Professional Documents
Culture Documents
Proposal PV
Proposal PV
Proposal PV
Treatment
Cambridge: A city of wonders. Take the time to explore and indulge the art, music and wide culture
that rests in the heart and stone of the Cambridgeshire county.
Synopsis
Cambridge Cultures: A city of wonders will be a promotional video showing the university buildings
and locations, including interviews from students of their experience and why they choose to learn
in Cambridge.
The middle part of the video will feature locations of a religious culture and the activities that
surround it. The Kings College Chapel and the punting tours is what I would like to promote. I
would finish my promotional film by ending with the shopping attractions and theatres, showing the
audience what they can do in their spare time while attending the university.
Target Audience
For my target audience of the promotional video, I will be focusing on tourists of a mixed gender
student age, primarily between 18 and 35, to promote the university society and educational
culture that benefits when choosing to study in Cambridge. As a video that explores different
cultures, it will appeal to a diverse audience of any religious background. At a educational age, my
target audience will not have a full working class status but most likely part time and would be
looking into further education.
The BBFC rating for the promotional video would be classified as a E certificate.
Resources
The resources i will need to create a promotional video will be split into the three stages of
production. In the pre-product, I will need storyboards to effectively plan the type of camera work
and photography. In the main production, a camera crew which will consist of members of my
media class with myself as director. I will need cameras for the sequence of different shots, sound
equipment for dialogue and interviews.
Equipment in the main production:
Cameras
Tripods
Microphones for interview
Lighting equipment (depending on the weather and amount of sunlight)
Crew:
Director/Producer/Editor: Myself (Bethan Murfitt)
Camera Operators: Charlotte Creek and Andrew Redhead
Sound Operator: Chess Sharman
Lighting operator: Anna Burnley Davis
Runner (also helping carry equipment): Imi Ranner
Cost:
Camera Operator: 25 per day
Sound Operator: 25 per day
Lighting Operator: 25 per day
Characters
The main focus will be university students and residents of Cambridge.
Mood board