The document summarizes the key findings and recommendations from a review committee on the state of Uganda Broadcasting Corporation (UBC). The committee found that UBC has been mismanaged, underfunded, and not treated as a strategic public institution. It is mired in debt and struggling to pay staff salaries. The committee believes UBC can still be an important public broadcaster if given proper funding and independence. The most urgent reforms needed are a change management process for UBC's board and staff to better understand and embrace UBC's true mandate as an independent public broadcaster serving all Ugandans.
The document summarizes the key findings and recommendations from a review committee on the state of Uganda Broadcasting Corporation (UBC). The committee found that UBC has been mismanaged, underfunded, and not treated as a strategic public institution. It is mired in debt and struggling to pay staff salaries. The committee believes UBC can still be an important public broadcaster if given proper funding and independence. The most urgent reforms needed are a change management process for UBC's board and staff to better understand and embrace UBC's true mandate as an independent public broadcaster serving all Ugandans.
The document summarizes the key findings and recommendations from a review committee on the state of Uganda Broadcasting Corporation (UBC). The committee found that UBC has been mismanaged, underfunded, and not treated as a strategic public institution. It is mired in debt and struggling to pay staff salaries. The committee believes UBC can still be an important public broadcaster if given proper funding and independence. The most urgent reforms needed are a change management process for UBC's board and staff to better understand and embrace UBC's true mandate as an independent public broadcaster serving all Ugandans.
Hon.
Minister
of
ICT
and
National
Guidance,
the
Permanent
Secretary,
Ministry
of
ICT
&
National
Guidance,
ladies
and
gentlemen;
all
protocol
observed.
We
were
honoured
and
humbled
by
the
opportunity
to
serve.
The
general
scope
of
the
assignment
involved
studying
the
current
situation
of
UBC
with
a
view
to
unearthing
the
root
cause
of
its
shortcomings
and
reviewing
the
structure,
products
and
processes
to
come
up
with
recommendations
that
will
enable
UBC
to
realise
its
maximum
potential.
This
report
highlights
the
likely
causes
of
UBCs
current
challenges,
identifies
the
manifestations
of
the
problems
the
corporation
is
faced
with,
and
proposes
a
comprehensive
set
of
recommendations
on
how
to
improve
the
public
broadcaster.
The
report
is
based
on
the
findings
of
a
three-month
long
inquiry
that
gathered
and
reviewed
evidence
(both
oral
and
written)
from
the
government,
UBC,
regulators,
industry,
political
parties,
civil
society,
and
the
general
public.
In
general,
the
Review
Committee
found
that
UBC,
which
is
now
mired
in
debt,
and
can
hardly
pay
the
salaries
and
benefits
of
its
staff,
has
been
mismanaged,
chronically
underfunded,
and
not
treated
like
a
public
institution
of
strategic
value.
There
appears
to
be
little
clarity
or
even
agreement
within
key
areas
of
government
and
the
Corporation
itself
on
the
place
and
role
of
UBC;
many
continue
to
look
at
it
at
best
as
a
state
or
government
broadcaster
and
at
worst
as
a
ruling
party
mouthpiece.
The
character
of
the
public
broadcaster
envisaged
in
the
Broadcasting
Policy
of
2006
is
not
fully
embraced
by
the
legislation
and
operations
of
UBC.
Over
the
years,
the
governments
commitment
to
UBC
has
been
half-hearted
at
best,
with
little
effort
to
guarantee
secure,
predictable
funding
that
can
allow
for
medium
and
long-term
planning.
The
broadcaster
itself
has
done
little
to
secure
its
independence
and
remain
relevant
in
the
eyes
of
the
public.
The
regulator
has
described
UBC
as
completely
irrelevant
and
dysfunctional
adding
that
it
is
just
for
giving
people
addresses.
Indeed,
UBC
does
not
inspire
much
confidence
in
its
current
form.
But
the
Review
Committee
is
of
the
considered
view
that
Corporation
is
a
very
important
public
institution
with
much
strategic
value.
It
should
not
be
allowed
to
fail.
The
Committees
review
is
based
on
the
premise
that
UBC
is
supposed
to
be
a
public
broadcaster
that
serves
and
is
accountable
to
the
public;
and
that
it
is
supposed
to
be
an
autonomous
institution
that
serves
all
sections
of
society,
not
only
the
government
of
the
day,
driven
by
the
key
principles
and
values
of
editorial
independence,
impartiality,
accountability,
distinctiveness,
excellence,
diversity
and
universality.
Like
all
public
broadcasters,
UBC
must
be
funded
by
public
funds
(in
a
predictable
manner)
even
as
its
management
and
board
are
encouraged
to
pursue
innovative
methods
of
generating
extra
revenue
to
enable
the
broadcaster
deliver
on
its
mandate.
It
should
be
recalled
that
the
Broadcasting
Policy
of
2006
enjoins
the
government
to
adequately
fund
the
public
broadcaster
in
a
manner
that
protects
[it]
from
arbitrary
interference
with
[its]
budgets.
The
Review
Committee
is
convinced,
as
the
framers
of
the
Broadcasting
Policy
envisaged
nearly
10
years
ago,
that
Ugandans
will
be
better
served
by
a
system
that
supports
public
broadcasting
while
at
the
same
time
allowing
commercial/private
as
well
as
community
broadcasting
to
blossom.
Only
then
can
the
public
have
the
broadcasting/media
pluralism
and
diversity
that
democracy
and
development
demand.
If
delivered
well,
public
broadcasting
can
be
a
major
boost
in
the
promotion
of
the
rights
of
all
Ugandans
to
access
information
as
well
as
freedom
of
expression.
It
will
cater
for
remote
regions
of
the
country
as
well
as
certain
genres
of
public
interest
programming
that
private
broadcasters
are
unwilling
or
unable
to
invest
in
were
they
to
be
left
on
their
own.
Public
broadcasting
also
remains
critical
in
contributing
to
a
sense
of
national
identity
as
well
as
reflecting
the
cultural
heritage
and
diversity
of
Uganda.
The
Committee
is
also
mindful
that
in
countries
where
public
broadcasting
has
delivered
a
democratic
dividend,
the
government,
the
public,
civil
society,
and
the
political
class
have
all
played
a
key
role
in
holding
the
broadcaster(s)
accountable.
Systems
that
encourage
transparency
and
the
accountability
of
UBC
to
the
public
must,
therefore,
be
encouraged.
While
we
make
several
recommendations
in
the
report,
we
would
like
to
reaffirm
what
the
Review
Committee
believes
are
the
most
important
and
most
urgent
broad
reforms
required
at
UBC:
a
change
management
process
to
help
the
Board,
Management
and
staff
to
appreciate
better
and
together
embrace
the
true
mandate
of
a
public
broadcaster;
amendment
of
the
UBC
Act
to
turn
UBC
into
a
true
public
broadcaster
that
is
independent,
serves
the
public
interest,
and
is
accountable
to
the
public;
the
establishment
of
a
predictable
and
adequate
public
financing
mechanism
to
support
UBCs
long-term
planning;
and
the
restructuring
of
the
Corporation.
Finally,
the
recommendations
in
this
report
should
be
looked
at
holistically.
In
particular,
the
Review
Committee
believes
it
will
be
counter-productive
to
pour
public
money
into
UBC
without
addressing
the
legal,
technical,
governance,
management
and
human
resource,
as
well
as
programming
challenges
we
have
identified.
Some
of
those
challenges
require
money,
of
course,
but
others
revolve
around
fostering
the
right
mind-set.
Restructuring
and
change
management
are
critical.
The
Review
Committee
also
recommends
that
the
major
decisions
on
the
future
of
UBC
should
NOT
be
a
matter
between
the
Minister
and
the
Corporation.
They
should
involve
Cabinet,
Parliament,
political
parties,
civil
society,
and
the
general
public.
I
thank
you.