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ANIQUE WALTERS / PHOTOGRAPHY & VIDEO R.3

A N I Q UE WA LTE RS / P HOTO GRA P HY & V ID EO

LOOK & FEEL.

ANIQUE VALUES PROGRESSION, PERSONAL
DRIVE, AWARENESS AND REL ATIONSHIPS.
The photography and video of the brand create visuals that speak to a diverse
group of people and their lifestyles. The imagery should feel minimal and real,
captured in an artful, lifestyle approach. The style can evolve and change to
reflect how we grow as people. The first motif for the brand will use a black and
white aesthetic. The energy of the brand is flexible and honest, and the visuals
should compliment that with an openness to all walks of life and individuality.

A N I Q UE WA LTE RS / P HOTO GRA P HY & V ID EO

THE SHOOT.
ARTFUL ANATOMY.
Photography & Video for the first motif will be shot in black and white with shallow
depth of field to convey intimacy, and the video at a high speed to slow down the
movement. The composition and cropping of images will be abstract to focus on parts
of the body. Overall, the imagery will capture the beauty and physicality of the body and
natural movement in a non sexual way. This two-day shoot is designed to use
photography and video to tell stories of the evolution of form and restoring movement.
Day 1 will tell Aniques story through an interview about her beliefs, philosophy and how
she approaches treatment and preventative care.
Day 2 will use models to help visualize her story, using her interview as a voice over.
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A N I Q UE WA LTE RS / P HOTO GRA P HY & V ID EO

THE MODELS.
THE STORIES WE LIVE.
We will only be working with Aniques inner circle and patients. We want the
bodies to be real stories capturing their true physical struggles and journey.
Photography / 6 to 8 models
Still images focusing on obscure body parts.
Video / 6 to 8 models
Physical storytellers visually set to Aniques voice over.

A N I Q UE WA LTE RS / P HOTO GRA P HY & V ID EO

THE SHOT LIST.

CAPTURING MOVEMENT.
Each shot list will be tailored to the specific talent and their personal
ailments and physical story. Once casted, we will begin collecting
information and building their individualized photo and video treatment.

A N I Q UE WA LTE RS / P HOTO GRA P HY & V ID EO

MOODBOARDS.
Minimal. Real. Artful. Ambiguous.

ANI QU E WALTERS / P HOTOG RA P HY & FI LM

A N I Q UE WA LTE RS / P HOTO GRA P HY & V ID EO

MOODBOARDS.
Portraits.

ANI QU E WALTERS / P HOTOG RA P HY & V I DEO

Lululemon / Choose Feeling

Fender / The Edge CD Adrian Bailey

Ex. Artful Storytellers

Ex. Interview Voiceover

Kitt Rich / Meet Kitt Rich

Equinox / Yoga

Ex. Interview Voiceover

Ex. Artful body

MOODBOARDS.
VIDEO.

Anatomy / Body

Dance / Body of a Dancer

Ex. Artful Anatomy

Ex. Artful body

Our goal is to introduce Aniques concierge Physical Therapy service by highlighting her
strengths, abilities and unorthodox perspective that sets her apart from the common Physical
Therapist. We want people to connect with Aniques Brand and feel compelled to share their
story and journey to restoring movement.

FIN.