This study aimed to check the visibility and distribution efficiency of various Fortune products at retail outlets in Lucknow. Researchers conducted a structured observation survey of general stores, departmental stores, and provisional stores in the city, visiting various retail outlets each day to collect data on stockpile levels of Fortune products from the structured survey form.
This study aimed to check the visibility and distribution efficiency of various Fortune products at retail outlets in Lucknow. Researchers conducted a structured observation survey of general stores, departmental stores, and provisional stores in the city, visiting various retail outlets each day to collect data on stockpile levels of Fortune products from the structured survey form.
This study aimed to check the visibility and distribution efficiency of various Fortune products at retail outlets in Lucknow. Researchers conducted a structured observation survey of general stores, departmental stores, and provisional stores in the city, visiting various retail outlets each day to collect data on stockpile levels of Fortune products from the structured survey form.
Objective of the study: - To check the visibility of various
Fortune products at various retail outlets in Lucknow. Also to check the Distribution efficiency of the products. Nature of the Study: a) Survey: (i) Structured Observation The target population of the study is various retail outlets (General Store, Departmental Store, Provisional Store) of Lucknow. On a day, a structured survey form is duly filled from various retail outlets in the allotted area. The purpose is to collect the data regarding various stockpiles of Fortune products.