TATA Group

Tata Group is an Indian multinational conglomerate holding company headquartered in Mumbai,

Maharashtra, India. It was founded in 1867 by Jamsetji Tata and gained international recognition
after purchasing several global companies. It is India's largest conglomerate. In 2015-16, the
revenue of Tata companies, taken together, is $103.51 billion. These companies collectively
employ over 660,000 people.

List of Business Segments that see TATA presence:

Chemical, Consumer Products, Energy, Engineering, IT & Communications, Services and Steel.
Tata companies with significant scale include Tata Steel, Tata Power and Tata Motors. Hence, the
report comprises analysis of these brands along with Tata Salt from the Chemicals Segment.

Defining business categories:

Tata Power is an Indian electric utility company. The core business of the company is to
generate, transmit and distribute electricity. With an installed electricity generation capacity of
9,432 MW, it is India's largest integrated power company. Its Service Territory is Greater
Mumbai & Suburbs(metropolitan), Raigad District in Maharashtra (urban), Belgaum in
Karnataka(semi-urban) & Jojobera in Jamshedpur(rural).

Tata Steel Limited is an Indian multinational steel-making company. It was the 11th largest steel
producing company in the world in 2013 and the second largest steel company in India. Tata
Steel has manufacturing operations in 26 countries. Tata Steel primarily serves customers in
the automotive, construction, consumer goods, engineering, packaging, lifting and excavating,
agriculture, energy and power, aerospace, shipbuilding, rail and defence and security sectors.

Tata Motors Limited (is an Indian multinational automotive manufacturing company. Its products
include passenger cars, trucks, vans, coaches, buses, construction equipment and military
vehicles.

Tata Salt was launched in 1983 by Tata Chemicals as India's first packaged iodised salt brand.
Today, it is the market leader in India's packaged salt market it commands a 65 percent
market share, enhancing taste in more than 100 million households. Domestic competitors
include Annapurna, Captain Cook, Nirma Shudh and Aashirvaad. However major competition
is only given by Surya Salt which holds the second largest market share after Tata Salt.

CONSUMPTION

ANTICIPATION OF DEMAND

UBIQUITY OF SUPPLY

SUPPLY SEARCHES DEMAND

DEMAND SEARCHES SUPPLY

TIM
E

Tata products in different geographical markets based on population:

METROPOLITAN

URBAN
Urban areas are powered by Tata Powers reliable power sup
Tata salt facing moderate competition due to availability of opti
High competition from JSW steel industry
Tata motors are still not at the top in case of vehicles due to high c

RURAL

SEMI-URBAN

High quality agricultural implements.

Tata Ace market leader in SCV.

Power services provided in Jojobera.

High Competition in salt segment.

TATA STEEL

TATA POWER

TATA MOTORS

TATA SALT

GROUP MEMBERS:
HINAL RATHOD-44

PRIYANKA SADEKAR-45

UDDHAV PARAB-40

PRITI SAWANT-46

SNEHA DESAI-07