IDEO Product Development Case Analysis

History
IDEO is an international design and innovation consulting firm founded in 1991 through
the merger of four established design firms: David Kelle, London-based Moggridge Associates
and San Franciscos ID Two and Matrix Product Design. With offices in the United States ,
London, Mumbai, Munich, Seoul, Shanghai, Singapore and Tokyo, it has recently been ranked
#10 on Fast Companys list of the Top 25 Most Innovative Companies, has won 38 Red Dot
awards, 28iF Hannover awards, and more IDEA awards than any other design firm. It is also
ranked #16 on Fortunes list of 100 most-favored employers by MBA students and has been
awarded the Smithsonian Cooper-Hewitt National Design Museums National Design Award for
Product Design