aid=100292&id=82640726230

Photography
http://www.facebook.com/album.php?aid=101370&id=82640726230

Websites
http://www.finotex.com
http://www.signaturestpete.com
http://www.metropolitanmiami.com
http://www.thedawsoncompany.com
http://www.kayumaya.com
http://www.theexchangelofts.com
http://www.miramartc.com
http://www.caroledesign.com
http://palladiobeauty.com/dev/
http://www.propilates.com

CONFIDENTIAL Fred Agency, Inc. www.fredagency.com

CREDENTIALS AND CAPABILITIES
! ATLANTA + SOUTH FLORIDA

CREDENTIALS AND CAPABILITIES

FRED. is an award-winning advertising agency based in Fort Lauderdale, Florida. Our team consists of professionals who have been part
of national agencies and web consultancies across the U.S. The entrepreneurial spirit under which the company was formed is still in
operation each and every day. We know that our positive energy and skill shows in our work.

Our agency has experience across disciplines and industries. Experience specific to this RFP includes AOR and project work for several
international hotel groups. Additionally, FRED. has vast experience in branding new companies as well as
re-branding existing entities including Paradisus Resorts, Caribbean, The Exchange Lofts and Havana Nines, some case studies are
included in this RFP response.

FRED. operates within a team culture and we work as a partner with our clients, not as a vendor. This mind-set produces great work and
fosters great, long-term relationships.

We are all about managing client expectations. We also feel strongly about our creative and defend our recommendations, which is
what we are hired to do. Our clients are always intimately involved in and aware of our decision-making processes, and we respect that
relationship above all.

FRED. provides the following advertising services: brand identity; web and interactive design; programming; information architecture;
technology solutions; online advertising and marketing services including analytics and optimization; collateral; sales materials;
presentations; environmental graphic design and consulting; print, radio and TV; media planning and placement; direct mail;
photography; video and signage.

CONFIDENTIAL Fred Agency, Inc. www.fredagency.com

! ATLANTA + SOUTH FLORIDA

AGENCY RESEARCH AND REPORTING METHODS

Our work is research-based so we are current with trends that are relevant to the industries in which we work, as well as general
business trends. As we add new industries, we add relevant research.

Our research begins immediately so we have a crystal clear understanding of the product, current market position, perceptions,
challenges, key stakeholders, values and beliefs, competition, goals, scope and the clients definition of campaign success, against
which we measure. Internally, we research category trending and competition. We make recommendations for further research based on
conclusions reached in our initial phase. We have a list of outside research firms that we work with and recommend based on our
clients desired outcomes and budget constraints.

There is no one research company that works for every industry or requested outcome. We are equally skilled at sourcing for trending,
demographic, psychographic or other data as required. We also have access to a variety of media planning and buying tools such as
Strata, SQAD, Scarborough, and SRDS, as well the latest Arbitron and Neilsen ratings data. We use research from a variety of sources
in order to help narrow in on the target audience. These tools and research are used to assist us in putting together a well formulated
media plan to achieve marketing goals in the most efficient manner possible.

During the media planning stages, we use Scarborough to help identify demographic and psychographic information on the target
market. While researching and negotiating the media buy, we use Nielsen television ratings, Arbitron radio ratings,
and SRDS print information to help determine the most efficient stations and programming to reach the target audience. These
resources are also used to provide a post-buy analysis.

CONFIDENTIAL Fred Agency, Inc. www.fredagency.com

! ATLANTA + SOUTH FLORIDA

ESTIMATING AND BILLING PROCEDURES

FRED. uses Workamajig, a time-tracking, scheduling and billing program, which gives us full control over each project within the agency.
Each job is cost estimated and approved by client signature before it is released into traffic for design/production. This cost estimate is
based on hourly time budgets that are charged against the final line-item budget negotiated at the beginning of our engagement. Two
major revisions on each job are included in each job estimate. Any changes made after the allotted two are estimated and will require
the Clients signature for additional billing. The Agency produces two comps of each piece; one at initial design presentation and the
second before production takes place. Additional comps may be requested at an additional cost per Agency Price List. Prints, proofs,
CDs, DVDS etc are billed per the Agency Price List.

Retainers are billed a month in advance and are due on the first of each month. Individual jobs are billed as they occur.

Media is prepaid monthly at actual contracted gross rates for cash buy advertising run in all media (gross rate = net x 15%).
Barter budgets are estimated and invoiced separately on a per project or per budget basis.

CONFIDENTIAL Fred Agency, Inc. www.fredagency.com

CREATIVE SAMPLES
! BRANDING

midtown miami
my neighborhood. my workspace. my home.

CONFIDENTIAL Fred Agency, Inc. www.fredagency.com

O L D S O U T H F LO R I DA
CO N D O R E S I D E N C E S

CONFIDENTIAL Fred Agency, Inc. www.fredagency.com

! INTERACTIVE

www.finotex.com

www.signaturestpete.com www.parkplacecarcondo.com

www.palladiobeauty.com/dev www.theexchangelofts.com

CONFIDENTIAL Fred Agency, Inc. www.fredagency.com

 ! PRINT & COLLATERAL

Glamour
The long-awaited reinvention of

miami beach has begun.

Glamour
The long-awaited reinvention of

miami beach has begun.

In a sea of sameness, a truly unique oceanfront condominium is rising. Beautifully appointed residences inspired by the classic glamour of Miami Beach.
Priced from $1 million. Visit our sales center at 3737 Collins Avenue, call 877.600.2969 or visit us online at www.caribbeanmiamibeach.com.

M I A M I B E A C H

Oral represent ations cannot be relied upon as correctly st ating represent ations of the developer. F or correct represent ations, reference should be made to the documents required by section 718.5 0 3, Florida
S t atutes, to be furnished by the developer to a buyer or lessee. N ot an of fer where prohibited by st ate st atutes.

In a sea of sameness, a truly unique oceanfront condominium is rising. Beautifully appointed residences inspired by the classic glamour of Miami Beach.
Priced from $1 million. Visit our sales center at 3737 Collins Avenue, call 877.600.2969 or visit us online at www.caribbeanmiamibeach.com.

M I A M I B E A C H

Oral represent ations cannot be relied upon as correctly st ating represent ations of the developer. F or correct represent ations, reference should be made to the documents required by section 718.5 0 3, Florida
S t atutes, to be furnished by the developer to a buyer or lessee. N ot an of fer where prohibited by st ate st atutes.

CONFIDENTIAL Fred Agency, Inc. www.fredagency.com

CONFIDENTIAL Fred Agency, Inc. www.fredagency.com
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CONFIDENTIAL Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL Fred Agency, Inc. www.fredagency.com
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CONFIDENTIAL Fred Agency, Inc. www.fredagency.com

CONFIDENTIAL Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL Fred Agency, Inc. www.fredagency.com
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Offers, incentives and promotions are subject to certain terms and may change without notice. See Leasing Specialist for details.

CONFIDENTIAL Fred Agency, Inc. www.fredagency.com

CONFIDENTIAL Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL Fred Agency, Inc. www.fredagency.com
 PASSIONATE LIVING

CONFIDENTIAL Fred Agency, Inc. www.fredagency.com

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CONFIDENTIAL Fred Agency, Inc. www.fredagency.com

CONFIDENTIAL Fred Agency, Inc. www.fredagency.com
! PHOTOGRAPHY

CONFIDENTIAL Fred Agency, Inc. www.fredagency.com

CONFIDENTIAL Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL Fred Agency, Inc. www.fredagency.com