Marketing Analyst

Responsibilities:

Perform analyses to generate actionable insights and recommendations for the

marketing teams to adjust campaigns and volume levels, targeting practices, and optimize
toward a higher quality consumer.

Access data contained within EDW in the most efficient ways, including compiling
and processing large amounts of data (Microstrategy, Excel, SQL, R, Tableau)

Utilize data science modeling techniques to run decision trees, linear or classification
models (SQL, R, SAS, Python or other).

Introduce optimization approaches and automation where applicable within product

and sales teams. Also test campaigns and find the most efficient ways to monetize traffic,
give insight and clarity into client metrics, monitor reject rates, give actionable
recommendations and drive actions.

Required Skills:

Strong team player and communicator - able to remain productive and focused in a
team-oriented, fast-paced, highly-matrixed environment

Natural curiosity and creative approach to problem-solving

Strong analytical and data visualization skills

Required Experience:

Degree(s) in Applied Mathematics, Operations Research, Economics and/or similar

analytical fields

2 years experience in online marketing, web analytics and customer segmentation is

desirable

Familiarity with Microstrategy (or similar) as a reporting tool is desirable

Strong excel skills a must, Tableau preferable, and one of the following:
SQL/R/SAS/Python or another similar tool preferable.

Elevator Pitch:
Prior to doing my MSBA I was working in marketing. I was commended for my
quick grasp of the engineering terminologies used in the wire rope
manufacturing industry. Within a short time of six months I was leading two
teams and had developed an automated cost sheet that helped bring down
the turnaround time by three days. During my years as a marketing manager
I fully understood and appreciated the importance of analyzing customer
requirements, buying behavior and adjusting manufacturing volumes. My
biggest strength is my work experience.