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PROFILE

I am an experienced PR specialist seeking a full-time position in the field of PR


and marketing communications, where I can apply my knowledge and skills for
continuous improvement.

EXPERIENCE

DIGITAL MEDIA MANAGER


THE PALATINE BUILDING | MARCH 2016 - PRESENT

OCTAVIA
O'NEIL
PUBLIC RELATIONS
SPECIALIST

CONTACT
+559.777.1003
TAVIAONEIL@GMAIL.COM
LINKEDIN.COM/IN/TAVIAONEIL
@taayvuh

AFFILIATIONS
ASSOCIATE DIRECTOR
TALK 2017 - STUDENT-RUN PR FIRM
STUDENT ADVISORY BOARD
1,000 DREAMS FUND

Manage 7 social media accounts, create graphics & copy


for daily postings
Increased social media following & engagement by 53%
Product & event photography/videography
Create weekly blog posts & email marketing campaigns
Jumpstarted company PR efforts; garnered local media
coverage - CVT, KSEE24, ABC30
TASTE 2016 DIRECTOR OF COMMUNICATIONS
FRESNO ADVERTISING FEDERATION | AUG 2016 - PRESENT
Planned & executed an annual PR campaign & event with
more than 70 valley professionals & 70 Fresno State students
Our team fundraised more than $1,500 in scholarship
contributions
Overseeing all internal & external communications
LEAD STUDENT ASSISTANT
CENTER FOR FACULTY EXCELLENCE | JUN 2014 - OCT 2016
Created department monthly newsletter & design
Department website management
Assisted with managing/tracking large budget, processing
payments, etc.
Assisted with planning & execution of annual tech
conference of more than 120 faculty, speakers & vendors
Assisted with various aspects of the Fresno State WASC
Accreditation
PR INTERN
FRESNO STATE MCJ | VARIOUS - PRESENT
Clients: National Geographic Bee, MCJ Department,
United Cerebral Palsy of Central CA, Valley PBS

EDUCATION
BACHELOR OF ARTS, MEDIA COMMUNICATION &
JOURNALISM - PUBLIC RELATIONS
FRESNO STATE | 2012 - 2017

SKILLS
PR Writing & Strategy
Social media
Marketing
Web content development
Copywriting

Blogging
Project management
Media Design
Photo editing
Market research

AWARDS
CENTRAL VALLEY HIGHER EDUCATION CONSORTIUM
1ST PLACE SOCIAL MEDIA CAMPAIGN
DEC 2014

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