Interview Questions on Marketing position are

1. What is Marketing 'or Define Marketing in your own words

2. How to sell the product to a new customer

3. If get Selected, What will be your first Task as a Marketing Executive?

4. Explain why you think you are suitable for the position of Marketing Executive?

5.Why should I hire you?

Other questions students have been asked at marketing interviews:

About your study, work experience and skills

 Why did you choose your degree subject? What do you like about it. What do you find
difficult? (Taylor Nelson Sofres)
 Why I had chosen to study at Kent?
 Why did you choose your ‘A' levels?
 How important do you think it is to be right? (Cable & Wireless)
 Detail a current affairs story about which you feel particularly strongly. (Cable & Wireless)
 How confident did you feel in your own ability before starting a job? (Cable & Wireless)
 How do you convince someone you are right even if they are adamant that they are right?
 How confident are you in dealing with numbers?
 How do you feel at the start of the term about the work and pressure that you face?- and at
the end? how do you manage your work? (Cable & Wireless)
 How do you manage your time? (Taylor Nelson Sofres)
 Do you ever have more than one piece of work on the go at any time? (Cable & Wireless)
 Have you got customer service experience? How I dealt with problems such as irate
customers?
 How do you cope under pressure? (Orange)
 What is your greatest strength? (3M & MORI)
 What are your weaknesses? (MORI)
 Describe yourself in 5 words. (MORI)
 How would your friends describe you? (3M)
 See our Answers to 150 common interview questions page

Questions about the organisation. Make sure you do LOTS of research! See our Commercial Awareness page for help with
answering these questions

 Why do you want to work for us? (3M, MORI & Taylor Nelson Sofres)
 Why do you want to enter marketing? (3M)
 Why do you want market research? What area are you interested in and why. (MORI)
  Why do you want to go into market research? (Taylor Nelson Sofres)
 Who else have you applied to.  (Taylor Nelson Sofres & MORI)
 What do you know about us?
 What do you think you would do when you begin to work for us? (MORI)
 What would you like to get out of working with us? (MORI)
 Why do you think you are particularly suited to/what appeals to you about marketing? (Cable
& Wireless)
 What do you look for in choosing a company/job to apply to? (Cable & Wireless)
 Tell us about a recent marketing campaign of our company and how it contributed to our
brand identity? (Orange)
 What relevant skills for market research has your degree subject provided you with. ? (Taylor
Nelson Sofres & MORI)


Competency Questions. See our competency applications and interviews page for help with these.

 Give an example of when you were a leader in a group.

 Give an example of when you have had to motivate people.
 Give an example of when you worked effectively in a team.
 Give an example of when you have met resistance to your opinion. how was it resolved?
 Tell us about a circumstance when you adapted to a changing situation?   

GROUP EXERCISES AND OTHER COMPONENTS

 Numerical test lasted 21 mins. Verbal test lasted 15 mins. Numerical test consisted of
interest rates, exchange rates, GDP. Verbal test were short business related passages. Had to
answer from true, false and cannot say.
 Verbal test: multiple choice questions asking the individual to read a press release about a
company then highlight the points which were correct.
 Numerical test – issued by a company called SHL.   Get 3 example questions which are gone
over with you for mistakes. 40 mins. long.   Taken with two other candidates. 35 questions. 
Based on analysing data from groups. Calculators provided.
 Numerical, statistical, attention to detail, personality and report writing tests. Each between
15-25 minutes. (Market Research Interview)
 Case study and presentation: we had to read a case study and results from a survey and
present the results to 5 members of staff as a group. (market research)
 See our teamworking page for help with these

TIPS FROM KENT GRADUATES

 Take your time. Keep your answers to a reasonable length. Each competency question was
covering a key area.
 Make sure you have a copy of your application form in front of you - and notes! (telephone
interview)
 Make sure you read through your application answers beforehand. Interview was entirely on
soft skills.  
 Make sure your CV and covering letter is good: they interviewed only 15 from 400 applications
for 6 jobs but I was offered a job! (Mori)
 Very friendly, very organised, nice company to work for. (Mori)
 They do not expect you to know which area of research you wish to go into: got the feeling it
decreased employability if you were specific. (Taylor Nelson Sofres)
 Numerical test – 35 mins. Mainly questions from graphs and tables i.e. percentages. If maths
is not your strong point then do practise numerical tests as it was very difficult. See our
practice aptitude tests. However they do not expect you to answer them all. Most people
answer about 10-15. They did state that it depended on your strengths i.e. if you had strong
qualitative skills but performed poorly in maths test – not to worry. (market research)