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  • Swot Maersk

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    Iatan Alexandra-Gabriela
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    The document outlines an agenda for a presentation on Maersk Group. It discusses Maersk's history since being founded in Denmark in 1904, current operations in container shipping, offshore and oil/gas activities across 130 countries. It also presents a SWOT analysis, noting Maersk's strengths as the largest shipping operator but weaknesses in low visibility in other transport. The business environment and career opportunities at Maersk are described, as well as a potential evaluation of working for the company.

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    The document outlines an agenda for a presentation on Maersk Group. It discusses Maersk's history since being founded in Denmark in 1904, current operations in container shipping, offshore and oil/gas activities across 130 countries. It also presents a SWOT analysis, noting Maersk's strengths as the largest shipping operator but weaknesses in low visibility in other transport. The business environment and career opportunities at Maersk are described, as well as a potential evaluation of working for the company.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    596 views4 pages

    Swot Maersk

    Uploaded by

    Iatan Alexandra-Gabriela
    The document outlines an agenda for a presentation on Maersk Group. It discusses Maersk's history since being founded in Denmark in 1904, current operations in container shipping, offshore and oil/gas activities across 130 countries. It also presents a SWOT analysis, noting Maersk's strengths as the largest shipping operator but weaknesses in low visibility in other transport. The business environment and career opportunities at Maersk are described, as well as a potential evaluation of working for the company.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 4

    11/16/2012

    Agenda
    History
    Operations
    SWOTAnalysis

    Presentedby:CandaceLinenandCarolRobelo

    BusinessEnvironment
    CareerOpportunities
    Evaluation

    History

    Operations

    FoundedinDenmarkin1904
    In1928MaerskLinewasfounded
    In1962theDUCwasestablished,pavingthewayfor

    Mission:"Tobethecustomersfirstchoiceasa

    supplierofsafe,highqualityandreliableoffshore
    vesselservices

    theiroil&gasbusiness.
    In1972,MaerskOilstartedproducingoilinNorthSea

    andMaerskDrillingwasfounded.
    In1975,thefirstcontainervesselwasaddedtothe
    fleet.
    MaerskOilinitiatedoilproductioninQatarin1994.
    APMTerminalswasfoundedin2001.

    11/16/2012

    OperationsContinued

    SWOTAnalysis Strengths

    BasedinCopenhagen,Denmark.

    Thelargestcontainershipoperatorandsupplyvessel

    CEOofMaerskGroupisNilsSmedegaard Andersen

    worldwide.
    Fortune500Company,currentlyranked#154

    operatorintheworld
    Operatesin130countriesandhaveaworkforceofover
    100,000employees
    Apartfromshipping,companyengagesinenergy,
    transportation,offshore,retail,andmanufacturing
    businesses
    Strongglobalbrandnameandreputationasatop
    industryplayer

    SWOTAnalysis Weaknesses

    SWOTAnalysis Opportunities

    Relativelylowvisibilityinroadandairtransportation

    Expandcustomerbasegeographicallyorthroughnew

    Employroughly104,000people
    Generated60.2billionUSdollarsinrevenuein2011
    Currentlyhassome76,000shareholders
    Subsidiariesandofficesinmorethan135countries

    Fluctuatingprofitmarginsisaconcern

    services
    Availabletechnologicalinnovations
    TriGen PowerGenerator

    11/16/2012

    SWOTAnalysis Threats

    BusinessEnvironment

    Economicslowdown

    Activitiesareorganizedintofourmainbusiness

    Changesinregulationsofvariouscountries
    Risingcostofbusiness

    segments:
    Containershippingandrelatedactivities
    Offshoreandothershippingactivities
    Oilandgasactivities
    Retailactivity.
    Maerskbrandsinclude:MaerskLine,APMTerminals,

    MaerskOilandMaerskDrilling.

    BusinessEnvironment

    CareerOpportunities

    MainCompetitors:
    MediterraneanShippingCompany
    CMACGM
    ChinaOceanShippingCompany

    WhenyoujoinMaersk,youllfindthattheworldis

    yourworkplace.Youllworkinaculturallydiverse,
    stimulatingenvironment,surroundedbynewideas
    anddifferentwaysofdoingthings.
    GraduateProgramforrecentMastersdegree
    recipients.

    11/16/2012

    Evaluation

    Summary

    WouldyouworkforMAERSKGroup?

    History
    Operations
    SWOTAnalysis
    BusinessEnvironment
    CareerOpportunities
    Evaluation

    Bibliography
    http://www.maersk.com/Career/Vacancies/Pages/Vacancies.asp

    http://www.maersksupplyservice.com/AboutUs/Pages/Mission

    VisionAndValues.aspx

    http://www.maersk.com/Aboutus/Management/Pages/Manage

    ment.aspx

    http://www.maersk.com/Aboutus/Pages/PastPresent

    Future.aspx

    http://discovermitas.com/AboutMitas/Pages/AboutMitas.aspx
    http://www.damco.com/en/Career/Graduate%20Programme/Pr

    ogramme%20Overview.aspx

    http://www.maersk.com/Aboutus/Pages/PastPresent

    Future.aspx

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