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THE VALUE CHAIN

http://www.isc.hbs.edu/strategy/business-strategy/Pages/the-valuechain.aspx

Strategists aim to shift relative price or relative cost in a companys favor,


to achieve competitive advantage. But how? By making choices about the
hundreds of activities companies perform as they compete.

The Value Chain


DevelopedbyMichaelPorterandusedthroughouttheworld
fornearly30years,thevaluechainisapowerfultoolfor
disaggregatingacompanyintoitsstrategicallyrelevant
activitiesinordertofocusonthesourcesofcompetitive
advantage,thatis,thespecificactivitiesthatresultinhigher
pricesorlowercosts.
Acompanysvaluechainistypicallypartofalargervalue
systemthatincludescompanieseitherupstream(suppliers)
ordownstream(distributionchannels),orboth.This
perspectiveabouthowvalueiscreatedforcesmanagersto
considerandseeeachactivitynotjustasacost,butasastep
thathastoaddsomeincrementofvaluetothefinished
productorservice.

Key Concepts
ACTIVITIES
The value chain is the activities involved in delivering value to customers.
COMPETITIVE ADVANTAGE
The activities, and the overall value chain in which activities are
embedded, are the basic units of competitive advantage.

SET OF CHOICES
Strategy is reflected in the set of choices about how the activities in the
value chain are configured and linked together.

The Value Chain

BEST PRACTICES & THE VALUE CHAIN


Integrating best practices into the value chain is essential. But doing
things effectively is not the same as doing things differently.
OPERATIONAL EFFECTIVENESS VS. STRATEGY

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