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Key External Factors Weight Ratings Weighted Score Opportunities
Key External Factors Weight Ratings Weighted Score Opportunities
Key External Factors Weight Ratings Weighted Score Opportunities
Weight
Ratings
Weighted
Score
OPPORTUNITIES
1.
0.02
0.60
2.
0.03
0.45
3.
Unrelated diversification.
0.03
0.10
4.
0.02
0.20
5.
0.02
0.04
6.
0.03
0.06
8.
0.04
0.12
0.03
0.06
10.
0.02
0.02
11.
0.02
0.06
12.
0.02
0.08
13.
0.03
0.12
14.
0.03
0.12
15.
0.02
0.08
16.
0.04
0.12
9.
17.
0.04
0.08
18.
0.04
0.08
19.
0.03
0.03
20.
0.03
0.09
21.
0.04
0.08
22.
0.03
0.12
23.
0.03
0.12
24.
0.04
0.12
25.
0.04
0.12
THREATS
1.
0.02
0.04
2.
0.02
0.04
4.
0.02
0.08
5.
0.01
0.01
6.
0.01
0.02
8.
0.02
0.02
0.01
0.03
10.
0.02
0.02
11.
0.01
0.04
12.
Energy shortage.
0.01
0.02
13.
0.02
0.06
9.
14.
0.01
0.02
15.
High taxation.
0.02
0.06
16.
0.02
0.08
17.
Price wars.
0.01
0.04
18.
0.02
0.08
19.
0.02
0.06
20.
0.02
0.04
21.
0.01
0.02
22.
0.01
0.02
1.0
3.87
Total weighted score of EFE matrix of UNILEVER (3.87) shows strong response of company
towards external factors.
CPM Matrix
Weight
P&G
Lakson
Reckit
1.
Advertising.
Rating
Score
Rating
Score
Rating
Score
0.1
0.4
0.2
0.03
0.09
0.36
0.18
0.27
0.1
0.3
0.04
0.03
2.
Product Quality.
3.
Price.
4.
Management.
0.04
0.16
0.12
0.16
5.
Financial Position.
0.04
0.16
0.12
0.12
6.
Customer Loyalty.
0.06
0.24
0.18
0.18
8.
Marketing/Branding.
0.04
0.16
0.08
0.12
9.
Market Share.
0.06
0.24
0.12
0.18
10.
Infrastructure.
0.05
0.15
0.20
0.10
11.
Technology.
0.06
0.24
0.12
0.24
12.
Assets.
0.06
0.18
0.24
0.12
13.
0.03
0.12
0.06
0.12
14.
0.06
0.24
0.18
0.24
15.
0.05
0.20
0.15
0.20
16.
0.04
0.12
0.08
0.08
17.
Product Line
0.04
0.16
0.12
0.12
18.
Strategic Alliances
0.04
0.12
0.12
0.12
19.
0.04
0.16
0.08
0.16
1.0
3.71
2.39
2.59
IFE Matrix
Weight
Ratings
Weighted
Score
STRENGTHS
1.
Customers Loyalty.
0.04
0.16
2.
0.03
0.12
3.
0.03
0.12
4.
0.04
0.16
5.
0.04
0.16
6.
0.03
0.09
7.
0.04
0.12
8.
0.06
0.24
9.
0.05
0.20
10.
0.03
0.09
11.
0.05
0.15
12.
0.03
0.09
13.
0.03
0.12
14.
0.02
0.06
15.
0.04
0.16
16.
0.04
0.12
17.
0.04
0.12
18.
0.03
0.09
19.
0.03
0.12
WEAKNESSES
1.
Strategic Alliance
0.02
0.02
2.
Costly Products.
0.04
0.08
3.
0.03
0.03
0.01
0.01
4.
5.
Contradictions on website.
0.02
0.02
6.
0.02
0.02
7.
0.02
0.02
8.
0.01
0.01
9.
0.01
0.02
10.
0.02
0.04
11.
0.02
0.02
12.
0.01
0.02
13.
0.01
0.02
14.
0.02
0.02
15.
0.01
0.01
16.
0.02
0.02
17.
Operational Complexity.
0.01
0.01
1.0
2.88
The score 2.88 shows that company has solid internal position, its strengths are overcoming
the