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Name: Steve

Task: analyse a variety of alcohol advertisements.

1. Look at a variety of the alcoho! ads provided for you - watch a maximum of 5 ads.
2. Look at the questions below - make notes under the sections that you can answer already.
Re-watch the ads and look more closely to respond to the questions.
Finish responding to the questions.

3.
4.

Ads analysed:

- VB Competition 30SEC V3
-Budweiser USA: 2016 Super Bowl Commercial [#NotBackingDown :60
-Carlton Draught | "Big Ad
How is alcohol portrayed in the ads?
Like it is rewarding and helps you to
achieve your goals. Like it is for tough
people not the weak and if you want to be
tough drink that alcohol. Aho like a fun

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Do these ads change your mind

about

alcohol? Why or why not?

No because ldon't need alcoholto make
me happy, achieve higher, and have funol

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What do the images and messages

What images and messages are shown in
promote?
the ads? Why have they been used?
Drinking alcoholto have fun and achieve
Sporting teams have been used because
higher. That if you drink the alcoholyou
lots of pFople admire them and look up to
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will be stronger and tougher. Having a fun
them/People working hard and made
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time whilst drinking"
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buy localdarge groups of@ople making
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pictures with their bodies of somegne
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+J"jDo you think unsafe drinking is promoted?
Do you think these ads appeal to young
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people? Why or why not?
Not really everything in the adds makes it
Maybe some because they love sport and
seem like they are not advertising getting
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other than
look up to the sport
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that probably not because all of them
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involve older people and younger peoRp
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don't want to be like older people"/
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Especially in the VB add it does not portray
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UnglglercH,drinking because at the end it
savs onlv for oeoole over the ase of 18.
Do you think any of these ads are in breach of the alcohol advertising code? Why?
No I don't think so they all Seem to fit inside the boundaries of the rules

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