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PESTLE Analysis Baosteel
PESTLE Analysis Baosteel
PESTEL
Political
Baosteel
The most important market China,
significantly subject to Chinas policies, like the
closure of obsolete steel mills in China
Global business, selling about 15% of steel
products in international markets, thus also
subject to policies of other countries than China
As a large leading state-owned steelmaker,
Chinas government can potentially
disproportionately affects Baosteels
management and pricing policies
Chinas government encourages steel industry
consolidation, currently letting Baosteel acquire
a weaker competitor Wuhan Steel, which is
however mostly driven by political as well as
economic purpose
Pressure to protect employment and reduce
carbon dioxide emission
Economic
Legal
Sun Feng