You Drink, We Drive

Non-Profit Proposal

Jonathan Aubuchon Ouimet, Alex Lebedev, Felipe Dalmau, Greyson Palmieri,

Nubia Colussi

Executive Summary
You Drink, We Drive is a non-profit organization that would be held in the oxford
community (specifically near the Uptown location right outside of Miami University). The purpose
of this organization is to provide safe rides for students to their residence halls/homes. Based on
the survey results, approximately 56% of students said that they felt unsafe during their walk back
home.
The headquarters will be based approximately one or two miles from the uptown location.
From the survey results, the organization will have minivans located in specific locations Uptown
such as Brick Street and New Bar. Students will approach the minivans in order to attain a ride.
Payments can be made through Mulaa or cash.
You Drink, We Drive is an upstart company, and the founding members of the organization
do not have a lot of experience. Although there is a lack of experience, the necessary research has
been done in order to assess the necessity of the organization. Appropriate research has also been
done to put all of the logistics together and make a positive cash flow organization.

Introduction
You Drink, We Drive is unique to any other organization in the Oxford area that provides
rides to people who have been out drinking at night. With a large number of people unable to find
a designated driver and unwilling to walk back to their residential house/dormitory alone, You
Drink, We Drive aims to lower the number of alcohol related incidences in Oxford and the
surrounding community.
Even though there are multiple services that appear to be similar to the one that we are
creating, our service will have unique elements that distinguish it from all other sources of
competition. It must be noted that primary competitors would include the taxi services that run 24
hours a day, every day of the week. Pricing of the taxi services are approximately five dollars per
car. If the number of people exceeds five, then the fee is one dollar per person. Therefore, 1-5
people in the car totals a cost of five dollars. If there are six people in the car then the service cost
six dollars. Compared to this pricing, our service is half the price. The subject becomes a bit more
complicated when referring to the Miami University BCRTA SafeRide. This service is free of
charge for any student or employee of Miami University. You call the organization and they will
pick you up from the location. The hours of operation of BCRTA SafeRide are 10PM-3AM
Monday through Saturday, and 10PM-1AM on Sunday. Our primary edge on this company is that
fact that students do not need to call nor wait for our cars as they are conveniently located in the
areas where students are known to congregate. Snacks, water to counteract the usual effects
associated with alcohol is further provided.
There is a lot of information that was obtained through research and surveys, summarized
in the feasibility study that further expressed the need of this nonprofit organization. To begin, it
must be noted that a study conducted by Miami University on crimes in the Oxford area was one
of the primary reasons why such service is being suggested. The study showed that the number of

aggressive assaults has doubled since 2013. Similarly, the number of alcohol related arrest has
increased significantly and was recorded at a record high in 2015 with over 170 arrests. With these
increasing citations, concern about safety of students on and off campuses has only grown. From
a survey conducted on Miami it was determined that 51.85% of all surveyed students have an
overwhelming majority of friends, more than 75%, that drink alcohol. It must further be noted that
students gather in similar areas, it was found that 52.00% of students wish to be escorted home
from Brick Street or an area near this location. Such cluster of people will further promote the need
for this service.

Plan
It is very important for businesses to develop a plan that lays out everything the
organization needs to succeed. You Drink, We Drive has created a plan that covers everything
from legalities to sources of funding. Our business plan is separated into three main sections;
completing all legal documentation, acquiring assets (equipment, funding, employees, etc.), and
increasing our organizations community recognition.
First and foremost, You Drink, We Drive has decided that completing legal documentation
such as permits and approvals should be the first step of our plan. There are several required
documents that must be completed in order to legally begin a non-profit organization. The business
name You Drink, We Drive is available according to the United States Secretary of State and we
will begin our plan by claiming it. After that, we must recruit a minimum of three board members
and a group of incorporators, which will most likely be composed of the original founders of our
organization. These board members are responsible for completing all necessary contracts, forms,
and paperwork needed to legally launch the organization. The chief forms that will be completed
include Form 352B (Articles of Incorporation), IRS Form SS-4 (Employer Identification Number),
and Form 501c (Tax exemption and Funding). Form 501c is extremely important to our
organization and will be discussed in the following paragraph. Along with these forms, our board
will also obtain a Business License Permit from the state and apply for more tax exemptions. Once
these forms are properly completed, we will move onto the next step.
The second phase of our business plan involves acquiring the necessary assets to begin
operations. The assets we require include equipment, funding/donations, employees, and a small
office. We will begin by taking out a loan of $25,000 which will be used to jumpstart our
organization. You Drink, We Drive will use the money from the bank loan to purchase five
minivans and lease a small office in Oxford, Ohio. We previously mentioned Form 501c which
pertains to tax exemption and funding for nonprofit organizations. This is often the most complex
and time-consuming form for a non-profit, but is extremely beneficial. This form protects our
organization from federal and state income tax and allows us to keep nearly all of the donations
and funding we receive. We will contact Miami alumni, local businesses, and government funding
programs in order to collect funds and donations. The donations that we collect will be used to
pay off any loans and our future employees. After that, we will recruit drivers by posting on job
boards such as Indeed.com and Craigslist. You Drink, We Drive will also offer community service
hours for anyone that volunteers to drive. Once we have finished all of the previous steps, we will
have to build our client base.
The third and final step of our business plan is building our client base and ensuring
customer loyalty. We will initially work on spreading the news of our non-profit organization by

creating a website, featuring in Miami University newspapers, posting flyers, word of mouth, and
more. The routes to recognition and campus popularity are limitless and we will exploit as many
as possible. At this point, our client base will begin to grow and You Drink, We Drive will become
a common name on campus. Our business plan is designed to succeed and prepare us for whats
ahead.

Benefits
One of the main objections people have about our organization is that it may seem as if we
are promoting under aged drinking. Around 60-65% of Miami University students are underage
and our organization allows these students to get home safely and under complete discretion.
Although one can argue that we are encouraging this underage drinking, we rebudle that this
behavior may be considered normal for college towns. Our service also assumes that if the bar
served this individual and they were able to obtain alcohol, then that is there business and that we
assume that they were of age. Our service does not promote nor provide alcohol, and alcohol
consumption within the vehicles will be strictly forbidden. Our service is very similar to a taxi
service. Miami IDs are required to enter certain bars in Oxford which means that students will
already have their IDs with them while theyre out. Due to this, our organization is very
convenient for students.
There is also a concern that there are already other services around Oxford that provide this
service to students. These organizations include Swerve em Taxi and the Oxford Taxi Services. The
difference between us and them is that we stop at specific stops on campus, we are running all
night and do not require a students phone call, and our non-profit caters to Miami Students as well
as allows MUULA to be used. This not only speeds up the process of getting people home quicker
than the other services, but its also convenient for students in our area. We provide food and
beverages to make sure these students not only get home safety but also get food to help them
sober up quicker; which is also something that makes us stick out from the rest of the services that
are provided within our area. One last benefit of ours that outweighs objections is that we have
incomparable rates! We are by far the most convenient, as well as the cheapest driving service
around.

Budget
The cash flow going into the organization must be equal to or greater than the cash flow
coming out of the organization. Each car ride provides a stream of three dollars in revenue going
into the organization. This stream of revenue must provide enough money to account for fuel,
food, paychecks of employees, a monthly lease of the building where our headquarters will be
based, and an initial investment of the price of cars. Since our location is located approximately 12 miles away from the Uptown location and the students will be driven within a one mile radius,
gas is not a large expense. To be precise, the average fuel economy of a Dodge Caravan (preferred
car of choice) is approximately 20 mi/gal. Therefore, each trip would be somewhere between zero
and two miles of total driving distance. If the driver were to drive two miles and the average price
of gas per gallon is $2.00, then the cost of driving that student/group of students would be $0.20.

If the driver is getting paid a minimum wage of $8.10 and does 8 rides an hour, then he/she would
make $1.01 per ride. As for the snacks, there are a total of six students that are allowed to ride in
the minivan at once. This means that there would have to be six bottles of water and six snacks per
ride (if the maximum number of students were in the car and they all asked for a snack). Buying
water in bulk allows you to spend approximately $0.10 per bottle. This could potentially total to
$0.60 per car ride. Buying pretzels in bulk allows us to spend approximately $0.084 per serving of
pretzels. This could potentially total in $0.504 per car ride. Without including lease of the building
or the initial investment of the cars, we would have a gross profit of $0.686 per car ride per car.
With the inclusion of the initial investment of the cars the pricing would greatly exceed the
remaining amount of money that we have. With that amount of money however, we could purchase
five cars at first and slowly pay it off with the profit of each car ride. If there is a profit of $0.686
per car ride, and we have five cars that all complete eight car rides in an hour, then over four hours
we would profit at least $109.76 in total. Therefore, if each used car costs $5,000, then the total
price of five cars would sum up to $25,000. On top of this initial investment of $25,000, a rent of
approximately $500 a month must also be payed. This business operates for four hours a day, three
days a week. That means that there are 36 hours of operation in a month. In order to pay off the
$500 lease, $13.89 must be taken out of the $109.76 dollar profit. This means that our actual net
profit would be $95.87 per day. In order to pay off the cars at an interest rate of 5% and a monthly
payment of $749.27, it would take the business exactly three years. After the inclusion of the lease
and the car payments, the net profit per month equates to $391.08 per month ($32.59 per day).

Table 1. Represents the profit per one day of work of You Drink, We Drive.

Cash flow

Amount left after payment (dollars)

Profit for 8 car rides/hour with 5 cars (+$600.00)

+$600.00

Fuel (-$40.00)

+$560.00

Wages (-$202.50)

+$357.50

Snacks (-$220.80)

+$136.70

Cars (-$62.44)

+$74.26

Lease (-$41.67)

+$32.59

As a non-profit organization, we would be able to take donations from people. This would
significantly decrease the number of days that it would take to pay off the the loans/initial payments
of the cars. Other donations could also come in the form of snacks and water. Another area where
we could reduce expenses would be to have volunteers work shifts. Also, advertisements of other

organization could allow for some sort of cash flow into the business. These is not something that
we could rely on, but it is an opportunity to save expenses.

Schedule
Lease Office Space and 7 Parking Places

9-Dec

Buy Cars

16-Dec

Modify Cars With Sponsorship and Logo

6-Jan

Haier Drivers and Offices Staff

17-Jan

Start Operation

25-Jan

We are planning to start the You Drink, We Drive operation by the beginning of the spring
2017 semester. To do so we want to be able to rent our office space with seven covered parking
places by the 9th of December. We want to have these elements first so we can have a use the
office to organize the operation and have the parking places so we can store the cars when we buy
them. By the 16th of December we expect to have our bank loaned approve and buy the five
minivans. Will start modifying the cars with sponsorships and the You Drink, We Drive logo. The
cars are expected to be done by the 6th of January. We will start looking for potential drivers and
a secretary for the office to run the business; we should have all our staff by the 17th of that month.
The week before the spring semester start will train the drivers and the secretary in their role in the
operation. This will allow us to start our operation on the 25 of January, the first Wednesday of
the semester.

Works Cited
Compliance, Harbor. Home. How to Start a Nonprofit Organization in Ohio Harbor
Compliance. N.p., n.d. Web. 16 Nov. 2016.
"Oxford Campus Report." - Miami University. N.p., n.d. Web. 06 Nov. 2016.
2016 Sexual Assault Campus Climate Survey. - Miami University. N. p., n.d. Web. 07 Nov.
2016.