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    Vishal Sharma
    This document references 6 sources on topics related to consumer behavior and advertising: 1) a 1979 journal article on endorser effectiveness by product type; 2) a 1994 consumer behavior textbook; 3) a 1991 book on managing brand equity; 4) a website on advertising; 5) a Lithuanian website on the stages of advertising impact; and 6) a website on consumer decision making that is part of an education platform. These sources cover academic research, textbooks, and online resources related to how consumers respond to advertising and make purchasing decisions.

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    References

    Uploaded by

    Vishal Sharma
    32 views1 page
    This document references 6 sources on topics related to consumer behavior and advertising: 1) a 1979 journal article on endorser effectiveness by product type; 2) a 1994 consumer behavior textbook; 3) a 1991 book on managing brand equity; 4) a website on advertising; 5) a Lithuanian website on the stages of advertising impact; and 6) a website on consumer decision making that is part of an education platform. These sources cover academic research, textbooks, and online resources related to how consumers respond to advertising and make purchasing decisions.

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    This document references 6 sources on topics related to consumer behavior and advertising: 1) a 1979 journal article on endorser effectiveness by product type; 2) a 1994 consumer behavior textbook; 3) a 1991 book on managing brand equity; 4) a website on advertising; 5) a Lithuanian website on the stages of advertising impact; and 6) a website on consumer decision making that is part of an education platform. These sources cover academic research, textbooks, and online resources related to how consumers respond to advertising and make purchasing decisions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    32 views1 page

    References

    Uploaded by

    Vishal Sharma
    This document references 6 sources on topics related to consumer behavior and advertising: 1) a 1979 journal article on endorser effectiveness by product type; 2) a 1994 consumer behavior textbook; 3) a 1991 book on managing brand equity; 4) a website on advertising; 5) a Lithuanian website on the stages of advertising impact; and 6) a website on consumer decision making that is part of an education platform. These sources cover academic research, textbooks, and online resources related to how consumers respond to advertising and make purchasing decisions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    1. Friedman, H. H., & Friedman, L. (1979).

    Endorser Effectiveness by Product


    Type.Journal of Advertising Research, Vol. 19(5), pages67-71.
    2. Wilkie W L (1994), Consumer Behavior, 3rd Edition, John Wiley & Sons, Inc., USA.
    3. Aaker, David A. (1991), Managing Brand Equity. New York: The Free Press.
    4. Dolak, D. Advertising. Retrieved February 15, from://www.davedolak.com/
    5. Jokubauskas, D. Reklamos poveikio etapai. Retrieved February 11,
    from://www.marketingas.lt/
    6. Consumer behaviour http://answers.mheducation.com/marketing/consumerbehavior/consumer-decision-making

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