1- Reducing the no of stores and concentrating resources on fewer stores to

improve customer experience.

2- Creating new events and experiences in stores to give customers more
reasons to visit physical stores.
3- Developing websites and applications with a quick interface and clean design
to improve the speed and convenience of the customer experience.
4- Increasing sales through use of multiple channels like physical stores
,websites and mobile applications
5- People visit mobile apps more frequently then websites .thus showing greater
loyalty ,it is necessary to exploit this channel to reach maximum customers