Questionaries for Need for uniqueness

(Academic purpose)
Name:

ID:

DEPT:

GENDER:

Scale: 1=Disagree 2= strongly disagree 3=Neither agree nor

disagree
4= Agree 5= Strongly agree

S
L
1
2
3
4
5
6
7
8
9
10
11
12
13

statement
I collect unusual products as a way of telling people Im
different
I have sometimes purchased unusual products or brands
as a way to create
I often look for one-of-a-kind products or brands so that I
create a style that is all my own
Often when buying merchandise, an important goal is to
find something that communicates my uniqueness
I often combine possessions in such a way that I create a
personal image for myself that cant be duplicated
I often try to find a more interesting version of run-of-themill products because I enjoy being original
I actively seek to develop my personal uniqueness by
buying special products or brands
Having an eye for products that are interesting and
unusual assists me in establishing a distinctive image
The products and brands that I like best are the ones that
express my
individuality
I often think of the things I buy and do in terms of how I
can use them to shape a more unusual personal image
Im often on the lookout for new products or brands that
will add to my personal uniqueness
When dressing, I have sometimes dared to be different in
ways that others are likely to disapprove
I give up wearing fashions Ive purchased once they
become popular
Yes

5 4 3 2 1

14
15

No
among the general public
Products dont seem to hold much value for me when they
are purchased regularly by everyone
When a style of clothing I own becomes too common
place, I usually
Yes
No
quit wearing it

Thank you