MINI MARKETING PLAN

Children will maximize their development through the power of

Vision Statement: _________________________________________________
music therapy to motivate, stimulate, and facilitate positive change.
________________________________________________________________

________________________________________________________________
Obtain at least 1 new contract to do an ongoing
SMART Marketing Objective #1: ______________________________________
group music therapy or early childhood music class with a facility/preschool/daycare.
________________________________________________________________

________________________________________________________________
I specialize in early childhood development, have
Positioning and differentiation: _______________________________________
extensive experience in leading music groups for both typical and special needs children, I
________________________________________________________________

________________________________________________________________
work solely in the North Valley
young children with or without special needs
Target market: ____________________________________________________

________________________________________________________________
Preschool/Daycare- $60 for 30 min, $75 for 45 min, special pricing for "back to back "
Pricing: __________________________________________________________
sessions of $100 for two 30 min sessions.

Special needs group music therapy- $125 for 8 sessions per

Tactics in achieving Objective #1:

Description

Research local pediatric therapy

facilities, preschools, daycares

Planned and
scheduled by

Achieved
by

End of January

End of March

2017

2017

End of April

via cold call, email, or actual visit

2017

2017

therapy/early childhood music class

-creation of detailed
list of facilities,

-make contact with

End of February

to discuss adding a group music

Measured by

preschools,daycares

Reach out to researched facilities

Meet with potential "decision maker"

child (up to 10 children)

several places on
list
-meeting with "key

End of March

End of June

2017

2017

decision maker" to
write up a contract

*assumed Business Goal is to grow revenue

MINI MARKETING PLAN

children with special needs will maximize their development through the power
Vision Statement: _________________________________________________
of music therapy to motivate, stimulate, and facilitate positive change
________________________________________________________________

________________________________________________________________
SMART Marketing Objective #2: ______________________________________
Obtain at least 2 new "individual" clients from a "pool" of
clients that have attended a "group music therapy" session in the past from me
________________________________________________________________

________________________________________________________________
Positioning and differentiation: _______________________________________
I'm a "home-based" music therapist-so "I come to you" to provide
services. Specialize and have expertise in working with children with special needs. I provide services
________________________________________________________________
in the North Valley whereas other music therapists work in the South East Valley
________________________________________________________________

Target market: ____________________________________________________

Previous clients that have attended one of my group music therapy sessions
________________________________________________________________
Pricing: __________________________________________________________
$65 per 45-minute weekly session
Tactics in achieving Objective #2:
Description

Planned and
scheduled by

Achieved
by

Email at least 5 to 10 previous clients

End of January

End of March -potential clients

who attended one of my group music

2017

2017

therapy sessions

Measured by

emailing me back
with possible interest

Follow up via email and a phone call

End of February
to the 5 to 10 clients I previously
2017

End of April

-Having conversations

2017

with potential clients

emailed

via phone

Set up at least 2 "initial" consults to

End of March

End of June -Having started at

discuss clients needs with parent

2017

2017

and how music therapy could help

least 2 new "individual"

clients

*assumed Business Goal is to grow revenue

MINI MARKETING PLAN

children with special needs will maximize their development through the power
Vision Statement: _________________________________________________
of music therapy to motivate, stimulate, and facilitate positive change
________________________________________________________________

________________________________________________________________
Obtain relationships with 5 new referral sources
SMART Marketing Objective #3: ______________________________________
within the next 6 months
________________________________________________________________

________________________________________________________________
Provide "home-based" services-"I come to you". Specialize
Positioning and differentiation: _______________________________________
and have expertise in working with children with a variety of developmental disabilities. Knowledge and
________________________________________________________________
extensive experience in using a variety of techniques including neurological principles, ABA, and child development.
________________________________________________________________
Other experts in the field that work with children with developmental disabilities
Target market: ____________________________________________________
including Speech, OT, PT, ABA therapists, Developmental Pediatricians, Special Needs Organizations,
________________________________________________________________
Special Needs Parent Support Groups
Free Presentations at their facilities
Pricing: __________________________________________________________

Tactics in achieving Objective #3:

Description

Planned and
scheduled by

Achieved
by

Send emails out to local pediatric

End of January

End of March

therapy facilities(Speech,OT,PT,ABA)

2017

2017

developmental pediatricians & psych

Doing a formal presentation at 2-3
facilities/organization/parent groups

Attending at least 1 health fair/

major special needs event as a vendor
with my own booth

Measured by
-email responses
showing interest in
learning more
After presentations,

End of February

End of April

2017

2017

End of March

End of June

2017

2017

they ask for brochures

and agree to refer me
At vendor fair, at least
5-10 ppl. show interest
and take brochures

*assumed Business Goal is to grow revenue