Corporate Prole

Getting to Know Etiqa

Welcome to the world of Etiqa!
We are a young team of energetic individuals who come together as one under the Etiqa
brand to be of service to you.
We set out to change the insurance and takaful landscape in 2007 when the new Etiqa
brand was launched and we have done just that. You see, Etiqa is about people, not just
policies and processes. We are breaking down boundaries in insurance and takaful to
make life easier and tangibly richer for everyone.
In 2005, Maybank Ageas Holding Berhad (formerly known as Mayban Fortis) merged with
Malaysias largest national insurer known as Malaysia National Insurance Berhad (MNI) and
its subsidiary, Takaful Nasional Sdn Bhd (TN), Malaysias premier takaful provider to form
the new brand, Etiqa.
Etiqa became the single master brand for all conventional and takaful businesses under
Maybank Ageas. The operating entities are grouped under two anchor companies for
Conventional and Takaful, respectively Etiqa Insurance Berhad and Etiqa Takaful Berhad.

Today, Etiqa is a true multi-channel distributor of Insurance and Takaful products via its
15,200 agency force, 28 insurance and takaful branches, more than 400 Maybank
branches, ATMs and other third-party banks, providing full accessibility and total
convenience to customers, unmatched by any other.
Backed by Maybank, Malaysias largest bank, Etiqas rock solid financial standing puts it in
a good stead to becoming the No. 1 insurer in Malaysia. Etiqa is already in pole position for
the takaful businesses with a market share of 39.6% and is currently ranked No. 1 in
Combined Insurance and Takaful businesses for both Life/Family (new business) and
General policies.

What Makes Etiqa Different!

The brand and the people!
This is what makes Etiqa so unique. Guided by our
brand platform of Humanizing Insurance and
Takaful, we subscribe to four guiding principles
which influence and inspire our attitude and
behavior.
These four brand attributes motivate and encourage our
people to break free from the confines of convention and
work together to generate solutions that empower a
richer quality of life for everyone. They shape the way we
perform our daily activities, the way we develop our
thinking and the way we behave and interact with our
customers, partners and each other. At Etiqa, we have
gone back to basics, subscribing to the original meaning
of insurance and takaful, where it is about people,
helping them protect their assets, maintain their
lifestyle and build a better future.
At Etiqa, we have pride in our brand and we uphold our
brand promise as we work together with our partners to
deliver better and more innovative solutions. Our people
are equipped with a sense of professionalism aiming
to give you the very best value with the expert advice,
guided by integrity we believe in being upfront and
straightforward with you, driven by courage our people
are not afraid to make decisions and recommendation
and moved by empathy we do understand how you
feel. Most importantly, we place people over policies,
constantly challenging ourselves to make things simpler
and more effective for you.

Our Brand Attributes

Performance With Conscience
The first pillar motivates us to perform well, without turning a
deaf ear to our conscience. We are a people-centric company,
therefore our growth depends not only in the sale of policies,
but in the way we care for people and the community. It is how
we respect the rules as we create solutions that revolutionize
the industry.

Hand-in-Hand
We recognize that strong partnerships are vital to
our success. We form mutually beneficial and
lasting partnerships with companies, families and
individuals through our solutions and value
creation. We aim to be always close at hand so we
can offer full accessibility and convenience to all
our partners.

Rock Solid
We are backed by one of the countrys financial pillars
Maybank, coupled with the rich expertise of our foreign
partner Ageas as well as our rich history in takaful,
bancassurance and conventional insurance. This powerful
combination provides us with the financial stability and
capability to insure some of the countrys largest icons in
the land, sea and sky. Were always ready to share our
experience and knowledge to help the industry progress
as a whole, while recognizing that Etiqas future will be
written by us.

Crystal Clear
Transparency and honesty are what we offer. We simplify
processes and procedures, and reduce the fine print so
our customers and partners will know exactly what
theyll get, when theyll get it and how to get it. We are
ready to be creative, innovative and bold.

Our Achievements
Yes! We love winning awards. Our brand awareness is now at a commanding 81% and over
the years, we have won a multitude of awards including:
Most Outstanding Takaful Company 2008, 2009, 2010, 2011 &
2012, Kuala Lumpur Islamic Finance Forum (KLIFF)
Best Takaful Marketing (Asia) 2008, 2012 & 2013, International
Takaful Summit
Best Bancatakaful (Asia) 2009, 2011, 2012 & 2013 International
Takaful Summit
Best Group Business Operator 2010, Malaysia Takaful
Association Awards
Silver Award Best Contact Centre Manager 2010, Contact Centre
Association of Malaysia (CCAM)
Bronze Award Best In-House Contact Centre 2010, Contact
Centre Association of Malaysia (CCAM)
Best Takaful Company (Asia) 2011 & 2012, International Takaful
Summit
Best Takaful Institution 2012 & 2013, The Asset Triple A Islamic
Finance Awards
Best Takaful Operator in Asia 2011, Islamic Business & Finance
Best Takaful Company 2012, Global Islamic Finance Awards
Silver Award for Best In-House Inbound Contact Centre 2012,
Contact Centre Association of Malaysia (CCAM)
Bronze Award for Best Contact Centre Manager 2012, Contact
Centre Association of Malaysia (CCAM)
Best Takaful Provider 2012 & 2013, Islamic Finance News Awards
Best Non-Life Insurance Company in Malaysia 2013, World
Finance Insurance Awards
Best Takaful Company in Southeast Asia 2013, Alpha Southeast
Asia Deal & Solution Awards
Top Agency Takaful Provider (Family) 2013, Malaysia Takaful
Association Awards
Gold Award Best Contact Centre Professional 2013, Customer
Relationship Management & Contact Centre (CCAM)
Best Takaful CEO of the Year 2014, International Takaful Summit
Best Corporate Social Responsibility 2014, Malaysia Takaful
Association Awards

What Can We Do For You?

Etiqa covers a wide array of risks both retail and corporate, from simple daily protection
to the more complex enterprise solutions. We are all under one roof, insurance and takaful,
life/family and general.

Local Knowledge

International Expertise

We are one of the leading local

insurers, as a home-grown
group, we have extensive local
knowledge which puts us in a
strong position to advice you
better, forming a formidable
partnership that is mutually
beneficial.

We are a joint-venture company, 70% owned

by Maybank and 30% by Ageas. Ageas is an
international insurance company with a
heritage that spans over 180 years and is
focused on Europe and Asia. Ageas large
repository of experience and is a key
contributor to Etiqa in terms of knowledge
transfer and expertise.

We are experienced in insuring

large risks, complex risks and specialized risks.
Our key areas of specialization include:
Communications Corporate Risks
Manufacturing
Engineering
Transportation
Reinsurance

Professional Risks
Marine
Retail/Shop & Services Energy
Property/Construction & Liability

Underwriting

Claims

Our local underwriting expertise

is unrivalled. This coupled with
the large capacity that we have
to underwrite large risks gives
us the added advantage in the
local market.

We know that efficient and professional

claims handling is essential. This is
facilitated by claims personnel who are
experienced and dynamic, who will ensure
quick settlement of claims for business
continuity.

Why Etiqa As A Partner

We are comprehensive

Reputable brand

We have both insurance and takaful

under one roof with life and general
businesses in both.

We are well known with 81% brand

awareness in the Malaysian market in
2013, we have high brand equity
which is great for opening doors.

Proven track record

Our expertise

We insure some of the countrys top

icons and the confidence of such
testimonials prove that we are able to
handle large risks.

We have the best of the best with us.

Our Underwriting experts are some of
the finest in the country. Our Account
Managers will go the extra mile for
you. Our Claims Guys are recognized
for their efficiency and dynamism.

Our solid backing

We are a member of the Maybank
Group. Our financial standing is rock
solid. We were recently awarded A for
Etiqa Insurance Berhad and A- for
Etiqa Takaful Berhad by Fitch Ratings.
We are continuously maintaining and
enhancing our standards in efficient
capital
and
balances
asset
management practices. With a strong
Capital Adequacy Ratio (CAR), we will
be able to withstand any adverse
financial scenario and surpass the
criteria set out in Risk Based Capital
(RBC) a capital adequacy framework
for insurers and reinsurers.

Our people
Etiqa as an insurance and takaful
company is different, constantly
challenging ourselves to bring Etiqa to
greater heights. We have a culture that
is unique and our people are young
and dynamic, willing to make a
difference and give new life to what is
known as a staid and uninteresting
industry. We also have our very own
Etiqa Academy, the very first in
Malaysia
to
provide
in-house
insurance and takaful training
programs.

We are Malaysias leading corporate insurer. We also provide cover for

risks on land, sea and in the air. We are proud to be associated with the
Petronas Twin Towers, AirAsia, Malaysia Airlines, MISC and many more.

Etiqa Insurance Berhad (9557T)

Etiqa Takaful Berhad (266243D)
Level 19, Tower C,
Dataran Maybank,
No. 1 Jalan Maarof,
59000 Kuala Lumpur,
Malaysia.
T +603 2297 3888
F +603 2297 3800
E info@etiqa.com.my
www.etiqa.com.my
Etiqa Oneline 1300 13 8888