Professional Documents
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Marketing Project of Failure Company
Marketing Project of Failure Company
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January 23, 2010
serious economic crisis. So it is very important how to start a business in Pakistan and
make it successful. In this situation small business plans also become more important.
to not in Pakistan but all over world. Our main focus is organizations so we have a
competitive edge that we have no need of so much publicity on media but our good
skimming pricing strategy. For distribution we use road, rail and ship. Promotion for
our service we mostly use internet not television because in all over world it is used
and accessible. Our services are away from only one call and email because we offer
one window operation for facility of our customers. We are also aware the importance
of people inside the organization who deal with customers. We hire and recruit people
who are highly expert in their professional and have good reputation ethically and in
organizations. Physical evidence is also important now a days it is a proof for your
entity. Overall our business expense is seven lacks Pakistani rupees. We have three
hundred lacks for contingency plan. We have membership of many societies like
We expect our business will be succeed in market and help other people to inspire
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January 23, 2010
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works on logistics. Logistics is basically a wide term in which some time packaging and
We are providing services according to our customer requirements wants and needs. Our
we are offering logistic service. We are providing forwarding through three ways
1. ðy road
2. ðy train
3. ðy ship
2. In other country
Firstly mean we are providing facilities within the boundaries of our country
ðut in second we are also providing facilities in outside the country. (Import, Export)
When, we are going for providing facilities outside the boundaries of country, so we have
to take three different type of membership. Without that membership we are not able to
1. LCCI
2. FYATA
3. PIFFA
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Secondly one more important point which should be discussed that we cant start this
business in our home. ðecause, Our main customers are our organizations. If we are
selected Lahore main business area that is Firdous Market Gulberg Lahore.
Suite no. 05 3rd Floor, Saman Arcad, Firdous Market Gulberg 3 Lahore Pakistan.
Cell no:
+ 92-346-4645546
Email:
mubasher@swpakistan.com
Our website:
www.swpakistan.com
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January 23, 2010
!
!"
#
As a non-asset based company, we are able to give our clients several options for freight
management. Our investments are made in people and systems. Through organic growth,
not acquisition, we give our clients and employee¶s peace of mind knowing their day to
day business won't be disrupted by merger pains; our systems integrity is kept intact, not
customers are most interested in the quality and consistency of service we provide
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$""%!
Our supply chain is value delivery network depends upon only to two entities.
Our organization SW Pakistan and second the organization for which we work. So our
###&#!
customers are big organizations, so it is easy for us to segment our market and we do it
properly. We focus on organizations by motivating them that how easily they work with
!!#
business is basically services and it is more important for us to make a better image of
our self for our customer and we do it by providing them convenience and simple method
to access us.
Our competitors are now stronger and well reputed as compare to us but we shall beat
them because we have excellence quality and simple, say and flexible way of work
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'
() Product
m) Price
) Place
G) Promotion
¢) People
^) Procedure
) Physical Evidence
()
Product should be frequent, easily available and it should have some features and
qualities. It also includes style and design. Which attract the new customer, which differ
V &
First thing is for a product importance is its brand. In which its logo style design, name is
included that identify the product or service of an organization from those of its
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m)
Price is basically the amount of money charged for a product or service or a sum of the
values that consumer exchange for the benefit for having and using the product and
service.
We can say it is the most important factor of demand of your product because this is 21st
centuries. Everyone first of all looks its resources then he goes to market. He always have
a mind for purchasing a product so the price of a product should be of a such type which
gives customer not mind satisfaction quality but also he agrees to pay the price which you
Our organization is working on this issue very seriously as you known our main focus is
organization not persons so for an organization resources are more than persons and they
mostly want flexibility, easy and formal way. They don¶t think on cost mostly but on
quality, flexibility and convenience. So organizations must pay what you demand on
a. ##
In skimming price strategy we focus on high prices initially and then we gradually
go down and cover all the segmentation of marketing by giving them price according
to their choice.
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January 23, 2010
*) !#
The strategy in which an organization initially cover middle and lower class and
by getting the profit from these classes organization improve its quality and then go to
cover upper class by increasing the product price this strategy is usually used for FCG`s
So we use skimming price strategy because our services are for organizations and we
Our customer are organizations who mostly prefer value so we also improve our quality
so that in our customer mind our value is better then our competitor in value base pricing
we work on value add pricing in which we support our services not by adding features
)!!!
The way by which you promote and motivate not only new customers to buy your
product but also increase satisfaction level of your old and loyal customers is called
promotion.
There are different ways which are uses for promotion. The specific ways for promotion
is advertising, sales promotion, public relation, personal selling and direct marketing.
&#any paid form of non personal presentation and promotion of ideas goods
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service.
*""!is building good relation with the companies varies publics by obtaining
!" ""# is the firmµs sale force for the purpose of making sales and building
customer relationship.
cultivates relationships; the use of direct mail, the telephone, the internet and other tools
for communication.
is mostly working on direct marketing, personal selling because for
direct marketing we launch our website, email address, and cell number
www.swpakistan.com
mubshir@swpakistan.com
+92-346-4645546
For personal selling we have hired two persons who have experience in freight business
and have a good will in organizations, so that they make strong relationship of
G)",*!
product to end customer. The way through this product is gotten final customer is called
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January 23, 2010
is working on direct contact with its customers, so there is no channel and
any supplier and distributor involves. So our channel level is #
¢)!+"
ingredient to any service provision is the use of appropriate staff and people. Recruiting
the right staff and training them appropriately in the delivery of their service is essential
judgments and deliver perceptions of the service based on the employees they interact
with. Staff should have the appropriate interpersonal skills, attitude, and service
knowledge to provide the service that consumers are paying for. Many ðritish
organizations aim to apply for the Investors in People accreditation, which tells
consumers that staff is taken care of by the company and they are trained to certain
standards.
People are basically employees of organization or the people who deal the customers
because there is no product or good available so only good will work here which comes
through people. So it is necessary for a services base organization to hire, recruit ethically
and technically good staff and management. ðecause almost all business depends on
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January 23, 2010
has worked on this p also seriously. Werecruit those people who are not
expert but also know how to work in pressure and who motivate new customer. Our staff
is most focusing on behavior also and has programs to train and retrain our staff.
^)!&
service. When their customers old one has expired again require an efficient process to
identify expiry dates and renewal. An efficient service that replaces old will foster
consumer loyalty and confidence in the company. How easily a customer excess the
service of a company services offer he will be contented and his mind will satisfy, he will
become up till this degree your loyal customer. So mostly organizations work on !
also works on one window operation. We are away from our customer just
one call or an email. After call and email our organization works itself and there is
)-"&
element of the service mix which allows the consumer again to make judgments on the
will make perceptions based on their sight of the service provision which will have an
process and our delivery, both to receiver and deliver easily and in connivance way.
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(2) Intangibility
(3) Inseparability
(5) Heterogeneity.
The Service marketing mix involves analyzing the 7¶p of marketing involving,
difficult as there are more input factors i.e. people, physical evidence, process
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