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Informe Análisis de Pertenencia de Técnicas Proyectivas: Javier Eduardo Garcia Puerta
Informe Análisis de Pertenencia de Técnicas Proyectivas: Javier Eduardo Garcia Puerta
PROYECTIVAS
Currently our commitment is to offer high-tech products that will benefit patients
and surgeons nationwide, looking in the future be leaders dabbling in new
specialties.
CORPORATE VALUES
Directives and collaborators THE INSTRUMENTIST S.A.S work for our clients with:
Commitment: Our team is ready to give the best of themselves, meeting the
requirements and expectations of customers to increase their satisfaction.
Honesty: All internal and external actions of our employees are framed within a
transparent, fair and correct behavior which identifies them as part of the
organization.
ORGANIZATIONAL STRUCTURE
Presidente: Es la persona encargada de tomar las decisiones en los negocios
ms importantes de la compaa.
Gerente general: Es el representante legal de la compaa
Gerente administrativo: Es la encargada del manejo de los recursos de la
empresa
Asistente administrativa: Es la persona que mantiene al tanto a la Gerente
administrativa de los gastos, ventas y entradas de recursos fsicos y econmicos
en la compaa.
Mensajero Administrativo: Es el encargado de radicar los documentos
importantes como licitaciones, cheques, pagos de servicios entre otros.
Recepcin: Es la encargada de suministrar informacin a las personas que
llaman a la empresa y quien lo direcciona segn la necesidad del cliente.
Servicios Generales: (2 personas) Encargadas de mantener las instalaciones en
perfecto orden y aseo.
STRATEGIES
These are some of the principles to contemplate to improve and increase sales:
Improve customer service
With increasingly demanding consumers, improve customer care, for example,
being more kind and attentive to him, providing him a more pleasant environment,
offering more amenities, or giving it a more personalized treatment is an effective
strategy to increase sales generally, it does not involve increased costs.
Respond more quickly
Respond more quickly to customer, either at the time to answer your queries, take
orders, deliver your product or provide your service, it allows us to serve more
customers in less time, but also give the customer a better service, and so have
more likely to visit us again.
Provide additional services
Provide additional services to the product, free induction courses where explain
and tips for managing our products in and like where the emphasis of our quality
and differences over the competition is done, this allows us to give this a higher
value to consumers, and thus increase the chances that they buy.
Provide differentiation
Due to the great competition that exists today in all sectors, provide differentiation,
for example, a feature in our product that is hardly imitable by competition or
excellent customer service do not give anywhere else, it is one of the most
effective strategies to increase sales.
Increase the number of sellers
Increase the number of vendors allows us to have more sellers contacting, cajoling
and serving customers, and thus more likely to sell our product.
Train and motivate salespeople
Train and motivate salespeople, for example, through commissions or bonuses,
allows us to have more sellers techniques, skills and determination to sell, and thus
more likely to materialize a sale.
Participate in fairs
Participate in fairs, both local and international, it is also an effective strategy,
especially when our goal is to introduce our product and getting customers with
whom we maintain a long-term relationship, or getting customers abroad.
Use sales promotions
The use of sales promotions such as offers two products for the price of one,
quantity discounts, coupons consumption, gifts, sweepstakes and contests, is an
effective strategy to promote and rapidly increase sales, but it involves a cost You
must be assessed well before using.
Giving merchandising
Giving merchandising items such as pens, key chains, bottle openers, caps and Tshirts that carry a logo or brand of our company or business, it allows us to
entertain consumers, but also promote them our company or business, and
forward them to remember at all times .
Use referral programs
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The use of referral programs, for example, where we offer our customers a special
discount on our services if we bring a family member or a friend who also wants to
acquire, is another effective strategy that allows us to make our own customers
recommend us and help get more customers.
Analyzes competition
Analyzes competition in order to know what strategies you use to beat them market
share (for example, if your costs are high, you could choose to reduce your prices),
and what are the strategies that best results are giving you are and that you you
could also apply to your company or business.