2

1.
2.
3.
4.
5.

1.
2.
3.

4.
5.

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2.

3.

4.

5.

39

x
20 (20 )
1.
.
.
.
.
2.
.
.
.
.
3.

. Discipline
. Knowledge
. Intelligence
. Responsibility
4.
.
.
.
.
5. Good Appearance
.
.
.
.
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6.
.
.
.
.
7.
.
.
.
.
8.
.
.
.
.
9.
.
.
.
.
10.
.
.
.
.
11.
.
.
.
.
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12. (Service Mind)
.
.
.
.
13. Service Mind
.
.
.
.
14.
.
.
.
.
15. Service Mind
.
.
.
.
16.
.
.
.
.
17.
.
.
.
.
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18.
.
.
.
.
19.
.
.
.
.
20.
.
.
.
.

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2.1
.. 2552

2.1.1 (Attitude Service Mind)



2.1.2 (Good Health)




2.1.3 (Good Appearance)

2.1.4 (Responsibility)

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2.1 (Good appearance)

:
2.1.5 (Discipline)



2.1.6 (Self-Confident)

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2.2
: www.islandbuzzy.com
2.1.7 (Knowledge)

2.1.8 (Good expression)

2.3
: www.everydaylife.globalpost.com
2.1.9 (Intelligence)


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2.1.10 (Timing)

2.1.11 (Initiative)


2.1.12 (Patience)



2.1.13 (Knowing of Foreign Languages)


1
2.1.14 (Honesty)




2.1.15 (Human Relation)

2.1.16 (Emotion Quotient)

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2.2

.. 2552

2.4
: www.worldclassproductionz.com
2.2.1


1)
2)
3)
4)

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2.5
: www.worldclassproductionz.com
5)
6)

7)
8)
9)
10)

2.6
:

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2.2.2


1)
2)
3)
4)
5)
6)

7)
8)
9)
10)



(Attitude)
(Positive Thinking)

(Service Mind)

2.7
:
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(Attitude) (Service Mind)

2.3

(Service Mind)

2.3.1
.. 2552 (Attitude)

(Norman L. Munn, 1971 : 71)

(G. Murphy, L. Murphy and T. Newcomb,
1973 : 887)

( 2542: 44)


()



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2.3.2

1) (Cognitive Component)


2) (Effective Component)

3) (Behavioral Component)

2.3.3
3
1)

2)
3)

3

(positive
thinking)


2.3.4





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(We Serve) (Service Above Self)

1)
1.1)

1.2)


1.3)


1.4)

1.5)


1.6)

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2.8
:
1.7)

1.8)
(Job Description)

1.9)

1.10)

1.11)

1.12)



1.13)


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1.14)




1.15)


1.16)

2.4
2.4.1 (Service mind)
Service mind
Service mind
Service mind

S =
E =
R =
V =
I =
C =
E =

Service
Smile

enthusiasm

rapidness

value

impression

courtesy

endurance

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Mind
M = make believe

I = insist
/
N = necessitate

D = devote

2.9
: www.universaltnt.com
Service Mind



Service Mind


-


-

Service mind


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2.10
:
2.4.2
(Service mind)
1)
1.1)
1.2)
1.3)
1.4)
1.5)
2)
2.1)

2.2)


2.3)

3)
1)

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2)

3)

4)
(Tip)

2.11
:
2.4.3
(Service Mind)



(Service Self)

( , 2555 : 67)
(Service Mind)


1)

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2)

3)

First Impression
4)


5)


6)




7)

8)
(Proactive)

Wow

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2.12
: www.hotelmanagementtutorial.com
2.5

4
2.5.1
1)
2)
3)
4)
5)
6)

7)
4
2.5.2



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1)
2)
3) (Quality of Services)

4)

2.13
: www.hr.sparkhire.com
5)
6)
7)
8)

9)

10)

2.5.3


1)

2)
3)
4)
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5)
6)
2.5.4
1)

2) (Public Spirit)

3)
4)
5)

2.14
: www.hr.sparkhire.com

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(Attitude Service Mind) (Good Health) (Good Appearance)
(Responsibility) (Discipline) (SelfConfident) (Knowledge) (Good expression)
(Intelligence) (Initiative) (Patience)
(Knowing of Foreign Languages) (Honesty)
(Honesty) (Human Relation) (Emotion Quotient)



(Attitude)

(Service
mind) 3 1)
2)
3)

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1
1.
............................................................................................................................. .................................
............................................................................................................................. .................................
..............................................................................................................................................................
2.
....................................................................................................................... .......................................
............................................................................................................................. .................................
..............................................................................................................................................................
3.
..............................................................................................................................................................
............................................................................................................................. .................................
..............................................................................................................................................................
4.
..............................................................................................................................................................
............................................................................................................................. .................................
............................................................................................................................................ ..................
5.
..............................................................................................................................................................
............................................................................................................................. .................................
............................................................................................................................. .................................
6. (service mind)
..............................................................................................................................................................
............................................................................................................................. .................................
............................................................................................................................. .................................
7. Service mind
................................................................................................................................... ...........................
..............................................................................................................................................................
............................................................................................................................. .................................

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8.
............................................................................................................................. .................................
..............................................................................................................................................................
............................................................................................................................. .................................
9.
............................................................................................................................. .................................
..............................................................................................................................................................
............................................................................................................................. .................................
10. 6
............................................................................................................................. ................................
.................................................................................................................................... ..........................
..............................................................................................................................................................

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2
1. Responsibility
..............................................................................................................................................................
............................................................................................................................. .................................
2. Self-confident
............................................................................................................................. .................................
..............................................................................................................................................................
3. Attitude
............................................................................................................................. .................................
................................................................................................................................................ ..............
4. Initiative
..............................................................................................................................................................
............................................................................................................................. .................................
5. Intelligence
............................................................................................................................................... ...............
..............................................................................................................................................................
6. emotion quotient
............................................................................................................................. .................................
.......................................................................................................................................................... ....
7. human relation
..............................................................................................................................................................
............................................................................................................................. .................................
8. Positive thinking
.............................................................................................................................................. ................
..............................................................................................................................................................
9. Service Mind
............................................................................................................................. .................................
..............................................................................................................................................................
10. Enthusiasm
..............................................................................................................................................................
............................................................................................................................. .................................

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3
1. 3 (Brain Storming)
(Role Play)
1.1 1 (Brain
Storming)
20
1.2
(Role Play)
10

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:

1.
2.
3. 5
: 1.

2.

3. 2
3.1
3.2
4.
: 1
: 1.
2.
3.

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x
20 (20 )
1.
.
.
.
.
2. Good Appearance
.
.
.
.
3.
.
.
.
.
4.

. Discipline
. Knowledge
. Intelligence
. Responsibility
5.
.
.
.
.
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6.
.
.
.
.
7.
.
.
.
.
8.
.
.
.
.
9.
.
.
.
.
10.
.
.
.
.
11.
.
.
.
.
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12.
.
.
.
.
13. Service Mind
.
.
.
.
14. Service Mind
.
.
.
.
15. (Service Mind)
.
.
.
.
16.
.
.
.
.
17.
.
.
.
.
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18.
.
.
.
.
19.
.
.
.
.
20.
.
.
.
.

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1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20

20

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2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20

20

73

.. 2552. (2552). : .
. (2555). . : .
. (2542). . : .
Norman L. Munn. Introduction to Psychology Boston: Houghton Mifflin (Munn, Norman
Leslie.)
Murphy,G. , Murphy, L, f Newcomb, T. (1973). Experimental Psychology New york: research in
Visual and Enviromental Education, 1(2)

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