GOAL PROGRAMMING

Alifa Alma Adlina

4413100052

LP model - possible to meet all goals

Exposures to various groups per unit of advertising

Sports ad Game showNews showSitcom ad Drama ad Soap opera ad
High-income me
7
3
6
4
6
3
High-income wo
4
5
5
5
8
4
Low-income peo
8
6
3
7
6
5
Cost/unit

120

40

50

40

60

40

2
<=
2.000
<=
10

0
<=
0.000
<=
10

2
<=
2.000
<=
10

0
<=
4.000
<=
10

2
<=
3.333
<=
10

0
<=
0.000
<=
10

Advertising plan
Minimum ads req
Number purchas
Maximum ads al

Budget constrainTotal cost

700
Goals for numbers of exposures
Exposures
High-income me
62.000 >=
High-income wo
64.667 >=
Low-income peo
70.000 >=

Budget
<=
700

65
72
70

Sensitivity to budget (to see how large it must be to meet all goals
$B$26
$B$27
$B$28
700 Not feasible
725 Not feasible
750 Not feasible
775
65.000
72
70
800
65.000
72
70
825
65.000
72
70
850
65.000
72
70

oap opera ad

Range names used:

Budget
Exposures
Goal
Maximum_ads_allowed
Minimum_ads_required
Number_purchased
Total cost

LP model - possible to meet all goals

Exposures to various groups per unit of advertising

Sports ad Game showNews showSitcom ad Drama ad Soap opera ad
High-incom
7
3
6
4
6
3
High-inco
4
5
5
5
8
4
Low-income
8
6
3
7
6
5
Cost/unit

120

40

50

40

60

40

2
<=
2.000
<=
10

0
<=
0.000
<=
10

2
<=
5.000
<=
10

0
<=
2.250
<=
10

2
<=
2.000
<=
10

0
<=
0.000
<=
10

Advertising plan
Minimum ad
Number pu
Maximum ad

Budget cons
Total cost
700

Budget
<=
700

Goals for numbers of exposures

Exposures Amt under Amt over gBalance
High-incom
65.000
0
0
65.000 =
High-inco
60.250
11.75
0
72.000 =
Low-income 58.750
11.25
0
70.000 =
Deviations from goal (amount below goals, or 0 if currently meeting goal
Deviation under
Already obtained
HIM deviati
0.00 <=
0
HIW deviat
11.00 <=
11
LIP deviati
11.25 <=
70

65
72
70

Range names used:

Budget
Exposures
Goal
Maximum_ads_allowed
Minimum_ads_required
Number_purchased
Total cost