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A World Class African Vineyard by Tshepang Molisana
A World Class African Vineyard by Tshepang Molisana
A World Class African Vineyard by Tshepang Molisana
Tshepang Molisana
A recent New York Times article headline declared: eating something really good has a
humbling effect.
South Africa has been alive with possibility since the dawn of democracy. The lifting of
trade restrictions and sanctions post 1990 had twofold repercussions.
Firstly, international brands entered the local market and vied for the affections of South
Africas wine-loving public. Secondly, South African wine found its way back onto the
vast seas that brought it home in the 1600s in a bold attempt to find its way into
international homes and cellars.
The entry of international wine varietals and brands into local homes in 1994 encouraged
South African winemakers to travel to international markets and gumboot dance tanninfor-tannin with their counterparts abroad.
As a result, over 420 million litres of South African wine was exported in 2015.
In order to play on the same field as competing emerging market producers - such as
Argentinian Malbec and Australian Riesling - South Africas winemakers have had to
find their own flair.
Respected connoisseurs like Will Lyons and Tim Atkins have labelled wines grown,
harvested and bottled in South Africa great value, and the quality of local libations is
near impossible to question.
South African winemakers field a star team on a deep bench, however, at the current
exchange rate and trade price, the high quality export product continues to be perceived
as cheap and cheerful to the Northern hemisphere.
Analjit Singh, the founder Chairman of Max India Limited and the Chairman of the Leeu
Collection and Mullineux Wines imparted: we cannot do everything well, so we have to
focus on what we do best.
The South African wine industrys growth in contribution to the countrys GDP has been
over 10% annually since 2003. In an attempt to do its best, the South African wine
industry has often overachieved.
The industry has successfully seduced gourmands, created over 300 000 jobs and has
consistently won international prizes during blind tastings. The effect of the South
African wine industrys sublime and consistent growth has been humbling to spectate.
The long walk to international relevance has been a tightrope of nervous steps.