Kalampusan December 2016

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Sinfully delicious
Chilen Chicharon
Start-up Weekend in
Dumaguete
Benefiting from trade
shows
Notes for new
businesses
Beware of scams
during the holiday
season

2016

The Kapatid Mentor Me program is an initiative of

DTI to help the countrys MSMEs through coaching
and mentoring methods where mentors from the
business sectors and academe teach them on the
different facets of business operations.

Excellence in
crafting a sound
business

December

After the graduation of the first batch, DTI is now

accepting applications for Batch 2, for which the
training phase will begin in February 2017. DTI continues to tap the resources of the Cebu Chamber of
Commerce and Industry (CCCI) to provide mentors
for MSMEs.

Successful farmers
business
enterprise

KALAMPUSAN

A total of 26 small business entrepreneurs graduated in the Kapatid Mentor Me program in Cebu on 9
December 2016. These mentees gave credit to the
dedication of the mentors in the successful implementation of the DTI program in the province.

In this issue:

A Performance Magazine of dti regions 7 & 18

ecember saw the graduation of the 1st

batch of Kapatid Mentor Me Program graduates.

Enabling Business Empowering Consumers

Kalampusan December 2016

News Bite

By Katlene Cacho, Sun Star Cebu

hood hobby that turned into an enterprise.

Entrepreneurs Marvin Viagedor, owner of Silly Boy Hot

Sauce, and Ma. Aleta dela Calzada, owner of Alter to Enhance (A.T.E) Clothier, hope to capture a bigger market in
the food and fashion retail industries one day.
Viagedor plans to make Silly Boy available at local retailers
like supermarkets, groceries, and pasalubong centers, and
to bring the brand across the country and to the international market in five years. A.T.E Clothier, on the other hand,
aims to open more outlets in Cebu and make the clothing
shop part of Cebus tour itineraries.
Viagedor and Dela Calzada were among the 26 Cebuano
entrepreneurs who graduated last Friday from the Kapatid
Mentor Me Program (Project Kapatid), a project of the Department of Trade and Industry (DTI) in collaboration with
the Cebu Chamber of Commerce and Industry (CCCI).
The program aims to help micro, small and medium enterprises (MSMEs) scale up their businesses through weekly
coaching (12 weeks) and mentoring by business owners
and practitioners on the different areas of entrepreneurship. The mentorship was done in two phases. Phase 1,
which was good for two weeks, covered modules on basic
entrepreneurship such as the entrepreneurial mindset and
values foundation and marketing. Weeks three up to 10
covered more advanced business modules such as operations management, supply and value chain, human resource management, financial management, taxation, and
business law. Viagedor, a long-standing client of DTI, resigned from his job at a multi-national company to focus on
his business full-time. After seeing the overview of the
modules, we just could not waste this opportunity.
We were thankful that DTI saw our products potential and
chose us out of the hundreds of businesses that applied,
he said. Viagedor said he gained a lot of knowledge in
terms of improving the business. It was basically an MBA
(Masters in Business Administration) course packed into 11
sessions that were given for free. The mentors are experts
in their assigned topics, he said.

Prior to creating A.T.E Clothier in 2014, she worked in

sales and marketing for different multi-national companies. The network that she was able to form led to the
revival of a passion she long had: the knitting and quilting of clothes and blankets, which she would sell. I realized that tig-tahi diay ko (that I love sewing clothes),
said Dela Calzada, who took a fashion business course
in New York six months into the business. According to
Dela Calzada, A.T.E wasnt run the professional way. It
had no system flow nor inventory process to follow but,
luckily, it found a positive following from local personalities here and in Manila. It was my friends in the business that encouraged and recommended me to join the
program. I saw this as an opportunity to grow and professionalize the business, she said. The program really
helped me a lot. In fact, as a result, we are now starting
to create the process flow of the business and later on
automation. I also learned to delegate tasks in the business, make everyone get involved so operations will run
smoothly, said Dela Calzada.
Ma. Elena Arbon, provincial director of the DTI-Cebu,
said the program has also opened new opportunities and
potential new markets for entrepreneurs, and brought
them into the formal business ecosystem. Arbon noted
that other participants in the Kapatid program have also
availed themselves of other free services in DTI such as
e-commerce mentorship, among others.
After the graduation of the first batch, CCCI vice president for business development Virgilio Espeleta said
they are now accepting applications for Batch 2, for
which the training phase will begin in February 2017. He
said they have prepared an upgraded module for Batch
2, using what they learned from the implementation of
the pilot batch.
Nelia Navarro, assistant regional director of DTI 7, said
the agency will also tap other government agencies to
join the program for the second batch. She assured that
the DTI will continue to monitor the graduates. This will
be a continuous learning to ensure that these businesses will grow, generate sales and employment, she said.
We will also help them in growing their volume. What is
important here is that we are already making the value
chain move with this program.
Trade Secretary Ramon Lopez, who was the former executive director of Go Negosyo, said that Project Kapatid
is a win-win program that is also aligned with President
Rodrigo Dutertes agenda of spreading prosperity to all.
(source: Sun Star Cebu)

Dela Calzadas story, on the other hand, is about a child-

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Activities in Photos

(Photos above & below) There were 26 Cebuano entrepreneurs who graduated on December 9 from the Kapatid
Mentor Me Program (Project Kapatid) of the Department of Trade and Industry (DTI). This project is in collaboration
with the Cebu Chamber of Commerce and Industry (CCCI). The program aims to help micro, small and medium enterprises (MSMEs) scale up their businesses through weekly coaching and mentoring by business owners and practitioners on the different areas of entrepreneurship.

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Shared Service Facility

Alegria used to be among the top three

poor municipalities in Cebu province. This
was until Alegria Mayor Verna Magallon
dedicated her administration to improving
the livelihood of residents in the town.
"Addressing widespread poverty in our
municipality lies at the heart of my platform and I have given my whole-hearted
support to our joint work in communities
with NGOs and national government
agencies," she said.
The Saint Peter Academy of Alegria
Foundation Inc. (SPAAFI), an organization of around 1,284 farmer members
headed by the mayor's husband Dr. Gilbert Magallon, serves as partner of the
Municipal Agriculture Office in embarking
on systematizing various interventions
such as integrated organic farming, organic livestock, bee-culture, and other
new technologies.
The Agriculture Technology Institute has
also considered the town's 6,000 square
meter demo-farm as a center for certification for organic products. Alegria is the
only municipality in Cebu to have received this recognition, Magallon said.
In 2014, the Department of Trade and
Industry (DTI) provided facility assistance
to SPAAFI of Alegria to help farmer members to upgrade the quality and improve
processing of their agricultural products.
The municipality of Alegria was among
the communities that received equipment
to enhance the localitys organic farming
production under the DTIs Shared Service Facility project.
DTI gave to SPAAFI five equipment
namely desiccated dryer machine,
Deshelling Machine, Coconut Meat Grinding Machine, Carbonizer Drum, and Briquette Production Machine.

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Through the shared service facility (SSF), DTI was able to

help Alegrias farmers in processing coconut, moringa
(malunggay) and turmeric (yellow ginger) to desiccated coconut, virgin coconut oil, charcoal, turmeric powder and moringa
powder.
DTIs effort has had positive results. According to Jun Villamor, project manager of SPAAFI Multi-purpose Cooperative,
employment grew in Alegria. There are now around 15 direct
workers and 100 indirect workers from the processing of coconut, moringa and ginger alone.
An estimated 60,000 coconuts harvested in Alegria supplies
around five tons of the 50-ton demand for coconut products
alone by Southern Partners Fair Trade Center (SPFTC), a
conglomerate of farmers from Cebu dedicated to the manufacture of the freshest quality food products.
Based on the brisk sales of the processed agri-products, the
economy of Alegria has significantly improved.#

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Kalampusan December 2016

Activities in Photos

(Photo above) DTI-Negros Island Region (NIR) Director Asteria Caberte led the launching of the Negosyo Center in
Bacolodd City, Negros Occidental on December 6. The center is a manifestation of the governments support and
assistance to local entrepreneurs. The Negosyo Center in Bacolod City, located adjacent The Philippine Statistics
Authority-Bacolod office, is the seventh center in the province. Earlier this year, DTI-Negros Occidental in partnership
with the respective local government units (LGUs) opened Negosyo Centers in cities of San Carlos, Victorias, and La
Carlota.In 2015, the agency also launched the Negros First Negosyo Center at the Provincial Capitol Complex in Bacolod City, and those in the cities of Kabankalan and Sagay. DTI-Negros Occidental Director Lea Gonzales said the
Negosyo Center in Bacolod City is lodged within the provincial office. The establishment of Negosyo Centers is provided under the Republic Act 10644, or the Go Negosyo Act. Moreover, along with the launching of the Negosyo
Center, DTI-Negros Occidental also held the blessing of its new office. Since December 1, the provincial office started it operations in its new office located beside the Negosyo Center.
(Photo below) A Small Business Consultancy Course for the Negosyo Center Associates.

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Activities in Photos

(Photos above & below) DTI Bohol was one among the member agencies of Bohol BOSS that participated in
the Bohol Business One Stop Shop Asenso Negosyo! Caravan in Panglao, Bohol last November 29, 2016. CTIDS
Jose D. Hibaya and TIDS Miguel Abuyabor who presented the Business Name Law joined the activity. A mobile
Business Name Registration took place in the afternoon.
The event was attended by local Investors in Panglao, Bohol. CCW of Negros Oriental headed by Ms. Angeline
Gonzales was also present and witnessed the event as part of their Benchamarking activity in Bohol.

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Kalampusan December 2016

Trade Fairs

guitars from start to finish. He widened his

knowledge on identifying and grading woods
when he became a wood agent.
Ferangeli Guitar Handcrafter has employed the
best people when it comes to guitar-making.
Equipped in crafting guitars, their skill were polished through training with the master luthier Fernando Andoy Dagoc. In fact, most of the companys employees have been part in Lapu-Lapu
Citys guitar making generation.
The guitar-making skill of Ferangelis employees
has been passed from generation to generation.
Through the years, the company has helped
many residents in the area to make a livelihood
out of their talent in the making of exceptional
guitars. With their crafters determination to deliver the best, the company has managed to produce instruments of world class quality. Crafting
of instruments has passed strict standards from
the first to the last stage of production to deliver
to their customers the sound they desire in a guitar.
Tagged as Cebu's best guitar manufacturer, Ferangeli
Guitars and Handcrafters was started by Pedro
Abendan in Lincoln Street, Cebu City since 1919.
Now on its 3rd generation, the company spear-headed
by Fernando "Andoy" Abendan Dagoc, specializes in
customized instruments such as acoustic guitars and
classical guitars. Aside from making them, the company also re-varnishes and repairs these items. High end
guitars and ukuleles are built by Ferangeli to suit temperature and relative humidity of areas outside the
Philippines. Aside from selling to the local market, Ferangeli Guitar Handcrafter also exports to Spain, Australia, Hong Kong, Singapore, USA, among others.

Ferangeli Guitars and Handcrafters regularly participates in trade fairs organized by the Department of Trade and Industry. Among their reasons
for their participation in trade events are to showcase their products and to look for opportunities
to engage with current and potential customers.
Moreover, trade shows offers the company good
marketing exposure and chances of interaction
with other MSMEs. #

The wood used for these instruments are solid, kiln

dried and air dried before assembly inside the control
room. Their mid-end guitars and ukuleles, on the other
hand, are the same quality as their high end instruments but the wood used are the common or laminated woods.
Andoy, the companys manager, started guitar making
at an early age. He was trained by his uncle to build
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Kalampusan December 2016

Activities in Photos

(Photos above & below) A Negosyo Center Business Consultancy Seminar was conducted at La Vista
Highland Resort, Negros Occidental last Dec. 8 to 9.

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Kalampusan December 2016

News Bites

During the holiday season, scammers incessantly

plot dirty tactics to lure their preythe consumers.
According to the Department of Trade and Industry (DTI), one of these unscrupulous activities is an
identity theft scam called phishing.
DTI explains that phishing scam e-mails are urgent electronic mail requests for personal information that appear to come from a legitimate institution or company. The e-mail links to an authentic
-looking web page that is used to trick recipients
into disclosing personal information such as credit
card numbers, home addresses, and other sensitive financial information. One phishing e-mail
scam reportedly lures recipients into making donations to a fake website.
To avoid falling prey to phishing and online scams,
the DTI reminds consumers to keep in mind the
following tips:
Never directly respond to an e-mail asking for

personal information.
If you doubt a messages authenticity, verify it by contacting the institution yourself.
Avoid spoofed sites by entering web addresses directly
into the browser yourself or by using bookmarks you create.
Make sure that the web page asking for your credit card
information is secure. Look for https at the beginning of
the URL on that page, which indicates it is encrypted for
security. You can also see whether a site is secure by looking at the bottom of your browsers window for an icon of
an unbroken key or lock thats closed, golden, or glowing.
Double click on the lock to display the sites certificate, and
make sure it matches the organization you think you are
connected to.
Protect your credit card from theft or loss. Call the bank
immediately to block access for lost or stolen card.
For more information on the services of the DTI, log-on
to http://www.dti.gov.ph

The Department of Trade and Industry (DTI) is encouraging the public to help fight scammers by reporting text
scams.

3. A subscriber is asked to either call the sender,

send load or deposit a certain amount of cash as processing fee or tax payment prior to claiming the prize;

With Christmas season fast approaching, many may have

received text messages from unknown sources informing
them that they have been charged by the phone company
or that they have won in a raffle promo which they have
not entered and then they are asked to send a load to a
mobile phone or deposit money to a certain account.

4. A subscriber is rushed to claim the prize. Legitimate sales promotions are required to give winners
60-day period from the date of notification or announcement to claim the prize/s. More importantly,
winners of promos with prizes exceeding P500 are
required to be notified through registered mail, and
not through text messages alone, per the Consumer
Act of the Philippines;

The DTI has released the following tips on how to detect

text scams:
1. The text message was sent through an 11-digit mobile
number (ex. 09123456789) instead of a special three or
four-digit number. Legitimate raffle or promo sponsors
have a special three or four-digit code from the mobile
network providers that are used to register and notify participants through short messaging service (SMS);
2. A subscriber has won a brand new car or a big amount
from a raffle or contest when in fact, he didn't join any;

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5. Text scams use bogus DTI permit number. Promo

activities are required to have a permit from DTI, however, dubious text promos use bogus permit numbers
to deceive subscribers. Consumers can verify the
legitimacy of the promo with DTI.
For more information, call the nearest DTI Office. In
Central Visayas, call DTI Cebu at (032) 255-7082,
DTI Bohol (038) 412-3302, DTI Negros Oriental (035)
255-4781, DTI Siquijor (035) 344-2238. #

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Trade Fairs / SME Services

Chicharon is a popular snack all over the Philippines. This crunchy delight is one of Cebus best
and tastiest products. Cebus Chicharon are pork
skin cracklings that are made from pork rind that
is boiled, well seasoned, sun-dried and deepfried.

Crunchy and tasty, this snack item is sinfully delicious. It is often packed in thick plastic packaging
and sold in 500 grams or 1,000 grams. There are
a few standout chicharon brands in Cebu. One of
these is Chilen Chicaron.
Chilen is a combination of two names --- Chilo
and Helen. Chilen was established in 1984 by
Chilo James Delator a native of Balamban, Cebu. Because of early marriage at the age of 22,
he ventured into the chicharon business to earn a
living. But because of limited capital to fund the
business, the young Chilo, a seaman by profession, decided to go on board a foreign-going vessel for five years after which sufficient capital was
saved to relaunch the company.
As soon as Chilo came back to Cebu, he gave full
attention to his commercial enterprise business.

Gradually his business, now called Chilen Chicharon,

grew. Through the years Chilo made many changes
in his cooking techniques. It was him who introduced
to the local market the first bite-size chicharon, flavored chicharon and the read-to-cook pellets.
Chilo James Delator was also the first to introduce
the famous Tuna Chicharon to serve to those customers who are health conscious considering that
Tuna contains Omega 3 which is classified as good
cholesterol, and is good for the Heart.
Chilen Chicharon regularly participates in DTI organized trade fairs. Chilen products are also distributed
to different groceries and supermarkets in Cebu.
Chilen products are also found in key cities all over
the Philippines by Chilen authorized dealers.
In 2013, Chilo was awarded the Small Business Entrepreneur of the Year during the Grand Chamber
Awards and Fellowship Night capping the Cebu Business Month.#

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Feature Story

By Anton Gabila, Negosyo Center Business Counselor

(Photo above) Anton Gabila, Negosyo Center Business Counselor for Canlaon City.

Seeing a need in the market. Developing a product that will answer that need. Pitching that idea.
These are the things I learned during the Startup
Weekend held here in SPUD, Dumaguete City last
November 18-20, 2016.
We live in a fairly convenient world compared to a
hundred years ago. We have a lot of tech products
that make our lives easier but there are still a lot of
random ideas that are waiting to be explored and
worked on. Crafting and working on ideas is what
the mentors trained us to do.
I didnt quite expect the program to have little talk
and more action. It actually helped us develop and
work on our idea. We began with a free for all
pitching of ideas in front of the group. No one was
forced, everyone was encouraged. That way, the
ideas that would be pitched truly came from the
heart of the person. Random ideas popped up and
I didnt expect my EyeRemember to be one of the
ideas that would be chosen to proceed to the next
phase.

answer to the need of salesmen who are forgetful

and who do not have a strong relational suite to
back them up. It was an app that would sync with
any camera and recognize a face, and instantly
pop up the name and some details of the person
it sees. It was a random idea, but we worked on it
over the weekend. Our team was composed of
only one person who knew how to code, while
most of us came from a marketing background.
Still, it wasnt much of a hindrance because mentors like Charles, Jonathan, and Alvin helped us
in three areas: the product itself, narrowing the
market, and pitching the idea. Their wide experience just amazed us. To think that these big people with big experiences would be willing to mentor young startups was a great joy for us.
Joining the Startup Weekend has been a wonderful experience for me. The things I learned there
will surely be of great help in my line of work as a
business counselor. It was truly a weekend to remember. #

The EyeRemember was a product I envisioned to

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Trade Fairs

artisans. Each piece is made of indigenous materials carefully finished by hand, thus producing a
unique work of art.
Clients of Enpekei International have grown because of the companys innovative products and
through its regular participation in trade shows including trade fairs organized by the Department of
Trade and Industry. Enpekei also participates in
trade exhibitions held in Milan, Frankfurt, Valencia,
Singapore, Tokyo, Dubai and Hongkong. It thse
trade events, the company has garnered awards for
its creative designs.
Enpekei International, Inc. was established in 1995
and stands for the initials of the owners name
Nancy Po Ko (NPK). It specializes in designoriented products.
The company boasts of a young and dynamic research and development team composed of 50
employees that takes charge of extensive product
development.
More than a hundred new product designs are released each year by the company, mostly furniture
and decorative accessories handcrafted by local

The company sells to department stores and hotels. Some of its product pieces were used in the
Hollywood Grammy Awards ceremony. It ships to
the U.S.A., Europe, Middle East and Asia. It has a
capacity of filling fifteen 40-footer container vans
monthly.

Enpekei believes in the effectiveness of trade fairs

in marketing their products. It is a way for them to
further assess their market position, gather information on business refinements that have to be
done and increase their network. #

http://youtu.be/N5vj8Osfrqk

OTOP STORETINDAHANG PINOY CEBU.

OTOP Store, Cotcot, Lilo-an, Cebu, Philippines.

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KALAMPUSAN
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EDITORIAL BOARD

Executive Editor
Asteria Caberte
DTI 7 Regional Director

Writer / Editor
Lay-out Artist
Jojisilia Villamor

I.T. Support
Jerome Elarcosa &
Bernard Cabasisi

Contributors
Anton Gabila
Miguel Abuyabor
Rolan Batac
Lea Gonzales

Philippines
REGIONAL OFFICE
Regional Director ASTERIA C. CABERTE
Assistant Regional Director NELIA F. NAVARRO
3rd Flr, WDC Bldg.,Osmena Boulevard, cor. P.Burgos, Cebu City
Tel. # (63)(032) 255-0036 / 255-0037
Fax # (63)(032) 253-7465
email: dti_7@yahoo.com / dticentralvisayas@gmail.com
http://www.facebook.com/dtiregion7
http://dti7updates.tumblr.com/
BOHOL PROVINCIAL OFFICE
OIC - PD MARIA SOLEDAD LAXA BALISTOY
2F FCB Bldg., CPG Ave., Tagbilaran City
Tel. # (63) 038-501-8260
Fax # (63) 038-412-3533
email: dtibohol@yahoo.com
CEBU PROVINCIAL OFFICE
Provincial Director: MA ELENA C. ARBON
DTI Building, Osmena Boulevard, corner Lapulapu Street, Cebu City
Tel. # (63)(032) 255-6971 / 255-3926
(63)(032) 412-1944 / 412-1945
email: dticebuphil@yahoo.com / dticebuphil@gmail.com
SIQUIJOR PROVINCIAL OFFICE
Provincial Director NIMFA M. VIRTUCIO
CF Bldg., Legaspi St., Siquijor, Siquijor
Tel. # (63)035-480-9065
Fax # (63) 035-344-2238
Email: dtisiquijor@yahoo.com
NEGROS ORIENTAL PROVINCIAL OFFICE
Provincial Director JAVIER FORTUNATO, JR
2F Uymatiao Bldg., San Jose Street. Dumaguete City
Tel. # (63)(035) 422-2764
Fax # (63)(035) 225-7211
Email: dtinegor@gmail.com

NEGROS OCCIDENTAL PROVINCIAL OFFICE

Provincial Director LEA T. GONZALES
3F Prudential Life Building,
San Juan & Luzurriaga Streets, Bacolod City
Tel # (63) (034) 396-9084
Telefax # (63) (034) 433-0250 / 704-2203
Email : RO6.NegrosOccidental@dti.gov.ph

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