Rumneeks Media Pitch Matrix

Business Vancouver
Technology
Innovation YVRs innovator program and how our inventions such as the
development of BorderXpress Automated Passport Control Kiosks, which
have reduced border wait times by over 50% which has significantly
impacted the airport sector by improving the global travel experience.
Passengers use self-service kiosks to enter information which is sent by
encrypted transfer to the government agency, which then returns a response
in a matter of seconds. First introduced at YVRs own U.S. pre-clearance
facility in May 2013, BorderXpress has been embraced by airports, airlines
and travellers around the world. To date, more than 700 kiosks have been
deployed at 25 airports throughout North American and the Caribbean,
collectively helping more than 50 million passengers safely and quickly clear
the border. There has been more than 1000+ kiosks sold, more than any
other provider. This is a key contributor to what is called non-aeronautical
revenue, stemming from revenue streams outside of the core of their
business. By utilizing the creativity and innovation of employees, YVR is able
to let these ideas grow into inventions that make the travel process easier in
Vancouver, but also have the ability to spread on a global scale. With an
internal platform titled the innovation garden,

Trade
New flight to Dehli opens up possibilities for trade between India and
Vancouver.
From the Vancouver Sun: After Paris, it was probably the most-requested
direct flight destination, Richmond said. The comments from the business
community, even from the (Indian) consulate about how we can get this up
and running, make this a very big development for us.
Projections show the flights will add 94 jobs in B.C. and $5.4 million in GDP
annually, as well as $1.9 million in taxes and $3.4 million in wages.

But its the intangibles that comes with a direct air link that will have the
biggest potential, Richmond said.
Whats really exciting is, what other business opportunities will occur here
that we cant even imagine right now? he said. What can be sold back and
forth with a direct flight? What transfer of knowledge in sectors like the hightech industry can happen?
People who benefitted from this**
Diversity
Prime Minister Justin Trudeau has already shown his stance on diversity in
the workplace, selecting the first gender-balanced cabinet in Canadian
history, to reflect A Cabinet that looks like Canada!
With October being Global Diversity Awareness Month, it brings up the
question: How important is diversity in the workplace?
Take the example of Vancouver International Airport, which makes reflecting
the diversity of our city a mission.
YVR has an Employment Equity and Diversity team that hosts events
throughout October in celebration of Diversity Awareness Month. This team is
a joint committee of employee and employer representatives, implementing
their Employment Equity Program. Their objective is to develop fair,
equitable and barrier free employment practices to all.
Not only do they have a coalition of workers, working together to raise
awareness of available diversity initiatives and resources, but they even
provide extensive training and education for workers on diversity and respect
in the workplace. From Queer Competency Training, to Disability Simulation
Training, to presentations on diversity by special speakers, employees are
given the opportunity to learn about the differences they see in their
workforce, their airport, and throughout the country.
It doesnt stop at awareness programs at YVR. On an organizational level,
there is a commitment to employment equity that runs from the hiring
managers, the VP of Human Resources, to the CEO, who publicly reports on
progress in terms of diversity and respect in the workplace.
YVR looks for occupational gaps in the workforce to set specific hiring
targets. Targets are created for four designated groups including women,

Aboriginal Peoples, persons with disabilities and members of visible

minorities.
Canada has a diverse population of individuals from very different walks of
life. Organizations in our community such as BCs airport work to reflect this
notion, and its fitting, during Diversity Awareness Month, for other
companies to take steps to follow suit.
By fostering inclusion and a positive attitude towards diversity, YVR has
gained much success on an organizational and even global scale. If were
asking how important diversity in the workplace truly is; YVR was named the
Best Airport in North America 7 years in a row, so it seems as though they
must be doing a few things right.

Human Resources/Globe and Mail

When stuck in the whirlwind of a busy work schedule, filled with deadlines
and upcoming events, its difficult to remember to take time to get away
from your desk. YVR has made it a mission to ensure workers mental and
physical wellbeing is not forgotten in midst of the work week.
Free health classes zumba, yoga, bootcamp classes
PACE
Fruit CLUB!
Corporate Challenge
Random sports stuff fun

Work Place Safety Trade Publications

A team dedicated to health and safety to ensure that workers, no matter the
level of risk involved in their job, are given adequate means to be safe in
their work. Safety, being one of the key values of the Airport Authority, the

company that operates the airport, is not something that is taken lightly, and
safety is put before all else regardless of the perceived risk of a task.
Reminding workers to care about their own safety and that of their coworkers
is a constant reminder throughout various levels of the organization, even in
low risk departments.

RAMPING Minds
Queer Competency Training
Safety Training
First Aid Training
Conflict Resolution Training
Innovative ways we are progressive in this area
Environment and Sustainability
YVR Environment Team
Waste Wars - "Vancouver Airport Authority won the outreach award for their
Waste Wars project, designed to increase composting from airport food and
beverage tenants while reducing overall solid waste. This project involved a
robust airport tenant training and engagement program... This project has
contributed towards the airports commitment of 50% waste diversion from
landfills by 2020."
The YVR Environment team laid waste to the competition at the Airports
Council International - North America Environmental Achievement Awards
when they took home the top prize in the Outreach, Education and
Community Involvement Category for our Waste Wars program.
In addition, YVR also attempts to reduce the amount of waste it puts into the
environment by having over 400 recycling bins throughout the airport,
encouraging passengers and employees alike to properly handle waste. YVR
also uses solar energy to heat water, as well as having the lighting and air
conditioning controlled by sensors. Lighting will dim on its own when it gets
dark or turn off when the sun is out. Air conditioning and heating is also
controlled by the number of passengers in the terminal, adjusting to be
cooler during busier times. Escalators are also designed to save energy when
not in use, moving at a slow pace until someone steps on or near them. 76%
of the taxi fleet at YVR is hybrid, and there are car charging stations

available for people who need them. In addition there are solar panels on the
roof of the Domestic Building, as well as the Airside Operations Building.
Environment is also one of YVRs main investment pillars, that has them
investing money into foundations such as ____ ___ _____

Economy
With the regular addition of routes and services, YVR has created numerous
benefits for BCs economy, including adding new jobs and revenue. route
round-up
Human Resources
YVR has an excellent health and wellness program which includes yoga for
employees twice a week at lunch, as well as regular bi-weekly boot-camp
sessions. YVR encourages employees to enjoy healthy, balanced lifestyles by
providing opportunities that promote exercise, education, environmental
sustainability and community involvement. YVR takes the health and
happiness of their employees seriously and provides a variety of ways for
people to get active.

Human Resources
myLearning program offers lots of opportunities for Airport Authority
employees to get their hands on a number of things
Your Business
Top 5 secrets to a successful Business
A Piece by CEO Craig Richmond on some of the reasons/ways we made YVR
the best airport in NA 7 years in a row.
Similar to this : http://www.bcbusiness.ca/5-essential-principles-to-help-yourbusiness-thrive
Stick to the core values as an organization, and have these values guide
decision making.
Make change an open, fair inclusive and transparent process 2037

Cross-departmental team work it takes a lot to fuel a well-oiled machine

Creating a world class sustainable airport taking into account our
environmental footprint while still getting passengers from point A to point B
Innovation Garden

Hospitality and Tourism

https://www.biv.com/article/2016/10/hotel-social-media-use-evolvesgeofencing/
How crucial is it in todays day and age to provide prompt responses to
customer inquiries, complaints, and suggestions, but also take initiative to
personally make their visit more enjoyable. From taking a disgruntled
customers Tweet to physically greeting them at their gate, a negative
encounter can be transformed into a positive one.

Media and Marketing

While most community outreach is done by companies trying to get the
public familiarized with their brand, YVR differentiates itself by delivering its
community outreach program across the summer. Why would an airport
benefit by participating in events throughout the local community? As BCs
airport, it is important for YVR to offer opportunities for engagement and
interaction within the local community. In order to become a better airport
they first need to get people thinking about YVR not just as an airport, but as
a member of the community, the faces behind the brand.
Having a community outreach program can help market and promote new
operational things, such as the announcement of new airlines or destination
from the connecting hub that is YVR. Or, community outreach can simply
involve individuals getting out into the community, having conversations
with the people their organization serves, to help make the airport and the
organization as a whole better.

Daily Hive

Arts
Top Five Places to see art for free
YVR has 7 art pieces that are pre-security and available for any visitors to the
airport to see. The YVR Art Foundation and our curator is in charge of these
breathtaking pieces.
Free Vancouver Art Tour

- McArthur Glen Outlets

Food
YVRs hidden treasure Flying Beaver Bar and Grill located at South Terminal.
This is the perfect place for comfort food like burgers, pizzas or brunch, or to
grab a beer with views of sea planes from the patio.
Do a review with pictures of food/location
Interview owners/some people at the restaraunt

News
YVRs third annual I CAN Fly event in partnership with Canucks Autism
Network offers families with children living with autism the chance to
experience what its like to travel via an accessibility tour at YVR. From
arriving at the airport, to checking in, and boarding a flight this is an
opportunity to decrease anxiety associated with flying and to build
confidence in a controlled environment to help with future travel success.
YVR has three investment pillars, and accessibility being one of them, we are
proud to partner with CAN to help make our airport, and the idea of travelling
more accessible for some families.

News

Green Coat Volunteer program has been going on at YVR for more than 25
years, with many of them having history in the aviation industry, tourism, or
with the airport. Here is the story of one Green -Coat that has worked at the
airport for ___ years.
Lilly
Former CEOs of different companies
Paul Sutherland The Man
General
5 Things You didnt Know about BCs Airport
Nature theme carpets are patented
Accessibility pet relief stations, speakers, tiles etc
Sustainability various initiatives we undertake to be sustainable
Wildlife Management Team dogs and birds
In 1931 there were no runway lights or control tower, they radioed out to the
residents of Richmond drove their cars up to the runway and turned their
headlights on to land planes at night.

General
5 things to do in Vancouver today
Take a free tour of Vancouver International Airport with the Explorer Tour
program. Get a firsthand look at all things YVR with a pre-security tour of the
airport, detailing YVRs art, history and operations.

Food
The five best food options at YVR:

Why wait until you arrive at your destination to enjoy the cuisine of another
city or country? YVR offers food options that send you around the world with
their global flavours
Here are a few destination inspired delicacies: BC INSPIRED DELICACIES
Hanami Japanese favourites such as sushi, udon and bento boxes with Dim
Sum, with a full service restaurant and fast food retailer as well.
Famous Famiglia Pizzeria known as New Yorks favourite Pizza. Enjoy the
delicious and authentic New York Style pizza, baked Stromboli and nutritious
salads.
Thai Hang Vietnamese cuisine, signature spring rolls, rice noodle soups and
lemon grass chicken.
White Spot With White Spot being a BC signature, make it your last taste of
BC as you leave the province. With a Triple O burger, BC Chicken Burger, a
signature White Spot Pirate Pak for the kids, or a classic milkshake, make
your trip to BC complete.
Rice Tales serves a variety of authentic style Asian cusine such as hot and
cold rice, noodle, seafood and meat dishes, prepared fresh and with a
healthy twist.
Veras
Pajos

General
Top 5 places to study across Vancouver:
1.) YVR looking for a quiet place with free wifi, thats open 24/7, with 24
hour food and washrooms to cram for your next exam? The often
overlooked gem, Vancouver International Airport, is a great place to
get lost in your books. Study above the food court in the International
Terminal, or in front of the Spirit of Haida Gwaii: The Jade Canoe statue
if youre into having scenic views while you study. Take a study break
to watch planes take off if youre studying at the observation deck, and
grab a snack or coffee into the wee hours of the morning to keep you
pushing through your exam season blues.

Daily Hive or BC Business Lifestyle Section

Lifestyle
5 Places to Stop for Happy Hour at YVR

KOHO Restaurant and Bar (International Pre-Security)

KOHO has a wide selection of food and beverage options to catch before a
flight or after picking up friends and family. Enjoy appetizers such as
mussels, chicken wings or nachos, or the special YVR burger with a Koho
classic Martini or BC Wine.
Palomino Bar & Grill (Domestic Post Security)
For signature Milestones menu items with a twist, visit Palominos casual
dining room and bar, where you can get BC wine or a Sky High Bellini,
which is exclusive to YVR locations, while enjoying starters and share plates,
big salads, steaks and prime rib.

Canucks Bar and Grill (US Post Security)

If youre looking for a place to catch the game before you catch the flight,
head on over to Canucks Bar & Grill for premium spirits, wine by the glass or
beer on tap while watching the large TVs. If youre looking for a last minute
souvenir, you can also purchase NHL merchandise such as jerseys, t-shirts,
hats and novelty items.

Jetside Bar Fairmont (Fairmont Pre Security)

A great place for a stopover, head over to the Jetside bar at the Fairmont for
a selection of carefully selected wines, beers and spirits while enjoying the
astounding views of the BC mountains and the runways.
Lift

Vino Volo
Flying Beaver