Bachelor of Mechanical Engineering

Department of Mechanical Engineering

MECHANICAL DESIGN PROCESS

(Date of document: 22nd April 2015)
Course Code

MEMB 322

Course Status

Core

Level

Degree

Semester Taught

Credit

Pre-requisites

MEMB 333 Machine Design

Assessments

:
Assignment
Final Report
Oral Presentation
Peer Review
Mid Semester Test
Design Notebooks

Lecturers

25%
25%
10%
10%
20%
10%

Chua Yaw Long

Room BN-0-023
E-mail : Chuayl@uniten.edu.my
Muhammad Fairuz bin Abdul Jalal
Room BN-3-070
E-mail: MFairuz@uniten.edu.my

Course Description

This course consists of teaching mechanical design methodology

in real industrial design problems which are open ended
problems. The focus of the course is how to plan, manage and
design, not just experience trying to design. The students will be
taught the theories and techniques of design. The project and
assignment will be used to relate theories to applications. The
lecture information is short, is designed to help the students
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Bachelor of Mechanical Engineering

Department of Mechanical Engineering

design and evaluate their designs. Furthermore, the students will

be exposed to issues pertaining to sustainability and project
management and planning.
Course Objectives

At the end of the course the students should be able to:

1. Design and solve open ended problems
2. Communicate in an ethical and professional manner

Transferrable Skills

Ability to solve open ended design problems

Course Outcomes (CO)

- what students to achieve and to be assessed upon completing this course

No.

Upon completion of this course, the student should be able to:

CO1

Demonstrate knowledge on project management and planning

CO2

Demonstrate the mechanical design methodology for open ended projects that
meet safety and other regulating design requirements

CO3

Demonstrate critical thinking in design project that meet sustainable

development requirement.

CO4

Demonstrate a philosophy of professional and ethical behaviour while

handling the design project.

CO5

Communicate effectively through written and oral.

CO6

Demonstrate critical thinking in concept generation, evaluation and product

development.

CO7

Work effectively in a group

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Bachelor of Mechanical Engineering

Department of Mechanical Engineering

Course Outcomes

PO1

Course Outcome
a

PO2
c

PO3
a

PO 4
c

PO5
c

PO6
a

P
O
7

P
O
8

P
O
1
0

PO9
a

CO2: Demonstrate the

mechanical design
methodology for open ended
projects

CO3: Describe and explain the

design for sustainability

CO4: Demonstrate a
philosophy of professional and
ethical behaviour while
handling design projects

CO5: Communicate effectively

through written and oral

CO7: Work effectively in a

group

PO12
a

CO1: Demonstrate knowledge

on project management and
planning

CO6: Demonstrate critical

thinking in concept generation,
evaluation and product
development

P
O
1
1

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Bachelor of Mechanical Engineering

Department of Mechanical Engineering

Assessment-Course Outcomes Matrix :

PO1
CO1

Assessments
Assignment
Final Report
Oral Presentation
Peer Review
Mid Semester Evaluation
Design Notebook
PO emphasis

PO2
CO2

PO3
CO3

PO8
CO4

PO9
CO5

PO2
CO6

PO8
8.0

PO9
12.0

PO10
CO7

Current Coverage (%)

PO1
0.0

PO2
18.0

PO3
10.0

PO4
0.0

PO5
0.0

PO6
0.0

PO7
20.0

PO10
22.0

PO11
0.0

PO12
10.0

Total
100

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Bachelor of Mechanical Engineering

Department of Mechanical Engineering

Bloom's Coverage (%) :

Current Coverage (%)

Cognitive
Low
Med
Hi
0.0
30.0
28.0

Psychomotor

Affective

Total

12.0

30.0

100

Course Outline/Syllabus:
Topic 1 : Introduction to New Product Development

Product development strategies/models

Factors affecting new product growth
Market opportunity analysis
Product life

Topic 2 : Product Development Process

Product development process

Product life cycle
Technology S-curve
Organizational methods

Topic 3 : Problem Definition

Classification of Product Development

Customer and product requirements
Quality function deployment
House of Quality

Topic 4 : Concept Generation

Definition of concept
Creative thinking
Performing brainstorming
Concept map
Functional decomposition

Topic 5 : Decision Making and Concept Selection

Pugh Method
Pugh Matrix
Weighted Decision Method
Weighted Decision Matrix
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Bachelor of Mechanical Engineering

Department of Mechanical Engineering

Evaluating concept using Pugh and Weighted Decision method

Topic 6 : Product Design

Design for reliability

Design for Cost, Manufacturing and Environment

Topic 7 : Marketing of New Product

Marketing communication
Customer buying behaviour
Pricing decision factors

Main Reference(s)
1. The Mechanical Design Process by David G. Ullman, 4th International Edition, McGraw
Hill, 2010.
Additional Reference(s)
1. F. Tarlochan, Mechanical Design Process, 2012 (1st edition draft)

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Bachelor of Mechanical Engineering

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What is Program Educational Objectives (PEO)?

PEO are objectives that UNITEN graduates should achieve after five (5) years of graduation.
Summary of BME Programme Educational Objectives (PEO)
Program Educational Objectives

PEO No.

UNITEN produces Mechanical Engineering graduates who:

PEO1 Practicing engineers in mechanical engineering with the ability to venture into energy related business.
PEO2 Hold leadership responsibilities and/or establish their own enterprises.
PEO3 Have professional qualifications/certifications in mechanical engineering related areas.
PEO4 Engages in activities to enhance knowledge in their professional works
What are Programme Outcomes (PO)?
POs are the expected traits that UNITEN students should have upon graduation.
COE Programme Outcomes (PO)
Program Outcomes

PO
No.

Students graduating from the Bachelor of Mechanical Engineering (BME) program will have
the ability to:
Statement

PO Indicators
a

PO1

PO2

Apply fundamental knowledge of

mathematics, science and mechanical
engineering principles in solving complex
problems
WA1 (WK1-WK4)

Identify, formulate, analyze and solve

complex mechanical engineering
problems
WA2 (WK1-WK4)

b
c

a
b

Comprehend the fundamental knowledge of

mathematics, science and mechanical engineering
(C1,C2)
Apply fundamental knowledge of mathematics,
science and mechanical engineering principles in
solving engineering problems (C3, C4)
Solve complex engineering problems by
relating/incorporating fundamental knowledge of
mathematics, science and mechanical engineering
principles. (C5,C6)

Identify, formulate and solve mechanical

engineering problems (C3, C4)
Evaluate and synthesize the solution to complex
mechanical engineering problems (C5,C6)

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Bachelor of Mechanical Engineering

Department of Mechanical Engineering

Program Outcomes

PO3

PO
No.

Design solutions for complex

mechanical engineering problems that
meet specific needs with appropriate
consideration for public health and
safety, culture, society, and environment
WA3 (WK5)

b
c

a
b

Illustrate solutions for mechanical engineering

problems with appropriate consideration for public
health and safety. (C3, C4)
Illustrate solutions for mechanical engineering
problems with appropriate consideration for culture,
society, and environment. (C3, C4)
Propose solutions for complex mechanical
engineering problems that meet specific needs with
appropriate consideration for public health and
safety, culture, society, and environment. (C5,C6)

Use research methods for collecting data (C1, C2)

Analyze and interpret data using engineering
principles and appropriate techniques (C3,C4)
Design & evaluate solutions to complex
engineering problems by employing research
methods and data interpretation skills (C5,C6)

PO4

Conduct investigations, interpret data

and provide conclusions in investigating
complex problems related to
mechanical engineering
WA4 (WK8)

PO5

Create appropriate techniques, select

resources, and apply modern
engineering tools to execute complex
engineering activities
WA5 (WK6)

PO6

Apply reasoning in assessing societal,

health, safety, legal and cultural issues
and the consequent responsibilities
relevant to professional engineering
practice
WA6 (WK7)

PO7

Demonstrate knowledge of the impact

of professional engineering solutions in
environmental contexts and the need for
sustainable development
WA7 (WK7)

No sub-attribute (C2,C3)

PO8

Demonstrate commitment to
professional and ethical principles
WA8 (WK7)

No sub-attribute (A3)

a
b

a
b

Usage of modern tools to execute mechanical

engineering activities (P1,P2)
Manipulation of modern tool to execute complex
engineering activities (P3,P4)

Apply reasoning in assessing societal, legal and

cultural issues and the consequent responsibilities
relevant to professional engineering practice (C3, C4)
Apply reasoning in assessing health and safety issues
and the consequent responsibilities relevant to
professional engineering practice (C3, C4)

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Bachelor of Mechanical Engineering

Department of Mechanical Engineering

Program Outcomes

PO9
PO
No.

Communicate effectively on complex

engineering activities
WA10

Communicate effectively by means of oral presentation

(P3)

Communicate effectively by means of report writing

(P3)

Communicate effectively by means of oral presentation

and/or report writing on complex engineering
activities (P3)

Function effectively as an individual and

in a group with the capacity to be a
PO10
leader
WA9
Acknowledge the need for, and be able
PO11 to engage in life-long learning
WA12
Demonstrate knowledge on project
management principles and
PO12
entrepreneurship skills
WA11

No sub-attribute (A4)

No sub-attribute (C2)
a
b

Demonstrate knowledge on project management

principles (C2,C3)
Demonstrate knowledge on entrepreneurship skills
(C2,C3)

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