SRI VAISHNAVI COLLEGE OF ENGINEERING

DEPARTMENT OF MANAGEMENT STUDIES

SUBJECT: CONSUMER BEHAVIOUR
LESSON PLAN
Un
it

Date
2/1/201
6
2/2/201
6
2/3/201
6
2/4/201
6
2/5/201
6
2/9/201
6
2/10/20
16
2/11/20
16
2/12/20
16
2/16/20
16
2/17/20
16
2/18/20
16
2/19/20
16
2/23/20
16
2/24/20
16
2/25/20
16
2/26/20
16
3/1/201
6
3/2/201
6
3/3/201
6

Peri
od

TOPIC

No. of
Classes
Required

Introduction to Consumer Behaviour

Evolution of consumer behaviour

consumer analysis and business strategy

Models of Buyer Behavior

Howard Model, Howard Sheth Model

EKB Model, Webster and Wind Model

Sheth Industrial Buyer Behaviour Model

Psychological Foundations of Consumer

Behavior

Consumer Motivation

Perception

Personality and Behavior

Learning and Behavior Modification

Information Processing

2
1
2
2
2
1
2
2
2
1
2

HOD
PRINCIPAL

Remarks

3/4/201
6
3/5/201
6
3/8/201
6
3/9/201
6
3/10/20
16
3/11/20
16
3/15/20
16
3/16/20
16
3/17/20
16
3/18/20
16
3/22/20
16
3/24/20
16
3/26/20
16

Memory Organization and Function

Attitude Formation and Attitude Change

Social and Cultural Environment Economic

1
2
2
2
1
2

Demographic, Cross Cultural and Socio

Cultural Influences
Social Stratification, Reference Groups and
Family

1
1

Personal influence

Case Study on Motivation

Case Study on Attitude Change

Personality Development Management

Games
Seminars
Group Discussions

MID EXAMS FROM 28-03-2016 TO 02-04-2016

3

4/6/201
6
4/7/201
6
4/9/201
6
4/12/20
16
4/13/20
16
4/18/20
16
4/19/20
16
4/20/20
16
4/21/20
16
4/22/20
16

Communication and Consumer Behaviour

designing persuasive communication and

Diffusion of Innovations

Consumer Decision Processes Highand

Low Involvement

Pre-purchase Processes

Post Purchase processes

Consumption and evaluation

Brand Loyalty and Repeat Purchase

Behaviour

2
2

HOD
PRINCIPAL

4/23/20
16
4/26/20
16
4/27/20
16
4/28/20
16
4/29/20
16
5/4/201
6
5/5/201
6
5/6/201
6
5/24/20
16
5/25/20
16
5/26/20
16
5/27/20
16
5/31/20
16
6/1/201
6
6/2/201
6
6/3/201
6
6/7/201
6
6/8/201
6
6/9/201
6
6/10/20
16

Brand Loyalty and Repeat Purchase

Behaviour

Consumer safety, consumer information

Consumer safety, consumer information

Environmental concerns

Consumer privacy

Legislative responses to consumerism and

marketer responses to consumer issues

Consumer Protection: Consumer

Protection Act 1986

Central consumer protection council

State consumer protection councils

Consumer disputes

Redressal agencies

Consumer disputes redressal forum

National Consumer Disputes redressal

Commission

Case Study Consumer safety

Seminars, Group Discussions

2
2
1
2
2
2
1
2
2

Total Classes
2nd MID EXAMS 13-06-2016 to 18-062016

HOD
PRINCIPAL

60

SRI VAISHNAVI COLLEGE OF ENGINEERING

DEPARTMENT OF MANAGEMENT STUDIES
SUBJECT: CONSUMER BEHAVIOUR
LECTURE PLAN
Unit
- No

TOPIC
Introduction to Consumer Behaviour
Evolution of consumer behaviour
consumer analysis and business
strategy
Models of Buyer Behavior
Howard Model, Howard Sheth Model
EKB Model, Webster and Wind Model

Page Nos
15-18
18 -28
47-50

Social Stratification, Reference Groups

and Family

Personal influence
Case Study on Motivation
Case Study on Attitude Change
Personality Development Management
Games

HOD
PRINCIPAL

Roger D. Black
Well (CB)

65-72
NPIEL Consumer Behavior:Vinod
Gupta School of Management

(Material)

Sheth Industrial Buyer Behaviour Model

Psychological Foundations of Consumer
Behavior
Consumer Motivation
Perception
Personality and Behavior
Learning and Behavior Modification
Information Processing
Memory Organization and Function
Attitude Formation and Attitude
Change
Social and Cultural Environment
Economic
Demographic, Cross Cultural and
SocioCultural Influences

Reference
Source

100-125
170-178
134-157
216-222
234-245
247-255

Schiffman, L.G and

Kanuk L.L

256-283
450-472

Roger D. Black
Well (CB)

255-267
Online Article:
http://www.yourarticlelibrary.com
/sociology/social-stratificationmeaning-types-andcharacteristics-sociology-2446words/6199/
Power of Politics : Notes
http://wikieducator.org/images/b/
b4/Power_and_politics.pdf
http://www.slideshare.net/
available cases on motivation
www.managementparadise.com
available case studies
Management Games on
Perception

Seminars

Group Discussions
Communication and Consumer
Behaviour
designing persuasive communication
and Diffusion of Innovations
Consumer Decision Processes Highand
Low Involvement
Pre-purchase Processes
Post Purchase processes
Consumption and evaluation

Brand Loyalty and Repeat Purchase

Behaviour
Brand Loyalty and Repeat Purchase
Behaviour
Consumer safety, consumer
information
Consumer safety, consumer
information
Environmental concerns
Consumer privacy
Legislative responses to consumerism
and marketer responses to consumer
issues
Consumer Protection: Consumer
Protection Act 1986
Central consumer protection council
State consumer protection councils
Consumer disputes
Redressal agencies
Consumer disputes redressal forum
National Consumer Disputes redressal
Commission
Case Study Consumer safety
Seminars, Group Discussions

HOD
PRINCIPAL

Consumer behavior towards

onlineshopping
Electronic retailing boon or ban?
294-322
513-530

Schiffman, L.G and

Kanuk L.L

83-105

Roger D. Black
117-132
Well (CB)
208-218
Mariann Somosi Veres:
The Self-Evaluation
Model of Organizational Behavior
Online Material on Brand Loyalty
and Repeat Purchasing behavior

NCERT Class XII Business Studies:

Chapter
12

Consumer
Protection
http://www.advocatekhoj.com/libr
ary/bareacts/consumerprotection
/index.php?Title=Consumer
%20Protection%20Act,%201986

The Consumer Protection Act

1986
http://www.ncdrc.nic.in/1_1.html
https://www.case.org.sg/consume
r_guides_casestudies.aspx
Consumer Projection and safety