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Example of Marketing Budget-Plan
Example of Marketing Budget-Plan
Last updated:
Personnel
Salaries, wages
Benefits
Payroll taxes
Commissions and bonuses
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
10
10
10
Personnel Total
$10
$10
$10
10
10
10
$10
$10
$10
Marketing Activities
Advertising
Web sites
Direct marketing
Internet marketing
Events
Marketing Communications Total
$0
$0
$0
Market Research
Primary research
Secondary research
Library management
10
10
$10
10
10
10
10
10
$10
$10
$10
$10
$10
$10
10
10
10
10
10
10
$10
$10
$10
$10
$10
$10
$10
$0
$0
$0
$0
$0
$0
$0
10
Channels
Channel communications and training
Channel promotions and incentives
Channel commissions/bonuses
Channels Total
Others
Postage
Telephone
Travel
Computers and office equipment
Other expenses
10
10
10
10
10
10
10
10
$10
$10
$10
$10
$10
$10
$10
10
10
10
10
10
10
10
$10
$10
$10
10
10
10
10
10
Other Total
$10
$10
$10
Page 1 of 4
$10
$10
$10
$10
$10
$10
$10
$40
$40
$40
Page 2 of 4
$40
$40
$40
$40
$40
$40
$40
Nov
Dec
Total
10
10
$10
$10
10
$10
$20
100
0
$120
$0
0
0
0
0
0
$0
10
$10
$0
10
10
$10
$10
10
10
$10
$20
60
40
0
$120
$10
$20
100
0
$120
$40
50
20
10
$120
Page 3 of 4
$40
$40
$480
Page 4 of 4