Professional Documents
Culture Documents
Ethics in Business
Ethics in Business
Question 5
The marketing of soft drinks to schools in Mexico: In this case I do consider this
marketing techniques problematic as the marketers have the due right of marketing their
products and the clients also have the right of determining which products to buy.
The door to door selling of snack foods fortified with micronutrients and marketed
to low income families in Brazil:
This case, I consider it problematic as the marketer should bot market products with
fortified content as well as one with micronutrients. The problem is market to low income
earners a clear indication of disparate individuals-poor community who have no
alternatives hence consume the products. The marketers take advantage of the situation of
the clients to sell them those foodstuffs.
A snack food boat that visits small villages along the Amazon to promote and sell
food and drinks:
I consider this case as not problematic only if the marketers have taken the legal process
of food safety.
Section C