Professional Documents
Culture Documents
Marketing of Pharmaceutical Industry in India
Marketing of Pharmaceutical Industry in India
Marketing of Pharmaceutical Industry in India
Q.
Q.
(b) No
(b) No
(b) Ranbaxy
(c) Ind-Swift
(d) Other
(b) No
Q.
Q.
(b) Hoardings
(d) Magazines
(c)
Q.
Q.
______________________________________________________________
_______
Q.
Q.
(b) Ranbaxy
(c) Ind-Swift
(b) Ranbaxy
(c) Ind-Swift
(b) Ranbaxy
(c) Ind-Swift
Q.
On your counter which brand is demanded mostly by the
consumer ?
(a) Cipla
(b) Ranbaxy
(c) Ind-Swift
(b) No
Q.
Q.
(b) Summer
(b) Varied
(ii) More
Bibliography
Books :
Marketing Management - By Phillip Kotler
Research Methodology - By C.R.Kothari
Magazines :
Journal of Pharmaceutical Industry
Websites :
www.google.com
www.managementparadise.com
www.indiainfoline.com
www.healthlibrary.com
www.ranbaxy.com
www.indswift.com