FAKULTI KEJURUTERAAN MEKANIKAL DAN

PEMBUATAN

CREATIVITY AND INNOVATION

BDA10602
GROUP PROJECT
Innovation and Entrepreneurship of the Existing
Products
SECTION 4
LECTURER

: EN. MOHD AZHAM AZMI

PM. DR. SURFIZAR BT AHMAD

NO

NAME

MATRIC NO.

1.

MUHAMMAD AMIRUL SYAFIQ B RAHAIMI

AD130016

2.

MUHAMED RIDHWAN BIN YAACOB

AD130191

3.

KOAY YONG MIN

CD150198

4.

VIGNIESWARAN A/L RAMANATHAN

CD140013

5.

SOFREEZAN SHAUFI BIN SOPRUDIN

AD140039

CHAPTER 1
INTRODUCTION

A toaster, or a toast maker, is a small electric appliance designed to

brown sliced bread by exposing it to radiant heat, thus converting it into
toast. Toasters can toast multiple types of sliced bread products. With the
introduction of an automatic mechanism to stop the toasting and flips over
by itself. Toaster ovens have a hinged door in the front that opens to allow
food to be placed on a rack, which has heat elements above and below the
grilling area.
Toaster ovens function the same as a small-scale conventional oven. Toaster
ovens typically have settings to toast bread and a temperature control for
use of the appliance as an oven. Most are large enough to heat up a slice of
pizza or a burrito and some larger models can be used to bake a small
casserole.

The word "toaster" was formed from the word "toast", which means "sliced
bread singed by heat. Before the development of the electric toaster, sliced
bread was toasted by placing it in a metal frame or on a long-handled
toasting-fork and holding it near a fire or over a kitchen grill. Simple utensils
for toasting bread over open flames appeared in the early 19th century. The
first electric bread toaster was invented by Alan McMasters in Edinburgh,
Scotland in 1893. The primary technical problem at the time was the
development of a heating element which would be able to sustain repeated
heating to red-hot temperatures without either breaking or becoming too
brittle.

1.1 Objectives

The aim of improving the pancake toasters by adding some feature to it are
such as:

1. To save time for producing the pancakes using manual toaster. Instead
our product makes the pancakes automatically.

2. Helps to save cost of hiring workers if involved in business such as

bakery shop or stalls besides road. Using our product to make
pancakes will eliminate the need of manpower / staff.

3. Able to produce multiple pancakes in a short amount of time

automatically without any supervision of human.

4. The productions of pancakes will not be disturbed or influenced by

environment or surroundings, because machines are arent humans
that are emotional and have sensory organ to feel heat or cold. Hence,
its absolutely efficient to use and practice.

CHAPTER 2
PROBLEM STATEMENT PROCESS
2.1

Problem Statement
Pancake Toasters in general is being used in a daily basis to provide

breakfast or even high teas, however there are also some improvements that
can be done by adding some features to it to make it more efficient and
hence consumes less time while preparing. On top of that, our product can
also save the cost of hiring workers or operators (staff).

One of the major feature that we added to the basic pancake toaster
was that its now automatic and does not need to be flipped over manually
by human, instead our product flips the pancake itself with a time set

specifically. This feature save time and is truly efficient. Besides that, if you
are opening a shop or stall that produces pancakes, due to expensive
manpower, this product of ours is your save of cost. It does not only save
cost but it also saves time consumption. Other than that, many times the
workers we hire are even not as efficient as machines, they are sometimes
lazy, slow and ineffective. Therefore, the use of machines to produce
multiple pancakes is the right choice to make.
2.2

Ishikawa Diagram

Lastly, we have used the Ishikawa Diagram to identify the causes and effect
of the problems that a pancake toaster has. The problems are such as:

Humans limited capability

Workers (staff) cost

Situation / Environment

Method used to produce pancakes

Figure 1: Ishikawa Diagram for New Invention Product

Situation /
Too hot or cold
condition effects
Small kitchen space
disturbs working
performance

Humans capability is
limited compared to

Man cant beat

machines in
speed &
productivity

Workers
Low
Man are
slower than
Gets fatigue

Slow
productio
n of
Pancakes

Slow &
ineffective
Clumsy &
careless

Limited capability

Method

CHAPTER 3
CREATIVE PROBLEM SOLVING

3.1

Identify the Goal, Wish or Challenge

The challenge we faced is to come out with the solution that the machine will run
smoothly and the food will cook perfectly. So we need to synchronize the timing when the food
is flip. So the goal to make that to become reality. We must improve our creativity skills and also
come out with innovative design of this multiple toaster.
We need to create something valuable, easy to operate, safe and affordable for the cyclist
to own. The economic merit of the creation is also a concern as we intended to make the multiple
toaster a profit to us. So we have to make sure that to be economically acceptable, product we
create must demonstrating a positive balance of long term benefits over long term costs.

3.2

Gather the Data

We investigated if there were similar multiple toaster on the market and there was none.
So the thought was that if we make one, we will be credited as the multiple toaster and create a
new market for different products.
We came out with various types of question such as: What needs to be created? Who will
be our customers? Where we should market the multiple toaster? When is the best time for the
marketing campaign to be started? How will the multiple toaster helps the users?

Who are the people we want to help:

people who want to make business

What is the problem:

Limitation of product produce
Where:
global

Why:
To make it easier to make any type of toaster such as pancake, sandwich, chapatti and
many more.
3.3

Clarify the Problem

The problem we wanted to solve is stated in different ways and different perspectives.
For example, What capital we need to have to produce multiple toaster?, Will it be a product
that is marketable and make a profit?
Our mission is to help people to make more profit and make them easier to handle their
business.

3.4

Generate Ideas

We brainstormed for practical design for our product, multiple toaster. Either it should be
created this way or that way, we translated our ideas onto papers and shared it among members
to be evaluated and critiqued so that we can detect any flaws in our ideas. We listed out the
practical features to be added to our design also.
We thought of a lot of ideas to make the multiple toaster as practical as possible. For
example, in our design, we added gears which is enable to flip the heater when the pancake is
cook. We also think of to put the buzzer or bell to give signal that the food is ready to serve.

3.4.1

Select, strengthen and solutions

In order to solve the task have been given. A lot of ideas have been generated and refine to make
a perfect result and product. There are a few designs of multiple toaster have been discussed. So
there must be a method to refine the ideas and choose the perfect design and that is morphology
chart.
Shape of design
The heater
Shape of plate heater
Source of heater
How to operate
How to move the

Option 1
Rectangular
Have 2 stage
Exchangeable
Electric
Auto
Have rollers

Option 2
Round
One stage
Round
gas
auto
Can hold like a bag

Option 3
Square
One stage
Square
Electric
Manual
-

toaster
Figure 2: Morphological Chart
After discussion, we make a decision to choose and finalize our design according to idea that are
in the table.
First of all for the shape of the design we choose the rectangular one because it can insert more
input. Then, it has two stage of heater to make sure the food is cook perfectly. After that, the
shape of plate heater is exchangeable, so we can change the heater to make other food than
pancake. Using electric as a source of heat is the best option because it is more safely compare to
gas. This multiple toaster will operate automatically to ease the user. This toaster have rollers for
make it easier to move.

Option

Affordability

Features

Figure 3: Rating Table for Morphological Chart

Marketable

From the table we can see that the first option have more rating star than the second and third
option. So we decided to choose the first option as the design of our project.

CHAPTER 4
IDEA DESCRIPTION

Based on idea we are proposed, the multiple toaster that come out with several
modification on previous model. Usually, the previous model only can only toast pancake with
minimum quantity according to specific time selected. The new modification we are include the
several tanks on the top of model. This tanks are used to store the raw of pancake flavor. The
applications of this new model of taster are it can automatic refill the raw pancake onto special
designed of pancake mold. This model also come up with two layer of burning side. So that, the
pancake will cooked completely. The two layer burner side will auto rotate so we will not waste
time to rotate it. The completed cooked pancake will falling at bottom of this model so that the
customer will not facing the difficulty to touch the hot pancake.
Compare to the previous toaster, this new modification model will fully utilized our time
to cook as many as can the pancake we need automatically. This model will rotate and work
automatically using electrical source energy. This new model also will work systematically as we
can see the flow of cook clearly behind the high heat resistance glass as the cover of this model.
If previous toaster only can make a pancake but this new modification model now can cook other
than pancake. Through this modification it can save more human energy and also time to cook
pancake in large quantity.
4.1 Function
i.
ii.

To store raw pancake flavors.

To cook pancake.

4.2 Benefit and advantage

i.
ii.
iii.
iv.

Reduce time to cook pancake

Produced a large quantity of pancake
Reduce human energy needed.
Easy to handle.

4.3 Environmental friendly factor

This new modification product only using coil heating element and motor as it fixture. Therefore,
this product is eco-friendly because not bring harm to environment. In addition, this product is
easy handle so the costumer can easily conduct this product.

CHAPTER 5
PRODUCT DEVELOPMENT PROCESS

5.1

CONVENTIONAL vs NEW INVENTION PRODUCT CONCEPT

Based on examination of the current state of the issue, our group have come out with the

idea of Multiple Toaster. This Multiple Toaster is not out in the market as this is our groups
new invention. This Multiple Toaster has many features whereby it can be used in commercial
applications. Some of its applications are where it can make pancake, toast bread and etc.
automatically. The parts and components used in producing this Automated Multiple Toaster
are described as follows:
CONVENTIONAL PANCAKE MAKER

NEW INVENTION
(AUTOMATED MULTIPLE TOASTER)

 Limited heating Mold

Large heating mold
Automatically operate
Manually operate
Fixed molds
Interchangeable molds
Suitable Power Module
Low Power Module
Wirings
Suitable motor
Automated dispenser filling
Manual dispenser filling (operator)
Gas power energy power source
Electrical power energy source
Figure 4: Differences between Conventional and New Invention Product
5.3

CONCEPT AND DETAILING NEW INVENTION PRODUCT

5.3.1

Conceptual Main Design

Figure 5: Automatic Multipurpose Toaster 3D Sketching

Figure 6: Front View and Side View Sketching

5.6.2

Details of the Add Features in the Design

Automatic Dispenser
Large heating molds with
of gears
Figure 7: Detailing the Adding interchangeable
Features Pair molds

6.5.3

Components Used In This Invention:

Figure 8: Table of Component in the Innovation

N
o

Pictures

Descriptions

1.

Large heating panel with interchangeable molds

It is rectangular panel which is made of iron and it

has several interchangeable molds for various
purposes.

2.

Motor

A simple motor is required to turn the large heating

panel to rotate to certain angle with the help of
gearing system on both side of the heating panel.

3.

Timer and Buzzer

Timer is used in this design to indicate the selection

of time for various cooking mode.

Buzzer is an essential component where it sounds
when the baking process completes.

4.

Automated Dispenser

The liquefied flour mixtures are placed inside this

dispenser where it automatically dispenses the floor
on the mold.

5.

Glass safety cover

6.

Transparent glass cover acts as heat replant to the

user.
Its transparency allows the user to observe process.

Analogue control panel

To adjust the setting for each and every type of

cooking process.

6.5.4

Project Milestone

Identify the need or problem.

Problem statement

Gather data and information

Research the need or problem

Examine the current state of the issue and current solutions

Develop possible solution

Select the best possible solution

Design and Evaluate the solution

Create designs based idea

Create detailing drawing

Evaluate and choose the best and

ergonomic design as our new product

Communicate the solution

Make an engineering presentation

TASK

WEEK

PLAN

IDENTIFYING PROBLEM

ACTUAL
PLAN
COLLECTING DATA

ACTUAL
PLAN

ANALYSIS DATA

ACTUAL
PLAN

DESIGN PROCESS

ACTUAL
PLAN
REPORT WRITING

ACTUAL

PRESENTATION & SUBMITION

OF FINAL REPORT

PLAN
ACTUAL

Table below shows the Gantt chart for our Project

Figure 9: Gantt chart

10

CHAPTER 6
BUSINESS, MARKETING AND FINANCIAL PLAN

6.1

BUSINESS PLAN
Referring to the entrepreneurship course in the syllabus, this chapter will discuss about

business plan which is the plan that created regarding the types of a business for person or an
organization and also any plan that aims for the future results for the business. Based on the
diagram below shows that this basic business planning and this chart also shows the certain
aspects or planning had been emphasized referring to our business for our new innovation
product which is known as Multipurpose Toaster.

BUSINESS
CANVAS

FINANCIAL
PLAN

SWOT
ANALYSIS

BUSINESS
PLAN

MARKETING
PLAN

MISSION
STATEMENT
(OBJECTIVES)

Figure 1: Business Plan for New Invention Multipurpose Toaster

6.2

BUSINESS CANVAS

MAIN RESOURCE

KEY ACTIVITIES

VALUE PROPOSITION

CUSTOMER
RELATIONSHIPS

CUSTOMER

Delivery:
Peninsular Malaysia
and East Malaysia

All over the world

Raw material:
Stainless steel and food
friendly.

Innovate the
conventional pancake
maker into:
Automatic
Multipurpose Toaster

KEY RESOURCES

Fabricate from the

expertise
The materials used is
food friendly and longlifetime

Sell and Promote:

We are selling and
promoting the
innovation product
directly to the food
industry.
Expo and Carnival:
Join or conducting any
expo that briefing and
promoting our new
innovation product

CHANNELS AND
MARKETING

We will marketing our

product by using
advertisement in media
masses

Promote into the

famous food industry

Discount price given to

the several purchase of
our product.
Figure 10: Business Canvas Draft

Food Industry:
Restaurant, food stall,
bakery.
Large food industry,
food factories

6.3

MISSION STATEMENT

Mission statement can also be introduce as purposes or the objectives of an organization for
conducting the business. Regarding to our business for the new invention product, this is our
mission statement:
To provides and introduces the new invention of the adding features for the pancake making
machine in the food industry.

SWOT ANALYSIS

Unconsistent demand
from customer
Required high modal.

S
Strengths

New adding features

Fast service
Reasonable price

Weakness
es

Opportunities
Current trending
product.
Demand in the food
industry.

6.4

T
Require great marketing
Threats
strategy
Untested product

Figure 2: SWOT Analysis of the Multipurpose Toaster

6.5

MARKETING PLAN

Marketing plan is really important regarding to promote our new innovated product to the market
of the world. Marketing plan is a road map for the marketing activities of an organization for a
specified future period of time, such as one year or five years duration.

MARKETING
OBJECTIVES

MARKETING
STRATEGY

MARKETING
PLAN

MARKET
SEGMENTS

Figure 3: Marketing Plan Process

TARGET
MARKET

6.5.1

Marketing Objectives
Marketing objectives for our new product creation:

6.5.2

i.

To provides the new machinery invention in the food industry.

ii.

To provides the good quality and fast pancake product.

iii.

To provides efficient and effective pancake making machine.

Target Market
Food Industry
Based on the new innovation of our product which is the multipurpose toaster and this
innovation is a food processing product. So, the target market for our product are most
from the food industry. As example is the food factories, big bakery company and
catering.

Developer
Looking forward for the next generation technologies, this innovation will be promote all
across the country so the developer can be buying this product as a further study.

6.5.3

Marketing Strategy
Product
The product is innovate using a special adding features for grater function for the
customer to processing the food using this product. This product also automatically
operate, eco-friendly and suitable for food industry.

Price

While is still in the innovation idea and design stage the price suggestion for our products
is set as reasonable as the fabricator can made and could be afford especially for our
target market.

Advertising
There are two method used in this section which is firstly, the advertisement of our
innovation product is promote throughout all medium of the media masses. Secondly, the
direct advertisement and promoting to each target company.

Public Relation
Conducting the expo or the machinery carnival inviting the greater company with other
field machinery to provide information about the quality and customers satisfaction, also
getting help from them to promote our products.

6.6

FINANCIAL PLAN

Financial plan is really important regarding to promote our new innovated product to the
market of the world. But this is only a planning for our financial segments for our Automatic
Multipurpose Toaster for a month duration.

6.6.1

Comprehensive Market Plan

The summary for marketing cost for respective business is as shown in Table below.
Types of business

Automatic

Marketing

Cost

Media masses

RM 10,000

Directly to Company Promotion

RM5,000.00

Machinery Expo

RM10,000.00

Total expense for marketing

RM 25,000.00

Multipurpose Toaster

6.6.2

Comprehensive Operational Plan

Table below shows the amount of comprehensive operational plan for our product.
Types of business

Automatic
Multipurpose Toaster

6.6.3

Operational cost

Cost

Material

RM 1000.00x30

Fabricators

RM500 .00

Equipment expenses

RM 1000.00x30

Travel expenses

RM 500.00

Total expense for operation

RM 61,000.00

Comprehensive Administrative Plan

This is comprehensive administrative plan for the innovated product

Types of business

Administrative

Cost

Utilities

RM100,00

Others

RM 150.00

Total expense for marketing

RM 250.00

Automatic
Multipurpose Toaster

6.6.4

Project Implementation Cost

After successfully define the values for operation, administrative and market cost, the final
project implementation cost is as shown in table below:Requirement

Cost ( RM )

Working Capital (1 Month )

Administrative

250.00

Operational

61,000.00

Marketing

25,000.00

Total

86,250.00

Contingency

Total Project Implementation Cost

RM 86,250.00

CHAPTER 7

CONCLUSION
As conclusion we can make through our modification on previous pancake toaster, the new
modification toaster will reduce the time consume when making pancake in large quantity either
at home nor SME. The pancake maker duties will become easier than using previous toaster. If
we can see the fixtures that we added onto new modification toaster is flavor tanks, pancake
mold and rotatory heating process will help pancake maker reduced time consume, improved
pancake quantities and the way of pancake cooked completely as we needed. Therefore, by using
this new modification model customers/SME dont wasting their time in making a lot of pancake
with short period time and this kind of toaster can toasted other than pancake. As we can
concluded using this modification toaster will saving times. Through all this, some
recommendations need to be done for our product to improve it functionality. The
recommendations are:
i.

Improvise the design of product so that it become easy to carry from one place to other

ii.
iii.

place.
Put extra mold of pancake so that customer can change the shape of pancake as their like.
Add time device that connected to temperature sensor in heating pancake process so that
we can adjust time and temperature as we need.

So the sort of recommendations are been listed above need to be done further research so it can
valid to add in next modification. Lastly, the new product that we improvise almost solve several
problem that customer facing so we concluded that our product is success.

REFERENCES

1. www.investopedia.com/terms/f/financial_plan.asp
2. https://www.mindtools.com/pages/article/newTMC_03.htm
3. https://www.ideaconnection.com/thinking-methods/morphologicalanalysis-00026.html

PATENT
4. www.google.com/patents/US5320030
5. https://www.google.com/patents/US2830529